The Wall > Time to lighten up? Is familiarity the right tone for business in social media?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Nelson's Column: Mobile App Revolutionises Exhibitor Engagement at Golf Event 31 July 2012, 12:18PM Tweet Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today's world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value. Time to lighten up? Is familiarity the right tone for business in social media? 31 July 2012, 10:05AM Tweet Since the internet boom was followed quickly by the rise of social media, we have become used to a way of life played out openly on a global stage. As individuals increasingly choose to tell Facebook rather than a therapist, businesses have been falling over themselves to demonstrate personality and in turn to take advantage of this new open forum, by and large for financial gain. Customer interaction is invaluable for building brand awareness and loyalty. But openness brings inevitable risk and companies need to adapt to survive in this new and unforgiving landscape. Tom Daley's Twitter troll arrested after global campaign in the wake of Olympic loss 31 July 2012, 8:09AM Tweet There is no helping some people. It is being reporting this morning that a 17-year-old has been arrested in Weymouth after malicious tweets were sent to Olympic diver Tom Daley following his disappointment yesterday in the Olympic synchronous diving competition. Twitter suspends Independent journalist Guy Adams' account after NBC tweet 30 July 2012, 6:26PM Tweet Twitter has suspended the account of the Independent’s Los Angeles correspondent, Guy Adams, after a tweet criticising NBC’s wobbly Olympics’ coverage, which has been trending on Twitter under the hashtag #NBCfail. NBC has confirmed it did file a complaint with Twitter and the account of @guyadams has since been suspended. A medal for Team GB athletes more than doubles their Twitter followers instantly 30 July 2012, 6:08PM Tweet Well over 300 Team GB athletes are active on Twitter for the 2012 Olympics. The most popular athlete on Twitter, before the games was Andy Murray followed by ‘household names’ including Chris Hoy, Mo Farah and Tom Daley. Since the start of the games, all the athletes have seen a growth in the number of Twitter followers and it seems winning a medal can also seriously boost your Twitter followers. Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze 30 July 2012, 2:30PM Tweet With the London 2012 Games off to a flying start, it is Team USA at the head of the leader board in the Twitter stakes with over 190,000 Tweets made over the weekend and counting. Athletes call for the freedom to tweet with 'We demand change' campaign 30 July 2012, 2:07PM Tweet After just one weekend, the Olympics is dominating conversations on social media. People have been tweeting commentary on the opening ceremony and various sports, posting pictures from their visits to Olympic events, and watching streams of events. If pounds don't necessarily follow eyeballs, how can we make video advertising online more efficient? 30 July 2012, 11:17AM Tweet The Stone Roses reunion should never have happened - as far as I'm concerned if you weren't there the first time, make your own history. We spend too much time looking back. What's interesting though is that the warm glow of nostalgia can fundamentally affect our view of what actually happened. CEOs need social media, but many fear it, says study 30 July 2012, 10:24AM Tweet The world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM's latest Global CEO study. How the wild west of the Viral Video was made 30 July 2012, 9:34AM Tweet Really interesting mini documentary here from US public service broadcaster PBS looking at the phenomenon of “Viral Video. While ten years ago it took ten months for a video to go viral today with social networks that can happen in a day. Latest jobs Mid weight £35-40k digital PM for North London agency Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London Senior Digital Project Manager | Surrey | £30,000 - £40,000 Recruiter Dynamic New Alliances Salary £30k - £40k Location Surrey Digital Account Manager - Integrated agency - Global drinks account! Recruiter Fill Recruitment Ltd Salary Up to £26K + benefits Location Central London Customer Retention Manager Recruiter Just Digital Salary £50,000 - £60,000 plus benefits Location London Systems Administrator Recruiter Dynamic New Alliances Salary £35k Location London Web Operations Consultant Recruiter The Co-operative Banking Group Salary £21,000 to £26,200 approx Location Manchester BR Insight IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast) From email marketing to social media and mobile, the opportunities for r... Brand Management: What's the bottom line? 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Campaign Daily Fix - The Turkish Culture and Tourism Office, Cheil UK, Finlandia, Daily Diary, Magners, Publicis Entertainment

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Turkey hunts agencies for 2013 international ad campaign by Loulla-Mae Eleftheriou-Smith, 31 July 2012, 09:00AM The Turkish Culture and Tourism Office has put out a tender for a 2013 advertising campaign, inviting agencies to submit proposals for campaigns in one or more of six regions, with a total budget of $48m (£31m). Cheil UK hires first digital creative director by Matthew Chapman, 31 July 2012, 12:15PM Cheil UK has appointed Richard Hale, former digital creative director at Fallon, as its first digital creative director as it continues its aggressive drive for new talent. W&K picks up Finlandia vodka account by Daniel Farey-Jones, 30 July 2012, 04:30PM Brown-Forman has appointed Wieden & Kennedy as lead agency for its Finlandia vodka brand in Europe and Africa. Daily Diary - Olympic Opening Ceremony 31 July 2012, 11:08AM For the billion people watching the London 2012 Olympic Opening Ceremony on Friday night the highlight might have been James Bond and The Queen jumping out of a helicopter or Mary Poppins flying from the sky. But for Glue Isobar it was watching its c... Magners funds Maccabees music video in Vevo partnership by Sarah Shearman, 31 July 2012, 12:00PM Magners, the cider brand, is expanding its 'made in the dark' campaign with a sponsorship of a special 15-minute online video package for indie band The Maccabees on music platform Vevo. Publicis Entertainment drops creative chief role amid restructure by Matthew Chapman, 31 July 2012, 09:51AM Publicis Entertainment, the branded content unit at Publicis, is parting ways with chief creative officer Marcus Vinton as it restructures to bring it closer to sister agencies Publicis London and Publicis France. Promotion: Campaign Media Awards In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference. Entry deadline: Thursday 9th August www.campaignmediaawards.com Latest Work Target 'back to college' by Wieden & Kennedy Portland 26 July 2012, 10:33AM Wieden & Kennedy Portland has created a US-based campaign for the retailer Target. Nike 'game on world' by Wieden & Kennedy Portland 24 July 2012, 10:01AM A new commercial by Wieden & Kennedy Portland supports Nike's training platform. Volkswagen 'unbelievable value' by Adam & Eve/DDB 23 July 2012, 11:09AM Adam & Eve/DDB is launching a national broadcast and print campaign for Volkswagen to highlight that its cars offer value for money. Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi 23 July 2012, 11:19AM Saatchi & Saatchi has created a campaign to raise awareness for the Women's Refuge Crisis Line. Mercedes-Benz 'City Golf app' by Weapon7 23 July 2012, 09:51AM Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship. Also in the News Samsung among brands with fleeting roles in Opening Ceremony by Matthew Chapman, 30 July 2012, 12:15PM Olympic Opening Ceremony tweeted about 9.7 million times by Sarah Shearman, 30 July 2012, 11:45AM Lloyds TSB sponsors Johnny Vaughan show on Absolute Radio by Maisie McCabe, 30 July 2012, 10:50AM Olympic sponsors deny being at fault for empty seats by John Reynolds, 30 July 2012, 09:40AM Blogs Where was the shooting on the BBC? Jeremy Lee, 31 July 2012, 12:07PM CHANGE THE QUOTE TO FIT Dave Trott, 31 July 2012, 8:07AM A thousand twangling instruments Lolly and Nat, 30 July 2012, 1:07PM Someone Should’ve gone to Specsavers… Lolly and Nat, 26 July 2012, 9:07AM Social, Mobile and Urban â€" The Games come to London Jonathan Akwue, 25 July 2012, 5:07PM IS ALL PUBLICITY GOOD PUBLICITY? Dave Trott, 24 July 2012, 8:07AM More Blogs Latest Jobs Head of Moving Image Production Competitive, NW London Account Director £45000 - £50000 per annum, London Account Manager - direct & digital marketing - iconic brand - London up to c.32k- dep on exp, London Account Manager or Senior Account Manager - Digital, £36k Up to £36k + excellent benefits, Central London Account Director - ATL/Brand £45-55k + Benefits, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved