Levi's gives 10% discount to customers who recycle and McDonald's turns Happy Meal box into VR goggles

View in web browser   |   Add to safe senders The 5 things you need to know 29th February

1. MOST READ Amazon Pantry expands into fresh food with Morrisons deal 2. VR McDonald's turns its Happy Meal box into virtual reality goggles 3. MEDIA Trinity Mirror's pre-tax profits fall by 17.6% 4. MARKETING Levi's offers discounts to customers who recycle clothes 5. ADVERTISING Ariel goes viral after winning praise from Facebook's Sheryl Sandberg

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McDonald's Happy Meal boxes used as VR goggles; HTC creates life-sized Pong and Candy Crush; Amazon expands into fresh food

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 29th February

McDonald's turns its Happy Meal box into virtual reality goggles 29 February 16, Michelle Perrett McDonald's is celebrating the 30th year of the Happy Meal in Sweden by offering Happy Goggles.   HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive 29 February 16, Grace Caffyn HTC has released eight online ads which bring classic and modern video games to life to promote the company's virtual reality headset, Vive.   Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live 29 February 16, Omar Oakes Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB.   Ariel ad goes viral after winning praise from Sheryl Sandberg 29 February 16, Michelle Perrett An Ariel advert from India which shows a father apologising to his daughter for never helping out around the house has gone viral after being praised by Facebook's chief operating officer, Sheryl Sandberg.   Amazon Pantry expands into fresh food with Morrisons deal ... and more 29 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Let's talk about ad-blocking: How ISBA has responded to the threat 29 February 16, Ian Twinn ISBA's Ian Twinn explains how the industry body is taking action against ad-blocking.   The New Day first look: media buyers warn paper is short on ads and needs digital push 29 February 16, Gideon Spanier Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence.   Will Amazon's own-brand labels revolutionise its fashion business? 29 February 16, Matthew Chapman Amazon has struggled to gain traction in the fashion industry for years, but has launched a slew of own-brand labels in its latest salvo. Will it be a game-changer?   Plan UK's #LearnWithoutFear shows sexual harassment of girls in schools 29 February 16, Michelle Perrett A campaign to highlight the unwanted sexual harassment of girls in schools has been launched by Plan UK, the global children's charity.   Monster.com picks Mcgarrybowen for European ad account 29 February 16, Grace Caffyn Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertising account following a competitive pitch.   Campaign Viral Chart: Samsung top with Galaxy S7 and S7 edge smartphone ads 26 February 16, Grace Caffyn The electronics giant dropped details of its latest smartphone in its three-minute video, released in conjunction with its debut at Mobile World Congress.     29 February 16 Experiential is a technique, not a channel In an omni-channel world, planning campaigns media first is restricting brands' marketing options, especially within the increasingly important discipline of experiential. We've grown used to... read more   29 February 16 The trends and tech everyone was talking about at MWC 2016 Mobile World Congress in Barcelona offered up a tapas-board of talking points and take-outs for the mobile industry. Here's your handy cut out and keep list of what everyone was talking about…... read more   29 February 16 Eco-efficiency: buzzword or business model? Greenwashing or green sheen – the act of labelling something as eco-friendly and/or sustainable to promote the perception that a product or organisation are environmentally friendly – is steadily rising... read more   29 February 16 The Daily Poke: Brandwash Laundry. Everybody's least favourite household chore. Just as soon as you've cleared the dirty laundry basket, it piles on again quicker than you can say "fabric conditioner". But what... read more   26 February 16 Brands and retailers take note: shoppers are setting the pace in the mobile revolution The news pouring out of the Mobile World Congress shows (cynicism aside given the nature of the event and suppliers talking the talk) that the growth in mobile has finally evolved to become a true force... read more                   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   Media Planning Account Director   £45k + BONUS Dot-Gap, London Central   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Email Marketing Manager   Circa £47,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, Westminster, Central London   Brand Innovation Director   Competitive + excellent benefits IHG, Uxbridge, London (Greater)   Brand Director, Kimpton Hotels & Restaurants Europe   Competitive + excellent benefits IHG, Uxbridge, London (Greater)               See all jobs

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Co-Op Bank launches guerrilla gardeners ad, Yorkshire Tea owner seeks agency, Agencies urged to make diversity pledge

View in web browser | Add to safe senders list Campaign Daily Fix February 29, 2016

Latest news Co-Op Bank launches 'good to be different' position with guerilla gardener ad James Swift The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new "it's good to be different" campaign. Yorkshire Tea owner kicks off advertising review Gurjit Degun Taylors of Harrogate, which owns the Yorkshire Tea brand, has called a review of its advertising business, putting BMB on alert. IPA renews push for diversity goals Gurjit Degun The IPA, Twitter and Campaign are backing Adam & Eve/DDB in urging agencies to use the extra day in February to "make the leap" towards achieving their diversity goals by 2020. Media on Trial: The New Day reviewed Gideon Spanier Gideon Spanier, the head of media at Campaign, reviews Trinity Mirror's new title, The New Day, which has launched today. The New Day first look: media buyers warn paper is short on ads and needs digital push Gideon Spanier Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence. Hello again: Russell Davies is back blogging for Campaign Russell Davies Russell Davies, who was previously at Wieden & Kennedy, Nike, and the Government Digital Service, explains what Campaign readers can expect from his new blog. Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live Omar Oakes Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB. Raconteur to launch monthly free magazine Gurjit Degun Raconteur, the special reports supplement published in The Times and The Sunday Times, is launching a free monthly magazine. FourFourTwo launches in US Omar Oakes FourFourTwo, the football magazine published by Haymarket, has launched a US web site as part of the brand's global expansion. MDC chief Scott L. Kauffman puts a new face on Nadal's vision Douglas Quenqua The former tech and publishing executive has big ambitions for adland's "other" holding company -- despite what you may have heard Monster.com picks Mcgarrybowen for European ad account Grace Caffyn Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertising account following a competitive pitch. MullenLowe Profero expands to Romania Gurjit Degun MullenLowe Profero has set up in Bucharest, Romania, with existing clients Unilever, Orange, ING and Wrigley. Trinity Mirror's pre-tax profits fall by 17.6% Omar Oakes Trinity Mirror's pre-tax profits for 2015 dropped by 17.6 per cent to £67.2 million last year, the company announced on the same day it is launching a new title, The New Day. Let's talk about ad-blocking: How ISBA has responded to the threat Ian Twinn ISBA's Ian Twinn explains how the industry body is taking action against ad-blocking. The Work BBC One "Mother's Day" by BBC Creative The BBC has unveiled the first piece of work by its new in-house agency, BBC Creative. Geox "#StartBreathing" by Doner London Geox, the footwear brand specialising in breathable fabrics, has released a new campaign shot by Rankin. The Body Shop "treat mum like a queen" by Mr President The Body Shop has released a sequel to last year's royal spoof for Mother's Day. Editor's pick How an Aardman director created a journey through Stephen Hawking's mind Will Studd created "inside his head", an animation for BBC Radio 4 to accompany Stephen Hawking's Reith Lecture. Can ad agencies rival consultancies? In making its move into consultancy, Abbott Mead Vickers BBDO opens up another front in the war between adland and the management gurus. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Also in the news Are agencies missing the real opportunity to do good? Shane Atchison The CEO of Possible asks why so many stick to slacktivism when they could be doing so much more It's not all about millennials or Generation Z, people Rachel Hatton Age is just a number; needs, passions and goals are what brands should be focusing on, writes Rachel Hatton, chief strategy officer, Oliver UK. Campaign Viral Chart: Samsung top with Galaxy S7 and S7 edge smartphone ads Grace Caffyn The electronics giant dropped details of its latest smartphone in its three-minute video, released in conjunction with its debut at Mobile World Congress. Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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