| Latest news | |  | | | | | The Sun has unveiled its Olympic-themed campaign while rival national newspapers have ramped up their Olympic coverage, as the countdown to London 2012 begins in earnest. | | |  | | | | | Virgin Atlantic sales and marketing director Paul Dickinson is leaving the company after 10 years. | | |  | | | | | Comedian David Walliams and former 'Strictly Come Dancing' judge Alesha Dixon are to join Amanda Holden and a returning Simon Cowell, as ITV aims to reverse the ratings decline for 'Britain's Got Talent'. | | |  | | | | | Major retailers have launched a blitz of January promotions to lure customers into stores and turn around plunging consumer confidence. | | |  | | | | | Google is rolling out a major revamp of its search homepage, in a bid to simplify the page and improve user experience. | | | | | Opinion | |  | | | | | Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI. | | |  | | | | | For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business. | | |  | | | | | Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica. | | | | | Intelligence | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
Blogs
