Wednesday 24 December 2014

Campaign most read news and work, US holiday ad round-up, e-cigs, Weight Watchers, The Interview

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Latest news
Top 10 most-read Campaign news
by Gurjit Degun,
24 December 2014, 08:07AM
Top 10 most-read Campaign news
A round-up of actor Jean Claude Van Damme's most epic ads is the most-read news story of 2014 on Campaign. We look at the top 10.
Top 10 most-viewed The Work
by Gurjit Degun,
24 December 2014, 08:44AM
Top 10 most-viewed The Work
Haribo's "awkward kiss" by Quiet Storm is the most-viewed Work story of the year on Campaign. The top 10 features another Haribo spot, and ads created by Isobel, Fallon, and Wieden & Kennedy.
US holiday campaign round-up 2014
by Adam Olson,
24 December 2014, 10:12AM
US holiday campaign round-up 2014
Presenting a package of this year's fresh holiday ads from Campaign US.
ASA slaps down three e-cig ads as rules change to enable brands to advertise
by Sara Spary,
24 December 2014, 10:06AM
ASA slaps down three e-cig ads as rules change to enable brands to advertise
The ASA has slammed three ads by e-cigarette brands this week for failing to comply with ASA rules around marketing the products, just one month after a ban on advertising the products on TV lifted.
Weight Watchers kicks off 2015 campaign with Boxing Day ad
by Sara Spary,
24 December 2014, 09:20AM
Weight Watchers kicks off 2015 campaign with Boxing Day ad
Weight Watchers is set to launch its 2015 marketing campaign with a TV spot designed to show the weight loss service is "here to help".
Sony Pictures to show The Interview, sparking publicity stunt rumour
by Charlotte McEleny,
24 December 2014, 08:27AM
Sony Pictures to show The Interview, sparking publicity stunt rumour
Sony Pictures has reversed its decision not to show film The Interview, a film that reportedly offended North Korean leader Kim Jong Un as the plot centered on a fictional assassination attempt.
Belvedere ad banned for suggesting alcohol leads to a better night out
by Charlotte McEleny,
24 December 2014, 09:59AM
Belvedere ad banned for suggesting alcohol leads to a better night out
The ASA has upheld a complaint against Moet Hennessy-owned Belvedere Vodka, which claimed the print ad had suggested alcohol was inherent to a good night out
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
by Charlotte McEleny,
24 December 2014, 07:00AM
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Gordon's Gin is embarking on a £2m on Christmas eve, using new character Gordon the Boar to tell its heritage story to a modern audience.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

________

Also in the news

Old Speckled Hen to deliver Christmas Day speech
by Sara Spary, 24 December 2014, 09:52AM
Government claims 2014 a 'record year' for retailers
by Sara Spary, 24 December 2014, 12:01AM
The 10 most annoying words in marketing
by Michael Sugden, 23 December 2014, 03:30PM
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Latest Work

Virgin Holidays "hair flick" by M&C Saatchi
23 December 2014, 03:00PM
Virgin Holidays
Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it". A 20-second TV spot, "hair flick", created by M C Saatchi, shows a hairdresser (Colin, 59) coming out of the sea on holiday and flicking his hair back in the style...
Tetley "Tetley medieval" by Creature London
23 December 2014, 12:14PM
Tetley
Tetley, the tea brand, is launching an ad on Christmas Eve. The CGI ad, created by Creature, is part of Tetley's 13 million campaign and features Gaffer, Tina and Sydney, go back in time to a battle in a medieval castle. As the combat erupts around ...
Haven Holidays "days" by Souk
23 December 2014, 11:58AM
Haven Holidays
Haven Holidays shows the different types of "days" families can have by the seaside in its new campaign. The ads, which were created by Souk, show families enjoying time together on Haven holiday parks around the country. The 30- and 10-second spots ...
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ASA slaps down three e-cig ads as rules change to enable brands to advertise + Sony Pictures, Weight Watchers and Belvedere

Marketing Daily

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Marketing Daily
Marketing Daily , 24th December 2014
ASA slaps down three e-cig ads as rules change to enable brands to advertise
ASA slaps down three e-cig ads as rules change to enable brands to advertise
Sony Pictures to show The Interview, sparking publicity stunt rumour
Sony Pictures to show The Interview, sparking publicity stunt rumour
Weight Watchers kicks off 2015 campaign with Boxing Day ad
Weight Watchers kicks off 2015 campaign with Boxing Day ad
Belvedere ad banned for suggesting alcohol leads to a better night out
Belvedere ad banned for suggesting alcohol leads to a better night out
Government claims 2014 a 'record year' for retailers
Government claims 2014 a 'record year' for retailers
Marketing's top 10 stories of the year- according to you
Marketing's top 10 stories of the year- according to you
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
The 10 most annoying words in marketing
The 10 most annoying words in marketing
Old Speckled Hen to deliver Christmas Day speech
Old Speckled Hen to deliver Christmas Day speech
The top 10 marketing mishaps of 2014
The top 10 marketing mishaps of 2014
Top 10 marketing moments of 2014
Top 10 marketing moments of 2014
JOBS BOARD
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Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England
Senior Designer , Gabriele Skelton£40000 per annum , City of London
Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater)
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Tuesday 23 December 2014

Virgin Holidays, 'creative' RFI requests, Confused.com, Think!, Paddy Power shortlist, Dry January, Lucozade

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Latest news
Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
by Gurjit Degun,
23 December 2014, 11:15AM
Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it" in a TV ad airing on Christmas Day.
'Creative' RFI requests are getting out of control
by David Meikle,
23 December 2014, 08:44AM
'Creative' RFI requests are getting out of control
David Meikle, a founding partner at the intermediary Red Salt, which recently handled the Post Office review, decries the RFI's transformation into a creative catwalk.
Confused.com introduces team of sidekicks on Christmas day
by Gurjit Degun,
23 December 2014, 08:30AM
Confused.com introduces team of sidekicks on Christmas day
Confused.com, the insurance comparison site, is to introduce new characters to its TV ad on Christmas day.
How AMV learned to Think! differently
by Martin Loraine and Steve Jones,
23 December 2014, 10:40AM
How AMV learned to Think! differently
Martin Loraine and Steve Jones, the creative directors on the Department for Transport at Abbott Mead Vickers BBDO, explain how they dealt with vastly reduced budgets.
Pitch update: Paddy Power shortlist plus PHE, Sainsbury's and Secret Escapes
22 December 2014, 11:49AM
Pitch update: Paddy Power shortlist plus PHE, Sainsbury's and Secret Escapes
M&C Saatchi, Fold7, BMB and Grey London have been taken through to the next stage in the Paddy Power creative review.
Government unveils first 'Dry January' marketing campaign
by Gemma Charles,
23 December 2014, 12:00PM
Government unveils first 'Dry January' marketing campaign
The Government plans to harness the 'Dry January' phenomenon that has sprung up in recent years with a marketing campaign aimed at encouraging social drinkers to give up alcohol for a month.
Lucozade seeks digital agency
by Gurjit Degun,
21 December 2014, 08:00AM
Lucozade seeks digital agency
Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

________

Also in the news

John Lewis sales dip 2.4% as Black Friday pushes Christmas shopping earlier
23 December 2014, 10:34AM
Brands show their quirky side on social media this Christmas
by Sara Spary, 23 December 2014, 09:44AM
What's the point of the traditional Christmas shop window?
by John Atmore, 23 December 2014, 07:00AM
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Latest Work

Tetley "Tetley medieval" by Creature London
23 December 2014, 12:14PM
Tetley
Tetley, the tea brand, is launching an ad on Christmas Eve. The CGI ad, created by Creature, is part of Tetley's 13 million campaign and features Gaffer, Tina and Sydney, go back in time to a battle in a medieval castle. As the combat erupts around ...
Haven Holidays "days" by Souk
23 December 2014, 11:58AM
Haven Holidays
Haven Holidays shows the different types of "days" families can have by the seaside in its new campaign. The ads, which were created by Souk, show families enjoying time together on Haven holiday parks around the country. The 30- and 10-second spots ...
Oral-B "merry beeping Christmas" by Publicis London
18 December 2014, 11:31AM
Oral-B
Oral-B's Christmas ad shows people people swearing over minor inconveniences to make the point that, whatever comes out of your mouth, you won't have to worry about your teeth if you use the brand's toothbrushes. Publicis London created the campaign ...
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