Friday 23 December 2011

Marketing Daily - Wishing readers a Merry Christmas and a Happy New Year from the team at Marketing!

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Review of the Year: Top 10 marketing moments of 2011
Nicola Clark,
19 December 2011
 

Marketers had reason to be concerned as the New Year arrived, but...

Top 10 Marketing moments of 2011
 
 
Review of the Year: Top 10 marketing mishaps in 2011
Nicola Clark,
20 December 2011
 

Budgets may have been the main issue in the spotlight, but a...

Top 10 marketing mishaps in 2011
 
 
More Th>n brings Freeman ad character to fore in new campaign
Alex Brownsell,
23 December 2011
 

Insurer More Th>n is launching a new ad campaign featuring its impressionist...

More Th>n: bringing More Th>n Freeman character to fore in new ads
 
 
Sir Stuart Rose: I'm going mobile
Andrew McCormick,
23 December 2011
 

Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he...

Sir Stuart Rose: non-executive chairman of Mobile Money Network (picture credit: Malcolm Griffiths)
 
 
Bupa showcases 60-year heritage with latest ads
Alex Brownsell,
23 December 2011
 

Bupa is rolling out a new ad campaign to increase awareness of...

Bupa: extending its
 
 
Masterclass: Branded content
Trevor Clawson,
23 December 2011
 

If marketers put enough thought and creativity into it, branded content is...

Keith Grainger, Kevin Bird and Matt Simpson
 
 
Total yoghurt unveils January ad push
Gemma Charles,
23 December 2011
 

Total 0% Greek Yoghurt is rolling out two new versions of its...

TOTAL: increasing marketing spend
 
 
 
Also in the News
 
Review of the Year: Media Brands of the Year 2011
Nicola Clark,
15 December 2011
 
Marketing's Top 10 Quotes of the Year
Rachel Barnes,
19 December 2011
 
Marketing's Adwatch of the Year 2011
Gail Kemp,
13 December 2011
 
 
 
Blogs
 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Retailer Marketing Consultants, DDB UK Unspecified, South East England / East Midlands / East Anglia / Essex

Account Director, Michael Page Marketing £45000 to £50000 per annum, West End

Marketing Manager - Digital, Jarlett de Grouchy £60000 - £65000 per annum + bonus + benefits, West London

Senior Account Executive, Dynamic New Alliances £20-25K, London

Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading

Marketing Manager, Fabric Up to R600,000, Johannesburg

Senior Account Manager, Stopgap £32000 - £36000 per annum, London

PR Account Manager, Huntress Group £30000 - £38000 per annum, City of London

Marketing Executive, Badenoch & Clark £20000 - £24000 per annum, Leeds

Lead Developer, Xcede Recruitment Solutions £55000 - £60000 per annum + Benifits, City of London

Search More Jobs
 
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© Haymarket 1957 - 2011 All rights reserved

Thursday 22 December 2011

Marketing Daily - Christmas shoppers drawn to 'theatre' of high street; plus BMI, Tetley's, Microsoft, and Chambord

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Christmas shoppers drawn to 'theatre' of high street, claims report
Nicola Clark,
22 December 2011
 

Despite the continued rise of ecommerce, a large number of British consumers...

House of Fraser: Christmas 2011 display
 
 
Tetley's revamps ITV4 idents in £5m push
Gemma Charles,
22 December 2011
 

Tetley's has refreshed its ITV4 idents to support the brand's redesign as...

Tetley's: revamps ITV4 idents
 
 
Chambord readies debut outdoor activity
Gemma Charles,
22 December 2011
 

Chambord, the French black raspberry liqueur, is to run its first-ever outdoor...

Chambord: readies New year's Eve outdoor push
 
 
IAG beats Virgin to BMI
John Reynolds,
22 December 2011
 

British Airways owner IAG has won out against Virgin Atlantic and has...

BMI: acquired by IAG for £172.5m from Lufthansa
 
 
Microsoft sells Ciao to LeGuide.com
Sarah Shearman,
22 December 2011
 

Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European...

Ciao: sold by Microsoft to LeGuide.com for an undisclosed sum
 
 
The Download: Briefing - Retail - Online retailers eye overseas growth
Andrew McCormick,
22 December 2011
 

At a time of recession and with a high-street in decline, digital...

Surfdome: working on SEO strategy for the set-up of its French website
 
 
Innovator: 'It's not just about sex'
Andrew McCormick,
22 December 2011
 

Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not...

Jessica Powell, chief marketing officer, Badoo
 
 
 
Also in the News
 
Review of the Year: Top 10 marketing moments of 2011
Nicola Clark,
19 December 2011
 
Review of the Year: Top 10 marketing mishaps in 2011
Nicola Clark,
20 December 2011
 
 
 
Blogs
 
 
Luxury goods â€" why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
‘Tis the season to be jolly well stressed out of one’s Christmas tree… isn’t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Director, Michael Page Marketing £45000 to £50000 per annum, West End

Retailer Marketing Consultants, DDB UK Unspecified, South East England / East Midlands / East Anglia / Essex

Marketing Manager - Digital, Jarlett de Grouchy £60000 - £65000 per annum + bonus + benefits, West London

Senior Account Executive, Dynamic New Alliances £20-25K, London

Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading

Marketing Manager, Fabric Up to R600,000, Johannesburg

Digital Marketing Manager, Adam Recruitment £35000 - £45000 per annum, North West England

Senior Project Manager - Top 3 Digital Agency, The Blueprint £55000 - £65000 per annum + bonus + package, London

Mid-Weight Copywriter - Integrated agency, Ad Lib £22k - £30k, Bath

Head of Marketing - Business Services, Adam Recruitment £45000 - £55000 per annum + bonus + benefits, Greater Manchester

Search More Jobs
 
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 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved