Tuesday 31 January 2012

The Wall > 2012 is going to be the Twitter election; Diffusing the social media bomb; How Twitter has allowed former bad boy Joey Barton a PR makeover

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2012 is going to be the Twitter election
@gordonmacmillan
31 January 2012, 3:33PM

This presidential election year is going to be the Twitter election, according to Twitter CEO Dick Costolo. Well he would say that to a degree wouldn't he? But there is more to his claim than just a nice ring to the phrase.

Diffusing the social media bomb [infographic]
Polly Becker
31 January 2012, 12:06PM

We’ve seem some corking examples of social media fails recently with McDonald’s and LA Fitnesss so a timely infographic here looking at why and how companies respond to negative social media.

How Twitter has allowed former bad boy Joey Barton a PR makeover
@gordonmacmillan
31 January 2012, 11:35AM

Joey Barton at Newcastle United in 2010 prior to his move to QPRGood read in The Times today from the pen of Queens Park Rangers captain Joey Barton. The sometimes violent and reformed(ish) premiership bad boy writes about his love for Twitter and how it has helped him get his voice across to the world after he became disillusioned with the national media and its portrayal of him.

The many faces of social: A short study of identity in a world of many social channels
Dean Browell
31 January 2012, 9:56AM

Identity is a funny thing. So many things govern who we are as individuals, but outward, visible identity often drives our actions. There are the perceptions others have of us from our outward appearance, how we choose to live, what we choose to say and all the various queues from body language to political affiliation.

Two friends deported from US after "destroying America" tweet
@gordonmacmillan
30 January 2012, 1:21PM

I’m sure you all remember the case of Paul Chambers, the 27-year-old accountant who lost his appeal for jokingly tweeting he would blow Robin Hood airport up. That gave us #IAmSpartacus, which went viral on Twitter and proved to be a social media object lesson.

Wikiwars? PR pros seek editing rights from Wikipedia
Jeremy Woolf
30 January 2012, 11:44AM

Jimmy Wales and LordBell following the "Bell Pottinger incident"PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome.

If you search for anything online, you'll usually find a Wikipedia entry in the top five results. In little over a decade, Wikipedia has evolved from being the plaything of logophiles into a highly credible and up-to-date source of information on practically anything. According to Google, Wikipedia is the sixth most visited site on the web, and it's also a significant source of inbound web traffic for most websites.

Don't tell the boys!
Lisa Devaney
30 January 2012, 9:49AM

Pssssst?raising awareness about breast cancer is back on Facebook, with a new viral campaign that women are sharing. Girlfriends have told me not to let onto the boys what's going on, and we'll see if this one reaches the success that we've seen from previous campaigns.

Tweet limits pose a social CRM issue problem for O2
Tom McCann
30 January 2012, 9:47AM

02 has been getting a hammering on TwitterTwitter has become the de facto location for most company's social media customer service, and it's becoming more and more common for a brand to have a full time customer service team manning a dedicated Twitter account to deal with customer complaints and enquiries.

The 5 ways to get a huge social media following fast
Adrian Goodsell
30 January 2012, 9:36AM

Looking for a huge numbers of fans? Can't wait a second longer? Then read on, this blog post is for you?

  1. 1. Buy your fans
    This is definitely the easiest way to guarantee a following fast; decide how many 'fans' you want then simply go to any dodgy-looking site (probably via a Facebook ad) take your wallet out (remember to stick your head in the sand) et voila, success! But wait a second; by definition once you directly pay for a relationship what does that relationship become? What does it really mean? There's a very obvious analogy here, one that doesn't involve any love at all…

Twitter is hiring?free wine and t-shirts offered
@gordonmacmillan
30 January 2012, 9:14AM

There are recruitment videos and then there are recruitment videos from the world’s hottest social media companies.

This one came out of Twitter’s recent #hackweek where it actively promotes innovation through experimentation around the company allowing people to take time away from their day-to-day work to collaborate and develop ideas that they are passionate about.
For Hack Week staff across Twitter formed into nearly 100 teams to work on a variety of projects and this is apparently one of them. It’s funny.

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Breaking News from MediaWeek: Mindshare set to win £12m Post Office account, UM London to win Royal Mail contract

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Post Office: Mindshare wins its £12m media account
Mindshare wins £12m Post Office media account as UM London gets Royal Mail
Mark Banham, 31 January 2012

The Post Office has awarded its £12m media planning and buying account...

  
 
 
 
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Campaign Daily Fix - H&M, International network, Honda, Absolute Radio

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Latest News
H&M unveils David Beckham's Super Bowl ad
by Sara Kimberley,
31 January 2012, 09:00AM
H&M unveils David Beckham's Super Bowl ad
H&M, the Swedish fashion retailer, has unveiled its first Super Bowl TV ad, which stars football ace David Beckham.
British agencies join fledgling global network
by John Tylee,
30 January 2012, 12:50PM
British agencies join fledgling global network
Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global.
Sparks fly in latest Honda ad
by Sara Kimberley,
31 January 2012, 09:37AM
Sparks fly in latest Honda ad
Honda is launching a TV ad to mark the roll out of the new Civic model across Europe.
Absolute Radio updates Faces For Radio campaign
by Maisie McCabe,
31 January 2012, 11:53AM
Absolute Radio updates Faces For Radio campaign
Absolute Radio has launched the latest phase of its long-running 'Faces For Radio' campaign and will target in-car and roadside audiences by using a live "now playing" feed on digital outdoor screens.
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27 January 2012, 10:34AM
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27 January 2012, 09:50AM
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Private Hear: January 2012
26 January 2012, 12:00AM
Private Hear: January 2012
Will Awdry and Brian Jenkins review six new ads in this month's Private Hear, featuring work from Gordon's Gin and Schweppes Premix, British Gas, O2, Monster.co.uk, Lloyds TSB and the Metropolitan Police
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