The Wall > My role in "Meet Me in Starbucks"

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list My role in "Meet Me in Starbucks" Chris J Reed 29 September 2014, 11:54PM I am delighted to have played a leading role in the new global Starbucks campaign "Meet Me in Starbucks" which launches tomorrow. This is how it came about. It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones. NFC: No more excuses Craig Barber 29 September 2014, 12:11PM Near Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers. Sponsored: Mobile is approaching its tipping point Michael Nutley 29 September 2014, 11:41AM This article is brought to you by our partners The Association of Online Publishers Mobile will hit the tipping point on 4 December this year. That's the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian's head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian's football section comes from mobile. Roadblock on the big data highway The Wall 26 September 2014, 2:15PM Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try. The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms. Latest jobs Staffing, Operations/Production Manager, Account Handlers (all levels) Experiential Agency £20k-35k Recruiter Judi Patton Salary £20k-£35k Location London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Senior Account Manager- Integrated Recruiter Spectrum 360 Recruitment Salary £30k - £38k Location London (Central), London (Greater) Account Manager Recruiter The Great & The Good Salary £30000 - £35000 per annum Location West End Senior Account Executive Recruiter Spotlight Recruitment Salary £24000 - £28000 per annum + 22 days holiday Location West End Senior Planner Recruiter The Great & The Good Salary £65000 - £70000 per annum Location West End Senior Marketing Officer x 2 Recruiter Comic Relief Salary 35,000 Location London (Central), London (Greater) Latest news from Brand Republic Condé Nast builds digital team with four hires by Arif Durrani, 30 September 2014, 12:34PM New technology is another way to be creative by Maisie McCabe, 30 September 2014, 12:58PM Watch: M&S teams up with bloggers for Adventures in Food films by Staff, 30 September 2014, 11:45AM Don't be blinded by technology, says Coca-Cola digital director by Shona Ghosh, 30 September 2014, 11:32AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders

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30th September 2014

ESPN 'very surprised' by BT's bid for Premier League rights NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales. News Corp to acquire US online property company Move for $950 million News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US. Facebook's Sheryl Sandberg calls for more ads that celebrate women NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns. Condé Nast builds digital team with four hires Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team. Sky invests $5 million in native ad tech firm Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough. New technology is another way to be creative NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York. TNT launches TV campaign to humanise brand TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand. Sales execs size up data at Advertising Week panel NEW YORK - Data is "one of ESPN's greatest priorities" over the next 18 months, according to Eric Johnson, the ESPN executive vice president, global multimedia sales, speaking at Advertising Week this morning. 'If you aren't failing, you're not trying' NEW YORK - Miles Nadal, chairman and chief operating officer of MDC Partners, challenged Advertising Week attendees to encourage their teams to "pursue the art of the possible." Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. 'Growth-hacking' is not just a buzzword - it affects how advertising works NRS steps into future with focus on mobile The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes. You don't need a filter to see the opportunities that lie beneath Instagram ITV banks on drama in new-season upfront Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe. Is the Twitter buy button a game-changer? Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks. Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Exhibition Sales Executive - Russian Speaking , GCN Talent £25-£35K base - circa £45K OTE uncapped, London (Central), London (Greater)

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