Friday 31 August 2012

The Wall > Officially the best cat video on the internet

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Officially the best cat video on the internet
31 August 2012, 1:15PM

Walker Art Center in Minneapolis holds film festival featuring cat videosCats and the internet. Who knew they would become such a powerful force in our lives?

Some argue that the internet is made from cats. While Lolcats among so many other sites provide a persuasive argument for that I hear it involves other stuff like dogs. Besides nobody on the internet knows you’re a dog.

Don't miss out on the social tv gold rush
31 August 2012, 12:20PM

London 2012 Olympics - the Opening ceremonyThe Olympics may be over for another four years but the impact that social media has had on the business world throughout the two weeks and two days of addictive television will ripple on for a very long time to come.

Brands need to stay constantly connected with consumer sentiment
31 August 2012, 10:23AM

Brands need to listen, learn and connect seamlessly with the consumerFor a marketer it is impossible not to be an advocate of social media. It has introduced a revolution in the practice, enabling even the smallest business to hone the tools to reach a vast audience. On a larger scale it has enabled leading brands to develop a global following and build relationships with lucrative markets.

Twitter introduces ads targeting user's interests as US politicians look to spend big
31 August 2012, 7:34AM

Twitter is to introduce the ability for advertisers to target users with promoted tweets based on their interests or indications of what they like.

It brings a much needed degree of flexibility and additional sophistication to what advertisers are able to do on Twitter and should make it an increasingly attractive proposition to those who have so far only dipped their toe in where Promoted products are concerned.

Olympic Hashtags - Who took the Gold Medal and what did we learn?
30 August 2012, 4:04PM

Brands love hashtags. Many don't understand them, but that doesn't stop them. They'll hashtag anything, even if it makes no sense whatsoever. I like to look at a hashtag as the social media equivalent of a camp fire story.

A data model for the digital world
30 August 2012, 2:36PM

The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things.

Why Google+ needs to be Jay-Z and not Tom Hanks, but can it change?
30 August 2012, 11:46AM

Tom Hanks updates his Google+ profile (not really)Google+ has a problem. While Google’s social network might have somewhere north of 25o million active users, and some predicting it might eventually have a huge impact on search campaigns among other things, others argue it is a failure.

President Obama does an AMA on Reddit - reveals little but crashes site
30 August 2012, 10:45AM

President Barack Obama continued his embrace of social media by joining social link sharing community Reddit and taking part in its Ask Me Anything (AMA) subreddit.

The President sat down for half an hour and answered some of the questions posed to him, and managed to bring down the network in the process.


According to Mashable, the post generated 700 comments in just 12 minutes. You can see all the questions he answered in a Storify below.

How has social media impacted on charity comms?
30 August 2012, 10:03AM

RNIB 'I'd miss' ad by St Luke'sI recently had the opportunity to catch up with Verity Pillinger-Cork, Web and Digital Marketing Manager for RNIB(Royal National Institute of Blind People), to discuss how the charity is using social media to connect with those in need of information and support, and its assortment of stakeholders including carers, fundraisers, sponsors and donors.

Why I mislike the "digital native"
30 August 2012, 7:35AM

Digital native - Girl with laptop (Bigstock)According to Wikipedia a digital native "is a person who was born during or after the general introduction of digital technology and through interacting with digital technology from an early age, has a greater understanding of its concepts".

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Marketing Daily - Olympic Games fail to boost consumer confidence; plus EDF, Virgin, Pernod Ricard, and Richard and Judy

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Olympics fail to boost consumer confidence
Matthew Chapman,
31 August 2012
 

Consumer confidence received no boost from the London 2012 Olympics, in a...

The Olympics: did not boost consumer confidence says market research firm GfK
 
 
EDF withdraws fixed price tariff after marketing blitz
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31 August 2012
 

EDF Energy is in the process of withdrawing its fixed-price Blue +Price...

EDF: introduced the Zingy character during its Feel Better Energy TV campaign
 
 
Facebook to target ads using email address and phone numbers
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31 August 2012
 

Facebook is to allow brands to use personal information from their existing...

Facebook: begins ad trial in the US next week
 
 
Twitter introduces interest-based targeting for advertisers
Sarah Shearman,
31 August 2012
 

Twitter has enhanced the targeting of ads by tapping into users' interests...

Twitter: updates advertising opportunities
 
 
Virgin to reward most frequent flyer with free trip into space
Loulla-Mae Eleftheriou-Smith,
31 August 2012
 

Richard Branson's Virgin America airline has launched a competition that will reward...

The Spaceship Company: jointly owned by the Virgin Group and Scaled Composites
 
 
Virgin shoots love story at 35,000 feet for in-flight film
Loulla-Mae Eleftheriou-Smith,
31 August 2012
 

Virgin has shot a short film entirely at 35,000 feet, which follows...

Virgin Airlines: produces in-flight film
 
 
Pernod invests in 'social store' innovation
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30 August 2012
 

Pernod Ricard has launched a project designed to better harness the opportunity...

Pernod Ricard: unveils project to reach consumers via their mobile phones
 
 
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KLM in £1m Pack & Go tactical marketing drive
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Richard and Judy Book Club heads to smartphones
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Bruce Willis to appear in Sky Broadband campaign
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31 August 2012
 
EA Sports brings in Joe Hart and Messi for interactive Fifa 13 campaign
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Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
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Many people dread the idea of presenting and as we are increasingly aske...
 
 
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The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
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