| Celebrities have ruined Twitter says Noel Gallagher | | Polly Becker | | 30 September 2011, 10:14AM |  Former Oasis guitarist and songwriter Noel Gallagher says celebrities have wrecked Twitter by using it to try and sell to people.
He has a bit of a point. A fair few celebs do like to endorse, but fear not people the singer whose new single ‘AKA… What A Life!’ came out earlier this month (the acoustic version below is excellent) won’t be doing any hawking of his upcoming album in these social media parts as despite his vocal thoughts on the microblogging service he isn’t on Twitter although his brother Liam with 312,000 followers is. | | | | Using social media for customer engagement | | Guy Kedar | | 30 September 2011, 9:30AM |  One of social media's greatest benefits to brands is the ability to scale up customer engagement for value creation. The most intimate and valuable type of interaction was until recently facilitated mostly by one on one engagements that demanded extensive human resources and expenditures. Now, powered by digital platforms, engagement reaches scale. Engagement via social media has more to offer than recruiting customers and driving sales.
| | | | Three ways the new Facebook is good news for marketers | | Stephen England-Hall | | 30 September 2011, 9:10AM |  Facebook users woke up in the middle of last week to find a slew of new changes when they logged-in to the site.
As with most changes made to the Facebook platform, the initial adjustment period has resulted in a wide range of opinions offered online. This should not be a surprise. With so many noticeable differences, things can quickly become overwhelming not only for users but also for marketers. | | | | Obama campaign makes great use of blogs to tell stories | | @gordonmacmillan | | 30 September 2011, 8:21AM |  The Obama campaign is making great use of blogs to bring the voice of its supporters to life about why they are supporting the campaign and donating to help get Barack Obama re-elected next year.
| | | | 'This is your life and it's appearing one touchpoint at a time.' | | Jeremy Garner | | 29 September 2011, 2:42PM |  Everyone loves a good story. Some people read them in linear form, on pages constructed of actual paper (hey! old school!), occasionally raising a mug filled with tea towards their mouths, and making deep, guttural satisfied noises in the back of their throats.
| | | | | | | | | | What Google+ will mean for brands | | Andrew Blakeley | | 29 September 2011, 9:22AM |  I had a really interesting meeting at Google yesterday afternoon about Google+ and the role it can play for brands. Here were my key take-outs from the meeting.
- They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter” | | | | | | | Facebook changes means brands need to update their thinking | | Jonathan Beeston | | 29 September 2011, 7:42AM |  Facebook's F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they'll be introduced to branded pages soon.
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