Wednesday, 1 September 2010

Marketing Daily - Birds Eye, Eurostar, Heinz, Umbro, and the ASA

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Breaking news from Marketing
 
Breaking news from Marketing September 2010
 
Latest News
 
Birds Eye Iglo marketing director to move to General Mills
John Reynolds,
01 September 2010
 

Birds Eye Iglo's UK marketing director Ben Pearman is to leave the...

Ben Pearman: joining General Mills (picture: Richard Church)
 
 
Marketers given six months to prepare for tighter online regulation
Sarah Shearman,
01 September 2010
 

The Advertising Standards Authority is to police brands' own websites and their...

Lord Smith: chairman of the Advertising Standards Authority
 
 
Eurostar targets business travellers with ad push
Alex Brownsell,
01 September 2010
 

Eurostar is rolling out an ad campaign to encourage business travellers to...

Eurostar: ad drive targets business travellers
 
 
Heinz to put 100-year-old label on Cream of Tomato soup
John Reynolds,
01 September 2010
 

Heinz is celebrating the 100th anniversary of its famous Cream of Tomato...

Heinz: featuring original label on Cream of Tomato Soup cans
 
 
FA signs Umbro as sponsor until 2018
Mark Banham,
01 September 2010
 

The Football Association has signed an extension to 2018 of its sponsorship...

Umbro: extends sponsorship deal with the FA
 
 
O2 inks deal for NBA European games
Mark Banham,
01 September 2010
 

Telecoms company O2 has signed up as the first commercial partner of...

NBA London: O2 signs up as first commercial partner
 
 
Bentley hires Alasdair Stewart to top marketing role
Alex Brownsell,
01 September 2010
 

Luxury car marque Bentley has hired Alasdair Stewart to the role of...

Bentley: has appointed Alasdair Stewart to its board
 
 
 
Also in the News
 
Alex Pike becomes global marketing chief at Simple
Arif Durrani,
31 August 2010
 
Autoglass aims to become top-five service brand
Jennifer Whitehead,
01 September 2010
 
Synergy hires former Manchester United strategist Thode
Mark Banham,
01 September 2010
 
Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'
Sarah Shearman,
31 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
From bus seat to boutique
Greg Taylor
 

The new collection from shoe company, Above+Below LondonĂ¢„¢, uses 'rare, vintage and ultra rare' iconic textiles from the 1950s through...

 
 
ADVERTISING IS THE DISCOVERY CHANNEL
Dave Trott
 

My wife likes to relax watching the Cookery Channel. When I get the remote, I switch to Discovery. Or the...

 
 
Making brochures better, faster and cheaper
Maia Honan, Board Acc Director, Positive Thinking
 

  When it comes to producing travel information, the current trend seems to be to try and drive customers...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Marketing Manager, Wickes
Competitive £ plus benefits, North London
Account Director, Dynamic New Alliances
£40K - £45K, London
Head of UK Customer Acquisition, GIM Recruitment
Circa £75k + Benefits, Central London
Account Director, Blue Skies Marketing Recruitment
negotiable, London
Interaction Designer (Senior), ECOM Recruitment
up to £400/d,
Interaction Designer (Senior), ECOM Recruitment
Up to £65k + bens,
PR Account Manager, B2B Tech, London, £40k, Blue Skies Marketing Recruitment
£25000 - £33000 per annum, City of London
Marketing Administrator - Greater London - £20k - £25K, Blue Skies Marketing Recruitment
£20000 - £25000 per annum + Benefits, London
PR & Social Media Account Director, Central London, £40-50k, Blue Skies Marketing Recruitment
£40000 - £50000 per annum, City of London
Senior Planner, Stopgap
£60000 - £65000 per annum, London
Search More Jobs
 
Film Brand Connections
 
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© Haymarket 1957 - 2010 All rights reserved

Media AM - TV ad revenues, Washington Times, Financial Times, Havas, TV ratings, Paper Round

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*
 
Media AM Bulletin
 
 
 
*   Latest News
*
Branded shows can fix TV's advertising hole
Branded shows can fix TV's advertising hole
Suzy Bashford, 01 September 2010

Television executives are abandoning their snobbery towards ad-funded programming to devise a...

  
Washington Times: $1 sale mooted
The Washington Times to be sold for $1
Staff, 01 September 2010

WASHINGTON -- The saga surrounding The Washington Times could be drawing to...

  
FT: latest campaign promotes subscriptions
Financial Times targets businesses with new campaign
Sarah Shearman, 01 September 2010

The Financial Times is rolling out a global corporate marketing campaign to...

  
Vincent Bollore: Havas chairman
Havas profits rise 23% after UK business improvement
Daniel Farey-Jones, 31 August 2010

Havas has reported a 22.5% year-on-year rise in net income to €49m...

  
The Bill: final episode drew 4.41 million viewers
The Bill bows out for good with 4.41 million viewers
Maisie McCabe, 01 September 2010

The final episode of ITV's long-running police drama 'The Bill' had an...

  
Paper Round (1 September) - Which clients are advertising in the national press?
Paper Round (1 September) - Which clients are advertising in the national press?
Calvin Lau, 01 September 2010

Book chain Waterstone's has taken advantage of the publicity generated by the...

  
*   Also in the News
*
Marketers given six months to prepare for tighter online regulation
Sarah Shearman, 01 September 2010
NRS JUNE 2010: The Herald sheds nearly 40% of its readership
John Reynolds, 31 August 2010
NRS JUNE 2010: Loaded, FHM and Nuts hit by readership declines
Katherine Levy, 31 August 2010
Sport magazine trials distribution outside London
John Reynolds, 31 August 2010
NYTimes adds Facebook feature ahead of paywall
Gordon MacMillan, 31 August 2010
Andy Carter appointed managing director of Smooth Radio
Maisie McCabe, 31 August 2010
IPC's Wedding magazine celebrates 25th anniversary
Katherine Levy, 31 August 2010
 
 
Blogs & Forums
Latest Blog Entries
The great balancing act
Ben Hughes

I was sent an article recently entitled 'Media owners are becoming my agency.  So what does my agency do?' There...

Channel 5 star demonstrates Wright thinking about Desmond
Arif Durrani

  The impact that Channel 5 / Five's new owner Richard Desmond will have on the terrestrial broadcaster is no mystery to...

Loaded magazine confirms the internet is for porn...
CHRIS BARRACLOUGH

Loaded magazine, the godfather of the lads' mags, has slumped to sales of around 50,000. IPC is now selling it. ...

Another tick for Digital Outdoor
Ivan Clark

  There is no denying that digital in the context of marketing, advertising and media is hot....

Holiday reading
Ben Hughes

  Sitting on the beach in Mallorca the other week, I was struck by a thought: men of a certain...

Silly Season disrupted by media onslaught
Arif Durrani

I've just returned from somewhere suitably laid back, hot and isolated, where I found myself, for the first time in a long...

Online Retailers Showing Bad Form Internationally
Mel Carson

How long have people been selling stuff on the web? How long have credit cards been around? How long have...

Sharing is caring on Facebook
Sue Unerman

  When I became a working mother for the first time I radically altered my views on work/life balance. Until...

 
Jobs of the Week
Sales Exec - National Press, Harrison Dear
£26,000 + bouns + benefits
Account Manager, JLD Media
£20-24,999, Central London
Account Director, AIA
Competitive, Central London
Paid Search Account Director, Propel
GBP50000-GBP65000, Central London
Senior Magazine Sales Exec - Film and Music, Harrison Dear
£30,000 + comm + benefits
Search More Jobs
 
 
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