Saturday 31 January 2015

This week's most read news and best ad campaigns

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Elspeth Lynn leaves M&C Saatchi
by Maisie McCabe,
26 January 2015, 11:18AM
Elspeth Lynn leaves M&C Saatchi
Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.
Havas launches Helia network
by Staff,
29 January 2015, 08:00AM
Havas launches Helia network
Global brand absorbs EHS and will house Havas Worldwide's data and digital skills.
Sharon Osbourne stars in Moneysupermarket.com ad
by Gurjit Degun,
16 January 2015, 02:58PM
Sharon Osbourne stars in Moneysupermarket.com ad
Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls.
Daily Mirror publishes its own tits on Page 3
by Maisie McCabe,
23 January 2015, 07:22PM
Daily Mirror publishes its own tits on Page 3
The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.
Sky Atlantic to host ice-themed ad break for Fortitude launch
by Ed Owen,
27 January 2015, 01:14PM
Sky Atlantic to host ice-themed ad break for Fortitude launch
Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.
Lidstone exits Havas amid restructure
by James Swift,
23 January 2015, 11:00AM
Lidstone exits Havas amid restructure
Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the agency amid a restructure designed to increase collaboration with its sister agency, Havas Work Club.
Channel 5 asks Omnicom clients to seek 'independent advice'
by Arif Durrani,
28 January 2015, 04:54PM
Channel 5 asks Omnicom clients to seek 'independent advice'
Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...
Unilever reviews £3bn global media
by Ed Owen,
28 January 2015, 12:19PM
Unilever reviews £3bn global media
Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
by Gurjit Degun,
30 January 2015, 09:05AM
Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list
Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
by Gurjit Degun,
29 January 2015, 08:00AM
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
HomeAway, the holiday home rental site, has appointed Saatchi & Saatchi London to handle its $40 million (£26.4 million) advertising account.
'This girl can' tops Campaign Viral Chart
by Gurjit Degun,
23 January 2015, 09:00AM
'This girl can' tops Campaign Viral Chart
FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.
Havas launches creative council
by James Swift,
29 January 2015, 08:00AM
Havas launches creative council
Havas Worldwide is attempting to drive creativity at the agency by pooling its leading London-based talent.
72andSunny wins global Axe brief
by James Swift,
30 January 2015, 11:38AM
72andSunny wins global Axe brief
Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.
Netmums founder launches YouTube network with Panasonic
by Gurjit Degun,
28 January 2015, 08:32AM
Netmums founder launches YouTube network with Panasonic
Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.
OMC appoints Mark Craze as chairman
by Ed Owen,
27 January 2015, 09:19AM
OMC appoints Mark Craze as chairman
The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.
'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015
by Kate Magee,
29 January 2015, 11:31AM
'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015
Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.
PZ Cussons hunts for global agency
by James Swift,
29 January 2015, 08:00AM
PZ Cussons hunts for global agency
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
Gocompare.com introduces cure for 'comparison blindness'
by Ed Owen,
26 January 2015, 10:13AM
Gocompare.com introduces cure for 'comparison blindness'
Gocompare.com, the price comparison website, has aired a new ad, continuing the 'Go, Go Power' campaign that began during Christmas 2014.
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Top Work Stories

Diet Coke "regret nothing" by BETC London
23 January 2015, 09:06AM
Diet Coke
Pick of the week: Adidas, Iris
29 January 2015, 08:00AM
Pick of the week: Adidas, Iris
Lexus "this is the new Lexus" by M&C Saatchi
28 January 2015, 09:17AM
Lexus
Budweiser "lost dog" by Anomaly
28 January 2015, 02:06PM
Budweiser
British Heart Foundation "Wear it. Beat it" By DLKW Lowe
26 January 2015, 09:33AM
British Heart Foundation
CoppaFeel! "#whatnormalfeelslike" by Karmarama
27 January 2015, 05:08PM
CoppaFeel!
Toyota "how great I am" by Saatchi & Saatchi Los Angeles
26 January 2015, 08:59AM
Toyota
McDonald's "forever young" by Leo's Thjnk Tank
27 January 2015, 09:36AM
McDonald's
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Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches
Dispatches , 31st January 2015
Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history
Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history
Unilever: we're not used to a start-up mentality
Unilever: we're not used to a start-up mentality
McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook
McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook
P&G tightens screw on marketing spend as sales fall
P&G tightens screw on marketing spend as sales fall
Snapchat's Discover offers news, entertainment and 'gorgeous' ads
Snapchat's Discover offers news, entertainment and 'gorgeous' ads
Argos to open digital stores within Sainsbury's
Argos to open digital stores within Sainsbury's
There will be no return to 'the good old days', says Lloyds marketing chief
There will be no return to 'the good old days', says Lloyds marketing chief
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads
Peter Bazalgette: the creative industry needs to work together on diversity
Peter Bazalgette: the creative industry needs to work together on diversity
Reebok eyes comeback with 'Be more human' brand push
Reebok eyes comeback with 'Be more human' brand push
David Beckham does 'not have strong appeal to children', says ASA
David Beckham does 'not have strong appeal to children', says ASA
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