Friday 30 March 2012

The Wall > Think politicians are bad? Celebrities are the ones causing trouble in social

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Digital PM The Wall
Think politicians are bad? Celebrities are the ones causing trouble in social
Charlotte Henry
30 March 2012, 12:09PM

Justin Bieber: - social media slip-ups from the BieberFrom Tom Watson’s intern, to Ed Miliband’s “Blackbusters tweet”, to Anthony Weiner’s weiner we are getting increasingly used to political slip-ups in social media. However, it is celebrities we really need to worry about, as they encourage their adoring fans to do all sorts of thins mad, bad, and sometimes outright dangerous things via social networks (usually Twitter).

Bluetooth fridge magnet orders up pizza with one click
Polly Becker
30 March 2012, 11:34AM

How cool is this? I dream of one touch pizza. We’ve all been there - empty fridge, bare cupboards and no desire to trudge down to the shops after a hard day’s work. Pizza companies have come up with plenty of easy ways to order a Margherita, from texts to websites - but Red Tomato Pizza has bested them all with a Bluetooth fridge magnet that’ll order up your favourite slice with one click.

If you want to know about blogging, ask a blogger...
Eva Keogan
30 March 2012, 11:05AM

Once seen by many as a mere blip on the landscape when it came to influence, bloggers are now looming large on the stakeholder landscape and they are becoming increasingly prominent as this area of the social web matures.

The Economist reaches 1 million Facebook fans
@gordonmacmillan
30 March 2012, 10:05AM

The Econ0mist has proven itself incredibly successful on Facebook and very adept at engaging people on the social network. Testament to that is its passing the one million fans milestone.

The one million strong milestone highlights not only how well it has done, but also how much bigger it is on Facebook when compared to its rivals. It has more than twice as many fans as Time and the Wall Street Journal for instance.

The top 15 most shared Apple videos of all time
Polly Becker
30 March 2012, 8:39AM

In the run up to Apple’s 36th birthday, it was founded on April Fools’ Day in 1976, Unruly Media has put together a ranking of the most-shared Apple videos of all time.

Is this the next Kony 2012? Invisible Children co-founder releases 'I Am Mother'
@gordonmacmillan
30 March 2012, 7:48AM

Weeks after its initial release the Kony 2012 video, from the small campaigning organisation Invisible Children, which aims to bring Ugandan warlord Joseph Kony to justice for crimes against humanity, still tops the viral charts and has now racked up more than 86 million views, but can it happen again?

Reaching Facebook's mobile audience - 3 ways to build it into the marketing plan
Victoria Ransom
29 March 2012, 10:33AM

As Facebook announces advertising for mobile and brand pages change to the new Timelines format, how can marketers make the most of these changes?

At the end of February, Facebook announced big plans for its mobile platform. It's unsurprising that Facebook is keen to make the most of its mobile platform, as more than 450 million people use Facebook Mobile on a monthly basis. More importantly, mobile is outgrowing desktop use on the social network by two-to-one. As such, Facebook has planned a variety of mobile-centric product announcements this year. Not least, was the news that the Timeline-friendly format already available for users' profiles would now be available for mobile brand pages, and companies will now be able to advertise in mobile news feeds through Sponsored Stories. These game-changing trends mean that marketers have a great opportunity to reach users on their smart phones in 2012.

The social stance of a brand - is just listening enough?
Ian Irving
29 March 2012, 9:16AM

Is just listening enough or should brands be using their findings to communicate to those they are listening to?

Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to 'Like' or 'Retweet' their latest viral of a man banging a drum produced by Calvin Harris? What's the relevance of this and why do consumers need to interact on their level?

Giffgaff: Talking the talk in social
Maeve OSullivan
29 March 2012, 7:57AM

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Mobile network Giffgaff, it could be argued, was born social. It's a fully independent network run in part by its community. Members are rewarded for contributing to customer service, product development and growing the community, receiving rewards in the form of airtime, cash or a charitable donation. Giffgaff was one of the top 5 brands in last year's Social Brands 100, and number 1 amongst telecoms brands. We spoke to CRM Manager Claire Kavanagh about how social has moved on since then.

Connecting with the ever-changing consumer - why making a noise just won't cut it
Jon Buss
29 March 2012, 7:45AM

It's not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow.

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Marketing Daily - BlackBerry to refocus brand on business customers; plus Ben & Jerry's, HTC, Virgin Media and Nissan

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
BlackBerry to refocus on business customers
Sarah Shearman,
30 March 2012
 

BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its...

BlackBerry PlayBook: tablet attracts disappointing sales
 
 
Facebook chiefs advocate fan value over numbers
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30 March 2012
 

Facebook is not just about numbers and success depends on what value...

Facebook: backs fan value over volume
 
 
Tesco pushes 'home of gaming' positioning after Game collapse
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30 March 2012
 

Tesco is running a press ad campaign positioning itself as "the home...

Tesco: claims to have the largest number of gaming stores in the UK
 
 
Ben & Jerry's launches Karamel Sutra TV push
John Reynolds,
30 March 2012
 

Ben & Jerry's is supporting its new indulgent Core mini ice-cream pot...

Ben & Jerry's: rolls out Karamel Sutra variant
 
 
HTC places marketing in hands of consumers
Matthew Chapman,
30 March 2012
 

HTC is putting its marketing in the hands of its customers as...

HTC: the One phone
 
 
Marketing Guru on... why meaningless brand surveys do not matter
Will Harris,
30 March 2012
 

The heyday of the meaningless survey is over, writes Will Harris, so...

Will Harris: former marketing director for Nokia
 
 
Data marketers should stick to subjects consumers care about
John V Willshere,
30 March 2012
 

The idea of making boring data fun may appeal to brands, but...

Data marketers should stick to subjects consumers care about
 
 
Brand Barometer: Social media performance of Change4life
Gemma Charles,
30 March 2012
 

A look at the performance of Change4Life in social media over the...

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Brand barometer: Luxury cars, which one is most prominent online?
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30 March 2012
 

Jaguar is the subject of the largest number of discussions, with Porsche...

Porsche: high share of voice
 
 
 
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© Haymarket 1957 - 2012 All rights reserved

Global Bulletin from Brand Republic - BlackBerry, Steve Williams, Nissan, PHD, McLaren

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part of Brand Republic
Global bulletin
Latest news
BlackBerry to refocus on business customers
BlackBerry to refocus on business customers
by Sarah Shearman
30 March 2012, 09:15AM
BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its business customers, as the Canadian comany reports a £78m loss in the fourth quarter.
Steve Williams swaps OMD for PHD New York
Steve Williams swaps OMD for PHD New York
by Maisie McCabe
30 March 2012, 09:20AM
Steve Williams, group chief executive at OMD Group, is leaving the agency and the UK to become president at Omnicom's sister agency PHD in New York.
Nissan launches first short film
Nissan launches first short film
by Sara Kimberley
30 March 2012, 10:50AM
Nissan is launching its first short film, featuring Bollywood's hottest star Ranbir Kapoor.
PHD hires Devoy for global strategy
PHD hires Devoy for global strategy
by Katherine Levy
29 March 2012, 11:26AM
PHD Worldwide has appointed Malcolm Devoy to the newly created role of international strategy director.
VCCP wins global McLaren ad brief
VCCP wins global McLaren ad brief
by Jeremy Lee
29 March 2012, 11:20AM
VCCP has picked up the global advertising account for the high-performance sports car manufacturer McLaren Automotive.
Sony Mobile chief Pierre Perron on reviving the brand
Sony Mobile chief Pierre Perron on reviving the brand
by Matthew Chapman
28 March 2012, 11:30AM
Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus at the heart of the reborn brand's development following its buyout from Ericsson.
Also in the news
News Corp comes out fighting over Panorama claims
by Maisie McCabe, 29 March 2012, 09:56AM
Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai
by , 29 March 2012, 02:35PM
Tunisia seeks to lure back tourists following revolution
by Matthew Chapman, 28 March 2012, 10:42AM
Kayak.com 'search one and done' by Heimat Berlin
by , 27 March 2012, 03:38PM
W+K Amsterdam promotes Clay Mills to MD role
by Sarah Shearman, 27 March 2012, 11:05AM
Virgin Group appoints Yahoo! marketer to European role
by Sarah Shearman, 27 March 2012, 08:30AM
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30 March 2012, 11:30AM
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BR Insight
New Social Purchase Journey (Whitepaper)
The consumer purchase journey has changed beyond all recognition in the ...
Social Media Mastery: Making Technology Work for You (Webcast)
Sometimes you may feel bombarded by all the demands that email, social n...
How Valuable Is Your Customer Data? Easy Steps To Reach Its Full Revenue Potential (Whitepaper)
In the current economic climate, it is vital that businesses are effecti...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)
With the explosion of online advertising, many brands have taken a scatt...
Unlock The Secrets Of eBay And Amazon To Drive Product Sales (Whitepaper)
Do you want to be an online retail master? By fully exploiting your onli...
Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast)
Social media, local search and mobile search are colliding as people gra...
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