ITV is looking for new X Factor sponsor | Brands urged to embrace 'beautiful honesty'

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Campaign 18:05 November 30, 2016

The five things you need to know today Most read Sky launches mobile network Gurjit Degun Sky has entered the mobile phone market by launching a network which it says is "entirely different" in the UK. Tech Why the internet has made advertising redundant Alex Smith Does a wealth of information about brands mean we no longer need advertising, asks Basic Arts' head of strategy. Advertising Crispin Porter splits with Turkish Airlines ahead of global review Omar Oakes Crispin Porter & Bogusky has resigned the global advertising account for Turkish Airlines as the airline plans to review the business. Marketing 'This girl can' marketer urges advertisers to embrace 'beautiful honesty' Nicola Kemp Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the "This girl can" campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational. Media ITV seeks new partner for £15m X Factor sponsorship Gideon Spanier ITV is on the hunt for a £15m-a-year sponsor for The X Factor as TalkTalk is to end its partnership after ten years. Also in the news MP calls on fashion industry to address body image problem Caroline Dinenage, minister for women, equalities and early years, has called on the fashion industry to address unrealistic and idealised images of women's bodies. Virgin Media unveils first 4K set-top box and own-brand tablet Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts. Droga5, 72andSunny top R3's global creative new-business chart for October Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart. Promoted 'Celebrate data's flaws' Georganna Simpson Media experts at Supernova tell us what data can say about audiences, and how it can help advertisers understand what they need... Promoted Brand-building in the age of targeting Stephen Graves Digital Cinema Media and Campaign brought together key players from creative agencies to discuss how precision, creativity and context can all work together for brands Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Business Development Director - Innovation Consultancy £100000 - £150000 per annum Adam Recruitment, London Senior PPC Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater)

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'This girl can' marketer urges advertisers to embrace 'beautiful honesty' | Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos | Brands accused of causing crisis of confidence in body image

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Campaign: Brands November 30, 2016

Brand news and analysis, powered by Marketing Latest 'This girl can' marketer urges advertisers to embrace 'beautiful honesty' Nicola Kemp Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the "This girl can" campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational. Meet Pixoneye, the marketing tech start-up 'scanning' private smartphone photos Shona Ghosh British start-up Pixoneye is pushing the boundaries of privacy with technology that scans smartphone photos for consumer insight. Brands accused of causing crisis of confidence in body image Nicola Kemp Advertisers, media owners and brands have been accused of colluding in creating a "crisis of confidence" among consumers as they continue to promote unrealistic body ideals. BIMA announces Nseir and Gross as co-chairs to oversee new structure Omar Oakes The British Interactive Membership Association has appointed TH_NK chief executive and founder Tarek Nseir and former Amaze chief executive Natalie Gross as joint chairs for the next three years. Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export Simon Gwynn Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign. How CMO Jonathan Mildenhall is helping Airbnb evolve from disruptive app to full-service travel brand Ilyse Liffreing Forget houses. The controversial tech company is increasingly relying on user experiences--lived and shared on social media--to propel its marketing. Trump's lesson for brands is to show conviction Vanella Jackson We are in a new era for brands with a new slogan - conviction brands, argues the global chief executive of Hall & Partners. Parenting app Mush secures brand partnership with Unilever's Neutral 0% Simon Gwynn Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%. Costa owner to cut £150m in five years Gurjit Degun The owner of Costa and Premier Inn is planning to make cuts of £150m over five years. Movers and shakers: PHD, JWT, Mondelez, Havas and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Promoted How to do VR well, in two steps Liz Landy, Ipsos Connect UK Brands will take the bold move and plunge into the unknown, futuristic world of virtual reality...but they must remember two things Can you find what you need on Campaign? Your response to a quick survey will help us organise the content on our website. Click here to participate. Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Business Development Director - Loyalty & Reward Six figure base salary + significant bonus and package The Simmance Partnership, London (West), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater)

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