Thursday, 1 December 2011

Media AM - Carat win £28m account, Bruce Daisley moves to Twitter, Berry to replace Vaughan, Spotify, Freeview, Facebook

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Media AM Bulletin
 
 
 
*   Latest News
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Carat wins £28 million Gocompare.com media account
Carat wins £28 million Gocompare.com media account
Jeremy Lee, 01 December 2011

Carat has landed the £28 million media planning and buying account for...

  
New team: 95.8 Capital FM presenters Dave Berry and Lisa Snowdon
Capital to replace Johnny Vaughan with Dave Berry
Maisie McCabe, 01 December 2011

Dave Berry, presenter of the weekend breakfast show on 95.8 Capital FM,...

  
Bruce Daisley: Twitter's first UK commercial director
Daisley quits Google for Twitter sales role
Sarah Shearman, 01 December 2011

Google's Bruce Daisley has been poached by Twitter to become its first...

  
Freeview: rolls out Coronation Street competition
Freeview balloons hit 'Corrie' and 'Deal Or No Deal' sets
Maisie McCabe, 01 December 2011

Freeview, the digital terrestrial TV service, is to launch the next part...

  
Spotify launches app platform with Guardian, Rolling Stone and others
Spotify launches app platform with Guardian, Rolling Stone and others
Sarah Shearman, 30 November 2011

Spotify has launched a new app platform, with launch partners including The...

  
The Guardian: boosts readership with Facebook app
Facebook apps boost free-access newspaper sites
Arif Durrani, 30 November 2011

The Guardian and The Independent newspaper sites have received millions of new...

  
*   Also in the News
*
Channel 4 sales strategist Mike Parker to leave after 20 years
Maisie McCabe, 30 November 2011
Sandals appoints the7stars to £3.5m media account
Mark Banham, 30 November 2011
Adobe swoops on Efficient Frontier
Daniel Farey-Jones, 30 November 2011
Longchamp promotes latest collection with online drama
Loulla-Mae Eleftheriou-Smith, 30 November 2011
Bloomberg Businessweek puts mag's 'personality' in the spotlight
Maisie McCabe, 30 November 2011
 
 
Blogs
Bauer Media â€" The Value of Talk IV â€" Women’s talk is like an orchestra…
Jane Bruton, Editor-in-Chief of Grazia

This post is provided by our partner Bauer Media - reaching more than 19 million...

Winning the race for status, losing the race for the industry
Sue Unerman

Have you seen the YouTube video yet where a man is chasing his dog,...

Creatives have it easy.
Liam Mullins

It could be my B at GCSE art, or the Desmond in Media Production at...

Happy Birthday to us and……
Liam Mullins

This year the7stars are 6 years old and tonight we are holding a massive bash...

Jingle bells, Tablet sales?
Louise Brice

So yes it's November, but John Lewis officially launched Christmas the week before last with...

Bauer Media â€" The Value of Talk III â€" Women’s conversations are like their handbags
Karen Stacey, head of broadcast and Bauer Access

This post is provided by our partner Bauer Media - reaching more than 19 million...

Decisions, decisions. Why shouldn’t we have the same choices in our online advertising as we do in other areas of our lives?
James Grant - VINDICO

My wife is actually an excellent shopper - quick, to the point and she rarely involves me. Of course, this...

Does TV stop violence and what’s your prediction for 2020?
Sue Unerman

Penelope Keith says that young people bash up old people because families don't sit...

 
 
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Breaking news from Brand Republic - Diet Coke, Bruce Daisley, Carat, Food Advertising Unit, Starbucks

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Latest news
Diet Coke calls ad pitch
Diet Coke calls ad pitch
by Anne Cassidy
01 December 2011, 08:47AM
Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.
Daisley quits Google for Twitter sales role
Daisley quits Google for Twitter sales role
by Sarah Shearman
01 December 2011, 08:20AM
Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.
Carat wins £28 million GoCompare.com media account
Carat wins £28 million GoCompare.com media account
by Jeremy Lee
01 December 2011, 08:00AM
Carat has landed the £28 million media planning and buying account for the price comparison site GoCompare.com.
Food Advertising Unit to study effect of ads on children
Food Advertising Unit to study effect of ads on children
by John Reynolds
01 December 2011, 09:00AM
The Advertising Association (AA) is understood to be preparing a research project into the food advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing to the under-16s.
Starbucks to open 200 drive-thru stores
Starbucks to open 200 drive-thru stores
by Matthew Chapman
01 December 2011, 09:25AM
Starbucks will open 200 drive-thru outlets in the UK over the next five years as it seeks to position itself as the best place to get coffee on-the-go.
VCCP Share wins Spotify digital brief
VCCP Share wins Spotify digital brief
by Matt Williams
01 December 2011, 08:00AM
Spotify is looking to boost its brand with the appointment of its first advertising agency.
RKCR/Y&R hires Toby Talbot as executive creative director
RKCR/Y&R hires Toby Talbot as executive creative director
by Matt Williams
01 December 2011, 08:00AM
Rainey Kelly Campbell Roalfe/Y&R has moved quickly to fill its vacant executive creative director post with the appointment of Toby Talbot, the group executive creative director of DDB New Zealand and regional creative director for DDB Asia Pacific.
Spies launch code-breaking recruitment challenge
Spies launch code-breaking recruitment challenge
by Loulla-Mae Eleftheriou-Smith
01 December 2011, 09:41AM
The Government Communications Headquarters, (GCHQ), part of the UK's national intelligence machinery, has launched an online campaign to recruit code breakers and "ethical hackers".
Freeview balloons hit 'Corrie' and 'Deal Or No Deal' sets
Freeview balloons hit 'Corrie' and 'Deal Or No Deal' sets
by Maisie McCabe
01 December 2011, 09:20AM
Freeview, the digital terrestrial TV service, is to launch the next part of its major marketing campaign with specially created ads promoting a Facebook competition to win visits to TV shows, such as 'Coronation Street'.
Intelligence
How has the downturn affected the media sector?
How has the downturn affected the media sector?
by David Walsh and Dominic O'Connell
01 December 2011, 08:00AM
The economy continues to post sluggish growth, but to what extent has the media industry been impacted and how can the sector boost growth in the country again?
Williams and Daglish usher in a new era at ITV
Williams and Daglish usher in a new era at ITV
by Maisie McCabe
01 December 2011, 08:00AM
A new sales management line-up has been brought in to transform the way the broadcaster works, Maisie McCabe writes.
How do people consume the news?
How do people consume the news?
by Ralph Risk
30 November 2011, 08:00AM
While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research.
Opinion
Charlie Rudd: Young talent can be the stars of today as well as tomorrow
Charlie Rudd: Young talent can be the stars of today as well as tomorrow
by Charlie Rudd
01 December 2011, 08:00AM
Like everyone else, I found it depressing to read that youth unemployment hit a near-record of 1.02 million in the last quarter.
Russell Davies: A columnist's job is to be switched on at all times these days
Russell Davies: A columnist's job is to be switched on at all times these days
by Russell Davies
01 December 2011, 08:00AM
Believe it or not, this week's column is a request. Yes, folks: I'm like a wedding DJ - I do requests.
Also in the news
Facebook apps boost free-access newspaper sites
by Arif Durrani, 30 November 2011, 11:53AM
Adobe swoops on Efficient Frontier
by Daniel Farey-Jones, 30 November 2011, 04:05PM
Martini introduces 'luck is an attitude' ad in Europe
by Matthew Chapman, 30 November 2011, 12:56PM
MFI revived as online-only brand
by Matthew Chapman, 30 November 2011, 12:21PM
Jack Daniel's readies Christmas campaign
by Loulla-Mae Eleftheriou-Smith, 30 November 2011, 10:16AM
From the blogs
Twitter signs partnership with Japan's biggest social network
@gordonmacmillan
01 December 2011, 9:30AM
Are UK marketers facing a talent exodus?
Nicola Clark
30 November 2011, 4:23PM
Digital TV is the new gaming
Genef Hoffman
30 November 2011, 2:51PM
LinkedIn bootcamp, helping you get your account back into shape [infographic]
Dan Leahul
30 November 2011, 2:41PM
Guardian Facebook app driving a million pageviews a day
@gordonmacmillan
30 November 2011, 12:39PM
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