Wednesday 31 March 2010

Digital PM - Dr Pepper, Conservatives, Google, Tony Blair, Sony Ericsson

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Dr Pepper: launching into social media promotions

Dr Pepper moves into social media in new 'What's the worst' burst

by Joe Thomas, marketingmagazine.co.uk, 31-Mar-10, 14:40

LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones.

Match.com: Conservatives target voters via salary band

Conservatives target people by salary on Match.com

by Daniel Farey-Jones, Brand Republic, 31-Mar-10, 16:18

LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.

Google: goes back online in China

Google is back in China but blames 'great firewall' for loss of service

by Sara Kimberley, Brand Republic, 31-Mar-10, 14:00

LONDON - Google has blamed the "great firewall of China" for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today.

Tony Blair: former PM offers his support for Brown

Blue State Digital creates TonyBlair4Labour site

by Gordon MacMillan, Brand Republic, 31-Mar-10, 16:00

LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office.

WTA: tennis website for superfans

Sony Ericsson women's tennis tour launches social media site

by Sara Kimberley, Brand Republic, 31-Mar-10, 15:45

LONDON - The Sony Ericsson WTA Tour is launching its first social media site, which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams.

ALSO IN THE NEWS

O2 reviews £100m media across Europe

by Anne Cassidy, campaignlive.co.uk, 31-Mar-10, 14:22

Online display ads fall for the first time in nine years

by Sara Kimberley, marketingmagazine.co.uk, 31-Mar-10, 10:42

BMW picks Engine for consolidated UK creative accounts

by Staff, campaignlive.co.uk, 31-Mar-10, 11:10

Hung parliament is predicted online as well as off

by Gordon MacMillan, Brand Republic, 30-Mar-10, 16:20

Community

LATEST BLOG ENTRIES

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Following on from last week?s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have again turned to M&C...

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Last night' s debate #Askthechancellors had few surprises but it did prove to be a big hit both in terms of the 2m who tuned in at the peak and...

A load of WOM-bull

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As Uncle Bulgaria could have told you, it?s a lifetime?s work clearing up the rubbish that litters the marketing landscape.  One of the current...

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Every cloud has a silver lining and when the storms gather over the economy, the glint of hope can be found in the rise in innovation.  The...

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Let me start with a few questions…   Did you make poverty history? Did you buy the Haiti single?   Have you enjoyed...

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There can be little doubt that the role of the internet in the 2010 election will be significantly different to what we saw in 2005. The 3 parties...

eModeration's Social Round-up #37

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  Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams....

Chemistry boosts profits by 180%

By BOB WILLOTT / Brand Republic

Chemistry Communications Group, the marketing consultancy whose shares are traded on the secondary stock market Ofex, has bucked the economic trend...

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Media PM - O2 media review, Google, Twitter, Engine Group, My Media Week

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Media PM Bulletin
 
 
 
*   Latest News
*
O2: calls European media review
O2 reviews £100m media across Europe
Anne Cassidy, 31 March 2010

LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m...

  
Google: goes back online in China
Google is back in China but blames 'great firewall' for loss of service
Sara Kimberley, 31 March 2010

LONDON - Google has blamed the "great firewall of China" for its...

  
BMW... picked Engine
BMW picks Engine for consolidated UK creative accounts
Staff, 31 March 2010

LONDON - BMW has retained WCRS to its £16 million advertising account...

  
Twitter: unveils revamped homepage
Twitter in homepage makeover
Sara Kimberley, 31 March 2010

LONDON - Twitter has revamped its homepage, putting the focus on sharing...

  
Billetts' Martin Sambrook on media pitching
2010: Media pitches and a year of broken promises?
Martin Sambrook, 31 March 2010

LONDON - Martin Sambrook, the managing partner, Billetts International media analytics, reveals...

  
My Media Week: Charlie Edge, Mediaedge:cia
My Media Week: Charlie Edge, Mediaedge:cia
Harriet Dennys, 31 March 2010

A week in the media life of Charlie Edge, communications manager at...

  
Hardys: renews sponsorship for Come Dine With Me
Channel 4 renews wine brands sponsorship
Sara Kimberley, 31 March 2010

LONDON - Channel 4 has secured a second year-long sponsorship deal with...

  
Richard Hammond: presents Invisible Worlds on BBC
BBC One wins primetime war with Richard Hammond's Invisible Worlds
Maisie McCabe, 31 March 2010

LONDON - BBC One won the ratings war during the crucial 9pm...

  
*   Also in the News
*
BSkyB must slash price of Sky Sports 1 and 2 by almost a quarter
Maisie McCabe, 31 March 2010
Paper Round (31 March) - a look at the day's newspapers
Sarah Johnson, 31 March 2010
Online display ads fall for the first time in nine years
Sara Kimberley and Arif Durrani, 31 March 2010
ASA silences digital radio ad
Joe Thomas, 31 March 2010
Local press body targets national advertisers with new campaign
Ian Darby, 31 March 2010
Hung parliament is predicted online as well as off
Gordon MacMillan, 30 March 2010
 

Out and About 26 March - election special

Out and About 26 March

Political posters reworked in the best spoof election posters

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Media Bitch's Diary

Media Bitch's Diary

Clear Channel's Rob Atkinson has an encounter with royalty

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I̢۪m spending a few days at Search Engine Strategies here in New York. It̢۪s my 4th year, and although this...

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After 24 years at the same company, the feet of Guardian Media Group's chief executive Carolyn McCall should have been...

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  So Darling didn’t pull the proverbial rabbit from the proverbial hat, but as I watched the much-hyped...

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Neil Walker, branded content director at ZenithOptimedia's Newcast division, who attended Channel 4's 2009 Plannertarium, describes how creating a ‘soap...

 
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