Rejected Remain campaign ads; Manchester City is first football club to launch Facebook Messenger bot

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Campaign 18:05 June 30, 2016

The five things you need to know today Most read The Remain campaign ads that got away Staff Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day. Tech Manchester City becomes first football club to launch Facebook Messenger bot Shona Ghosh Manchester City has become the first football club to launch a bot on Facebook Messenger, feeding fans news around the team. Advertising Adspend takes hit after Brexit vote Gideon Spanier Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately. Marketing Online influencers issued new guidelines for branded content Omar Oakes YouTube vloggers and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues. Media ITV to create biggest New Year's Day bet and News UK pledges 'biggest f**king press ad' Gurjit Degun ITV is looking to create the biggest ever bet on New Year's Day in the name of charity by giving the public a chance to bet £1m. Also in the news Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards Manning Gottlieb OMD and Age UK have this afternoon been awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards, run in association with Campaign and Media Week. Agencies' anger at failure of Stronger In campaign "We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign. A&E/DDB and Burger King top Cannes Lions awards tables Adam & Eve/DDB and Burger King were the two big winners of the 2016 Cannes Lions International Festival of Creativity. Promoted Get the message to consumers Daniel Head and Matt McRoberts, Appboy Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising Promoted Where next for creatives in digital advertising? Stephen Graves Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate Campaign Jobs Account Manager £28-40,000 per annum Pathfinders, London (Central), London (Greater) Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Senior Brand Manager – UK and Europe Excellent salary and benefits Ball & Hoolahan, Norwich, Norfolk Account Director £42000 - £45000 per annum The Great & The Good, London Senior Copywriter £5000 - £50000 per annum createselect, London Senior Project Manager Competitive Salary HOWOCO, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Digital Designer 35-45k Union Jackson, London (Greater) MA Creative Advertising - Senior lecturer/Course Coordinator £38,896 - £45,066 per annum, dependent upon experience Falmouth University, Falmouth and Penryn, Cornwal

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Latest from Bacardi, A&E/DDB, Burger King, Cannes, Brexit, Unilever, John Lewis & Groupon

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Campaign: Brands June 30, 2016

Brand news and analysis, powered by Marketing Latest Former Bacardi global marketing boss Stella David rejoins spirits business Simon Gwynn Bacardi's former global marketing director, Stella David, has rejoined the company as a board director after seven years as chief executive of rival spirits company William Grant. Online influencers issued new guidelines for branded content Omar Oakes YouTube vloggers and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues. A&E/DDB and Burger King top Cannes Lions awards tables Gurjit Degun and Kim Benjamin Adam & Eve/DDB and Burger King were the two big winners of the 2016 Cannes Lions International Festival of Creativity. Cannes Lions 2016: The judges' verdict Staff Jurors at this year's Cannes Lions International Festival of Creativity reflect on how their categories have evolved and the quality of 2016's entries and winners. The Remain campaign ads that got away Staff Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day. Emotion gave Leave vote the advantage Alex Van Gestel Something extraordinary has just happened. Emotion has been demonstrated to be the real winner in the Brexit debate, writes Alex Van Gestel. Adspend takes hit after Brexit vote Gideon Spanier Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately. A nation divided: Brexit findings so far Deborah Mattinson Last week's result will have left the marketing and advertising industry shocked and surprised. How many people do you actually know who voted "leave"? The EU referendum outcome marks the death of the experts Charles Vallance Like other seismic events, we'll remember where we were when Brexit happened. Brexit pushes consumer confidence to lowest level since 2013 Simon Gwynn UK consumer confidence has crashed since last Thursday's referendum result, the latest data from YouGov's consumer confidence index shows. Brexit: the industry view Staff Leading executives from the marketing and advertising industries share their views on the EU referendum result. Unilever's pledge is just the beginning: it's time for us to represent the entirety of human experience Catherine Hope Unilever struck a blow for progressive thinking with its decision last week to ditch sexist ads for good. Now we need to make sure it's the start of something bigger, writes Naked Communications' associate creative director. Manchester City becomes first football club to launch Facebook Messenger bot Shona Ghosh Manchester City has become the first football club to launch a bot on Facebook Messenger, feeding fans news around the team. John Lewis announces finalists for tech startup accelerator programme JLAB Simon Gwynn The creators of Marty the Robot, a programmable walking droid that helps kids to learn about coding, are among five tech startups chosen by John Lewis to participate in the third edition of the retailer's accelerator programme JLAB. Tesco talks up fair deal for farmers with new guarantee on milk Simon Gwynn Tesco has launched a new consumer guarantee across its fresh milk, emphasising the fair price it pays to dairy farmers. Nurofen, erosion of trust and a headache for advertisers Mike Colling The ban against a Nurofen ad comes at a bad time for trust in the industry, says MC&C's Mike Collings. Groupon launches first TV-led integrated campaign in UK Simon Gwynn Groupon is launching its first TV-led integrated marketing campaign in the UK, "Sensational summer". Promoted It's complicated: exploring brand-customer relationships How brands can discover the dynamics of their customer relationships Promoted Beyond personalisation Brand Republic Insight & Salesforce The modern customer journey Campaign Jobs Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Senior PR Manager Competitive ActionAid, London Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC, Birmingham, West Midlands Senior Brand Manager £47K-£55K plus car allowance & benefits depending on experience Nestlé, Gatwick, West Sussex Marketing Executive Competitive Findmypast, London (Central), London (Greater) Marketing Communications Manager – 6 month contract Competitive VISA, London (Greater)

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