Friday 28 February 2014

Media PM - Weve's Nigel Clarkson at #MWC14 and this week's most read

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Media PM Bulletin
28th February 2014
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3  
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3
Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.
 
Matt Teeman is latest high-profile DMGT exit  
Matt Teeman is latest high-profile DMGT exit
Matt Teeman, the former commercial director of Metro turned group leader of its client sales team, has become the latest high-profile scalp of an ongoing review at parent Daily Mail and General Trust.
 
Mark Craze steps down 'with pride' as CEO of Havas Media Group  
Mark Craze steps down 'with pride' as CEO of Havas Media Group
Mark Craze, chief executive of Havas Media Group in the UK, is leaving the French marketing group after nine years to explore other "exciting new projects".
 
My Media Week: Richard Dunmall  
My Media Week: Richard Dunmall
This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.
 
Ten things you need to know about programmatic  
Ten things you need to know about programmatic
Graham Wylie, EMEA marketing director at AppNexus, outlines his ten key things brands and agencies need to know about 'programmatic' advertising.
 
Weve's Nigel Clarkson's gone to Barca, so you don't have to  
Weve's Nigel Clarkson's gone to Barca, so you don't have to
The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.
 
Yahoo makes first Summly-based app available in the UK  
Yahoo makes first Summly-based app available in the UK
Yahoo News Digest, the product developed by the Summly founder Nick D'Aloisio, has been launched in the UK.
 
ITV confirms major shake-up of Daybreak  
ITV confirms major shake-up of Daybreak
British broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.
 
FT Group profits reach £55m despite 'weak' advertising  
FT Group profits reach £55m despite 'weak' advertising
The Financial Times Group achieved profits of £55m in 2013, up 17% year on year as strong growth in digital and content businesses are reported to have "more than offset weak advertising".
 
The Brits' successful flop highlights the complex social media landscape  
The Brits' successful flop highlights the complex social media landscape
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
 
Facebook's power play piques industry interest  
Facebook's power play piques industry interest
The company inspired a new generation of app-makers when it spent big on WhatsApp. Maisie McCabe assesses the deal.
 
Tech viewpoint on multiscreening  
Tech viewpoint on multiscreening
Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.
 
All-star media cast vies for success at Oscars  
All-star media cast vies for success at Oscars
Digital Cinema Media is gearing up for the Academy Awards with its inaugural Fantasy Film League. Tom Linay explains.
 
Is the Telegraph's digital revolution the right course?  
Is the Telegraph's digital revolution the right course?
Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady.
 
Latest blogs
We should all learn to ditch our inner Charlie Brooker and start singing praises  
We should all learn to ditch our inner Charlie Brooker and start singing praises
When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.
 
The cookie hasn't died...yet  
The cookie hasn't died...yet
Saturday 26 May 2012. A date which will live in infamy.
 
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2  
Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2
The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.
 
IMterview: Facebook and WhatsApp - what should agencies do with IM?  
IMterview: Facebook and WhatsApp - what should agencies do with IM?
Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.
 
Why engagement is not the same as attention  
Why engagement is not the same as attention
A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.
 
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The Wall > Predicting the Oscars with social media (and the problem with Her)

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Digital PM The Wall
Predicting the Oscars with social media (and the problem with Her)
28 February 2014, 12:00PM

Her joaquin phoenixThere is a problem with Her. No, not her. I mean… Her. You see Her there, but she's hard to figure out. You've been nervous about Her. At first you try not to think about Her, but you can't ignore Her…you're not allowed to ignore Her. So what do you do? You start to think of Her in a way you don't think about the others. Then, you try a new version of Her. Or just forget about Her completely, and move on.

Ten mistaken beliefs about customer communities
28 February 2014, 11:49AM

customer twitterStarting a community? Here are ten things you might believe — but shouldn't.

I had a meeting two weeks ago with a customer whose community went live back in March of last year. There's so much that a company learns in the first year of having a live, real-time dialogue with customers happening every day on its website. At one point in the meeting I commented about an issue they encountered. "You know, everyone is afraid of x, but what they really need to fear is y," I said. She immediately smiled and replied, "You're right!"

The growth of online performance marketing in the UK is encouraging but there's no room for complacency
28 February 2014, 9:38AM

opm online performance marketingAs expected, the IAB and PricewaterhouseCoopers' second annual study into the UK's Online Performance Marketing (OPM) industry indicated continued robust growth for the sector.

The channel generated more than £14 billion in sales for UK advertisers in 2013 from just £1 billion of advertising spend, an impressive return on investment by any standard. And sales grew 15% over the previous year, picking up from the 12% year-on-year growth indicated in the last study. Once again, the report has provided fantastic ammunition to point to the enormous value that OPM delivers.

Muhammad Ali joins the rumble on Twitter
27 February 2014, 3:13PM

Former world heavyweight boxing champion Muhammad Ali has jumped into the ring on Twitter. While his handle @MuhammadAli was active before, it seems like the greatest will now be tweeting from it himself.

Five reasons marketers should embrace Flash-free dynamic display
27 February 2014, 3:05PM

adobe flash logoEvery year the proclamation is heard, "This is the year of the mobile." Could 2014 be the year that it finally rings true for marketers? Recently, the Interactive Advertising Bureau (IAB)'s Mobile unit contributed its share in making this year "The One" by prompting an open letter to marketers.

The facts about Twitter trolling
27 February 2014, 1:21PM

Rebecca AdlingtonTwitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games. This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.

Can your LinkedIn company page replace your corporate website?
27 February 2014, 12:06AM

LinkedInSSThere is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company's LinkedIn page or your company's website? Undoubtedly I believe that it is your LinkedIn company page and here's why:

How can brands apply the principles of SEO when content is shifting to video?
26 February 2014, 1:09PM

bigstockSeoWordCloudIn 2011 Cisco's chief futurist, Dave Evans, predicted that 91% of Internet data in 2015 will be video. But, a year off that mark, it feels like we might already be there. Last year witnessed the arrival of video-led social media platforms like Vine and Instagram Video. What's more, we're told that brands account for 40% of the 1,000 most-shared Instagram videos. So it's clear that social video is fertile place for marketing messages. But how can marketers apply the proven efficacy of SEO to a medium that lacks the written word?

Four trends that are changing the face of media research
26 February 2014, 12:44PM

Google ChromecastOh, it all used to be so simple then! Life was so easy when audience measurement was just about counting eyeballs in the world's living rooms. But it feels like that was another world completely. With consumers now devouring content across multiple screens, the challenge of demonstrating who's watching what, and what those connections are worth to advertisers, is significantly more complex.

Jelly for brands: is now the right time to join?
26 February 2014, 10:46AM

jelly logo biz stoneWith all the initial buzz surrounding the launch of Jelly, it can be easy to forget that the questions app isn’t even two months old. Co-founded by Twitter's Biz Stone, Jelly was launched back in early January to tremendous hype.

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Social media news

Westfield partners London Live for multi-screen shopping
by Louise Ridley, 28 February 2014, 11:11AM
Man Utd teams with Google for pitch-side digital competition
by James Swift, 28 February 2014, 10:07AM
Man Utd teams with Google for pitch-side digital competition
by James Swift, 28 February 2014, 10:06AM
The Brits' successful flop highlights the complex social media landscape
by Arif Durrani, 27 February 2014, 08:00AM
Five ways brands can get the most out of LinkedIn's new publishing platform
by John Murphy, senior strategist, Bloom Worldwide, 26 February 2014, 11:30AM
IMterview: Facebook and WhatsApp - what should agencies do with IM?
by Paul Armstrong and Darika Ahrens, 25 February 2014, 03:00PM


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