Wednesday 31 October 2012

The Wall > How social media reacted to the $4bn Star Wars Disney deal

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Queen is most retweeted as ITV scores on Twitter with 'Pride of Britain' awards
31 October 2012, 2:17PM

Pride of Britain presenter Carol VordermanLast night was the 14th annual Pride Of Britain awards, an annual event honouring Britons who have acted bravely or extraordinarily in challenging situations. Using Sysomos, as well as our own ECHOscreen social intelligence tools, we had a look at the 200,638 tweets around the show both as it was recorded on Monday night, and televised by ITV on Tuesday.

How social media reacted to the $4bn Star Wars Disney deal
31 October 2012, 11:59AM

Return of the Franchise - Star Wars Episode VII is on the wayMost of us woke up this morning to hear the news that George Lucas had sold his film company, LucasFilm, to entertainment giant Disney for $4.1bn (£2.5bn), and a new ‘Star Wars’ film is planned for 2015.

How to conduct a social media audit
31 October 2012, 11:23AM

How to conduct a social media auditIt is essential to carry out a social media audit, be it at the start of a campaign, or for a new pitch prospect, or even a regular quarterly "MOT" of your own social media programmes. This should stand aside from the regular monthly key performance indicator (KPI) reports that campaign managers should run and it helps if someone neutral and unconnected with the programme conducts it to avoid any misrepresentation of the data and to add new ideas.

Mitt Romney and the importance of knowing your Facebook friends
31 October 2012, 9:54AM

Mitt Romney and his faceook friendsWith the Presidential Election in its final week and given the huge conversation that has been taking place throughout social during the campaign, the problem of brands achieving real value from Facebook has been whirring in my mind.

News Fakers: Twitter troll apologises for posting fake hurricane Sandy news
31 October 2012, 9:13AM

Hurricane Sandy: this scary looking shot of high seas surrounding a wave-battered Statue of Liberty turned out to be production art from the disaster movie 'The Day After Tomorrow'A hedge fund analyst in New York City, Shashank Tripathi, apologised last night for posting fake Hurricane Sandy news updates on Twitter. Tripathi who uses the Twitter handle @ComfortablySmug sent out a series of fake tweets claiming more dire news about the storm hitting New York City.

American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales
30 October 2012, 2:58PM

American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have failed at social media, but this does not apparently stop other brands copying these mistakes over and over again.

Hacking Hurrricane Sandy - online community comes together against storm
30 October 2012, 12:42PM

We all know the increasingly outdated and cliched image of hackers – a young, socially awkward man, in a basement causing chaos (this despite the best efforts of Angelina Jolie). There is now a more socially aware type of hacker coming to the fore, using social media and opensource tools to build digital projects to help their community.

Ann Summers shows how to keep a grip rapidly growing online community
30 October 2012, 10:27AM

Ann Summers TV ad campaign from Nov 2011Its clear that the internet's function as a 'two-way communication channel' has revolutionized the traditional relationship between an organisation and its public. However with the word 'social' now dominating internet lingo, the term 'two-way communication channel' becomes a dated understatement.

Obama campaign shows how digital has changed politics 2.0 for all
30 October 2012, 9:12AM

A nice little ad here from Barack Obama’s campaign that seems to perfectly illustrate the impact that digital has had on politics during this Presidential Election campaign. It features Walter, a 91-year-old World War II veteran, at home with his phone and his laptop making telephone canvassing calls for the Obama campaign.

Three Myths of social media ROI [infographic]
29 October 2012, 3:48PM

Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.

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BR Insight
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
Staying on top of the latest search, social and mobile innovations will ...
Transforming The Mobile User Experience (Webcast)
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Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
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1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
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Marketing Daily - Coke helps consumers burn calories with health calculator; plus EE, Tesco, Disney and Megan Fox

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Coke helps consumers burn calories with Work It Out calculator
Loulla-Mae Eleftheriou-Smith,
31 October 2012
 

Coca-Cola GB has developed the Work It Out calculator, an online tool...

Coca-Cola: releases Work It Out calculator
 
 
VIDEO: EE talks branding at its new-look store
Georgina Brazier,
30 October 2012
 

Steven Day, EE's chief of brand and communications, explains how its new...

Steven Day and Chris Moody
 
 
Tesco relaunches YouTube channels
Matthew Chapman,
31 October 2012
 

Tesco has relaunched and simplified its YouTube channels as part of a...

Tesco: updates YouTube Channel
 
 
Acer signs up Megan Fox in move to 'premium' positioning
Matthew Chapman,
31 October 2012
 

Acer , the Taiwanese computing brand, has signed up Megan Fox for...

Megan Fox: stars in latest Acer campaign
 
 
Sapient Nitro grabs top slot in Marketing's 2012 digital agency leagues
Kim Benjamin,
31 October 2012
 

Sapient Nitro has claimed the top spot in this year's digital agency...

Powerade: Facebook work by Sapient Nitro
 
 
Moneysupermarket top marketer David Osborne to leave
Sarah Shearman,
31 October 2012
 

Moneysupermarket.com's marketing director David Osborne is leaving the business, and will be...

Moneysupermarket.com: Vegas by Mother
 
 
Disney acquires Star Wars and Indiana Jones franchises for $4bn
Daniel Farey-Jones,
30 October 2012
 

'Star Wars' creator George Lucas has agreed to sell his company, Lucasfilm,...

Disney chairman and CEO Bob Iger (l) and George Lucas
 
 
Eat Natural in hunt for its first marketing chief
John Reynolds,
31 October 2012
 

Eat Natural, the fruit and snacks bar brand, is on the hunt...

Eat Natural: brand seeks its first head of marketing
 
 
Merlin Entertainments promotes Nicky Marsh to divisional role
Loulla-Mae Eleftheriou-Smith,
31 October 2012
 

Merlin Entertainments has appointed Nicky Marsh as the marketing director of its...

Nicky Marsh: appointed marketing director of Merlin Entertainments' midway division
 
 
 
 
Blogs
 
 
Helen Edwards: Starbucks denials can̢۪t mask management failures
Helen Edwards
 

Let’s get beyond the ‘did-they-or-didn’t-they?’ Let’s take Starbucks’ denials at face value, and accept that its failure to pay any...

 
 
The Mis-selling Of President 2.0
Unofficial Partner
 

This time four years ago, Barack Obama was the most popular man in the world, an extraordinary candidate heading into...

 
 
What̢۪s in a font?
Julie Strawson
 

Consumers, often without realising it, will have an association or link to a particular brand and only when that brand...

 
 
Brands take sports marketing to new heights
Nigel Currie
 

Despite all the talk of recession and austerity, one marketing sector in particular has shown no signs of slowing up...

 
 
‘No Mr Bond I expect you to buy’
Joe Marshall
 

Daniel Craig as James Bond is not the only star of Skyfall The latest James Bond film Skyfall goes...

 
 
 
 
 
 
Whitepapers
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
 
 
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Campaign Daily Fix - National Express, IDM, Xbox, British Arrows Craft, Williams F1, Huffington Post

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Latest News
National Express can-can ad banned for degrading women
by Loulla-Mae Eleftheriou-Smith,
31 October 2012, 08:57AM
National Express can-can ad banned for degrading women
National Express has been forced to pull a digital ad that featured a can-can dancer with a red text box positioned over her crotch stating, "See what your're missing in Europe", after the advertising watchdog deemed it presented women as sex objects...
Mike Cornwell to lead IDM
by Daniel Farey-Jones,
30 October 2012, 03:02PM
Mike Cornwell to lead IDM
Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November.
Xbox takes over Liechtenstein for Halo 4 launch
by Matthew Chapman,
31 October 2012, 12:54PM
Xbox takes over Liechtenstein for Halo 4 launch
Xbox has replicated the universe from its 'Halo 4' game by transforming major Liechtenstein landmarks including the 13th century Gutenberg Castle and a working mine.
British Arrows Craft shortlist: six up for achievement in production
by Daniel Farey-Jones,
31 October 2012, 11:45AM
British Arrows Craft shortlist: six up for achievement in production
To mark the release of the British Arrows Craft Awards shortlist, we look at the six films competing for the achievement in production award, which include Avios, Nike and The Sun.
Williams F1 hires Rufus Leonard to overhaul brand online
by Sarah Shearman,
31 October 2012, 10:40AM
Williams F1 hires Rufus Leonard to overhaul brand online
Williams F1, the British Formula 1 team, has appointed Rufus Leonard to lead the transformation of its online presence.
Huffington Post and Campaign team up for branded content debate
by Staff,
31 October 2012, 09:46AM
Huffington Post and Campaign team up for branded content debate
Key brands and agencies will debate how to get the most out of the growing area of branded content at a panel event next Tuesday (6 November), hosted by The Huffington Post, in association with Campaign.
Latest Work
Sony 'cat and mouse' by Wieden & Kennedy Portland
26 October 2012, 09:23AM
Sony 'cat and mouse' by Wieden & Kennedy Portland
Sony is launching a global campaign by Wieden & Kennedy Portland showing James Bond under surveillance.
OnTrees 'launch' by Isobel
26 October 2012, 09:06AM
OnTrees 'launch' by Isobel
Isobel has created the brand identity and an ad campaign for OnTrees, the soon-to-be-launched money management tool.
Trident Fresh 'pet shop' by F/Nazca Saatchi & Saatchi
26 October 2012, 09:54AM
Trident Fresh 'pet shop' by F/Nazca Saatchi & Saatchi
The TV campaign for Trident Fresh, created by F/Nazca Saatchi & Saatchi, shows a man waiting for his dog's grooming session to end.
BBC Young Apprentice 'online promo' by FremantleMedia UK Interactive
26 October 2012, 10:42AM
BBC Young Apprentice 'online promo' by FremantleMedia UK Interactive
FremantleMedia UK Interactive has created an online promo spot for the third series of Young Apprentice, which will air on BBC One in November.
Also in the News
Sapient Nitro grabs top slot in Marketing's 2012 digital agency leagues
by John Reynolds, 31 October 2012, 12:32PM
Paul Evans on launching Xbox's Kinect Star Wars game
by Arif Durrani, 31 October 2012, 12:00PM
Twitter confident interest-led targeting has benefits over Facebook friends
by Arif Durrani, 31 October 2012, 11:30AM
Sky signs first network sponsorship of Real Radio at breakfast
by Maisie McCabe, 31 October 2012, 10:35AM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
Blogs
Andy Nairn Wake up to sleep marketing!
Andy Nairn, 31 October 2012, 10:10AM
Dave Trott THE PERILS OF OBEDIENCE
Dave Trott, 30 October 2012, 8:10AM
Andy Nairn You can cut your way to greatness
Andy Nairn, 25 October 2012, 9:10AM
Ines Nadal Breaking the Bond rules
Ines Nadal, 24 October 2012, 7:10AM
Christian Schmalzl Spotting the patterns in global media spend
Christian Schmalzl, 23 October 2012, 2:10PM
Dave Trott BELIEF IS THE ENEMY OF KNOWLEDGE
Dave Trott, 23 October 2012, 8:10AM
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