Wednesday, 1 February 2012

Digital AM - Yahoo, TripAdvisor, Etihad, Alex Hole, Heineken

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Digital AM
Latest news
Yahoo launches search tool for iPhone and Android apps
Yahoo launches search tool for iPhone and Android apps
by Sarah Shearman
01 February 2012, 11:38AM
Yahoo has launched an app search engine, which enables UK smartphone users to find and download apps for both iPhone and Android devices.
TripAdvisor's 'reviews you can trust' claims barred by ASA
TripAdvisor's 'reviews you can trust' claims barred by ASA
by Loulla-Mae Eleftheriou-Smith
01 February 2012, 12:01AM
The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted".
MediaCom and LBi win Etihad's global media accounts
MediaCom and LBi win Etihad's global media accounts
by Iain Akerman
01 February 2012, 11:00AM
WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing.
News International's Alex Hole resurfaces at Amazon
News International's Alex Hole resurfaces at Amazon
by John Reynolds
01 February 2012, 11:30AM
Amazon has appointed former News International digital executive Alex Hole as advertising sales director.
Heineken unveils Valentine's Day Facebook app
Heineken unveils Valentine's Day Facebook app
by Gemma Charles
01 February 2012, 10:30AM
Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.
Sofa retailer to push 'test drive' app
Sofa retailer to push 'test drive' app
by Matthew Chapman
01 February 2012, 12:01AM
Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets users "test drive" sofas in their own homes.
Murdoch takes to Twitter to rubbish Sun on Sunday story
Murdoch takes to Twitter to rubbish Sun on Sunday story
by John Reynolds
01 February 2012, 09:34AM
Rupert Murdoch has taken to social network Twitter to deny a report relating to his company, which claimed the launch of a new Sunday tabloid had been put on hold because of the arrest of four Sun journalists.
Tablets for kids help Leapfrog rule toy fair
Tablets for kids help Leapfrog rule toy fair
by Ben Hall
01 February 2012, 08:57AM
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
Guardian's chief rules out 'closing in and having a paywall'
Guardian's chief rules out 'closing in and having a paywall'
by Arif Durrani
01 February 2012, 08:30AM
Andrew Miller, chief executive of the Guardian Media Group, has ruled out erecting a paywall as he tries to stem £40 million in annual losses with an ongoing restructure and redundancy programme, although he admitted "things may change".
Publicis Groupe acquires Middle East digital agency
Publicis Groupe acquires Middle East digital agency
by Daniel Farey-Jones
01 February 2012, 10:32AM
Publicis Groupe has acquired Flip Media, a digital agency network in the Middle East, for an undisclosed sum, to fold into Leo Burnett.
Also in the news
Starwood Hotels adds customer reviews to Facebook
by Sarah Shearman, 31 January 2012, 02:35PM
Dixons loses chief executive to Apple
by Matthew Chapman, 31 January 2012, 11:25AM
Mindshare appoints Adams to bolster digital offering
by John Reynolds, 31 January 2012, 10:07AM
Sky to launch pay-as-you-go content for non-subscribers
by Loulla-Mae Eleftheriou-Smith, 31 January 2012, 10:21AM
Yahoo aims for stability with high-level reshuffle
by Sarah Shearman, 31 January 2012, 08:30AM
From the blogs
Online Marketing: The Great Inbound Shift
John Hornell
01 February 2012, 11:41AM
Rate your plate
Greg Taylor
01 February 2012, 11:27AM
Brazil now second biggest country on Twitter, UK fourth
@gordonmacmillan
01 February 2012, 11:12AM
Saying Tata to old attitudes
ianmillner
01 February 2012, 10:24AM
Murdoch denies Sun on Sunday launch is on hold
@gordonmacmillan
01 February 2012, 10:04AM
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Breaking news from Brand Republic - L'Oreal, TripAdvisor, Rupert Murdoch, Guardian Media Group, Leapfrog

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Latest news
L'Oréal anti-wrinkle cream ad thwarted by MP
L'Oréal anti-wrinkle cream ad thwarted by MP
by Loulla-Mae Eleftheriou-Smith
01 February 2012, 12:01AM
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP.
TripAdvisor's 'reviews you can trust' claims barred by ASA
TripAdvisor's 'reviews you can trust' claims barred by ASA
by Loulla-Mae Eleftheriou-Smith
01 February 2012, 12:01AM
The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted".
Time Out's marketing director Booth exits for The Hut Group
Time Out's marketing director Booth exits for The Hut Group
by Arif Durrani
01 February 2012, 08:30AM
Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew Booth to online retailer The Hut Group.
Murdoch takes to Twitter to rubbish Sun on Sunday story
Murdoch takes to Twitter to rubbish Sun on Sunday story
by John Reynolds
01 February 2012, 09:34AM
Rupert Murdoch has taken to social network Twitter to deny a report relating to his company, which claimed the launch of a new Sunday tabloid had been put on hold because of the arrest of four Sun journalists.
Guardian's chief rules out 'closing in and having a paywall'
Guardian's chief rules out 'closing in and having a paywall'
by Arif Durrani
01 February 2012, 08:30AM
Andrew Miller, chief executive of the Guardian Media Group, has ruled out erecting a paywall as he tries to stem £40 million in annual losses with an ongoing restructure and redundancy programme, although admitted "things may change".
Tablets for kids help Leapfrog rule toy fair
Tablets for kids help Leapfrog rule toy fair
by Ben Hall
01 February 2012, 08:57AM
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
Argos looks to US for new managing director
Argos looks to US for new managing director
by Loulla-Mae Eleftheriou-Smith
01 February 2012, 09:15AM
Argos, the Home Retail Group-owned high-street business, has appointed US retail executive John Walden as managing director, effective this month.
Sofa retailer to push 'test drive' app
Sofa retailer to push 'test drive' app
by Matthew Chapman
01 February 2012, 12:01AM
Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets users "test drive" sofas in their own homes.
Intelligence
Sector Insight: Dark spirits
Sector Insight: Dark spirits
by Jane Bainbridge
01 February 2012, 12:00AM
Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.
Adwatch (Feb 1) - Top 20 recall: First Choice
Adwatch (Feb 1) - Top 20 recall: First Choice
by Margaret Johnson, group chief executive, Leagus Delaney
01 February 2012, 12:00AM
Ads fall short of making a compelling case for booking a holiday through an agent.
Brands eye a share of booming digital health sector
Brands eye a share of booming digital health sector
by Sarah Shearman
30 January 2012, 09:00AM
Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.
The great brand engagement myth
The great brand engagement myth
by Alan Mitchell
30 January 2012, 09:00AM
Engagement is one of the most over-used and misunderstood marketing metrics, writes Alan Mitchell.
Opinion
Think BR: The mobile shopping experience
Think BR: The mobile shopping experience
by Gary Cole
27 January 2012, 08:30AM
Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media.
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
Jeremy Lee: It's time 'Charmless' Ed shows his true mettle at Channel 4
by Jeremy Lee
26 January 2012, 08:00AM
Compared with Ben Allen, his opposite number at ITV, the incoming head of trading at Channel 4, Ed Chalmers, has been let off rather lightly on the nickname front.
Russell Davies: Why agencies may be longing for the death of Hollywood
Russell Davies: Why agencies may be longing for the death of Hollywood
by Russell Davies
26 January 2012, 08:00AM
You probably noticed the Wikipedia blackout last week. It, and many other sites, went dark in protest against the SOPA/PIPA legislation being discussed in Washington.
Also in the news
Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
by Mark Banham, 31 January 2012, 02:05PM
Starwood Hotels adds customer reviews to Facebook
by Sarah Shearman, 31 January 2012, 02:35PM
Honda courts grown-up Ferris Bueller fans
by Daniel Farey-Jones, 31 January 2012, 12:30PM
Absolute Radio updates Faces For Radio campaign
by Maisie McCabe, 31 January 2012, 11:53AM
Dixons loses chief executive to Apple
by Matthew Chapman, 31 January 2012, 11:25AM
From the blogs
The Lowdown from LinkedIn
Peter Wood
01 February 2012, 9:18AM
Celebrity or brand? As H&M falters what is the online buzz saying? [infographic]
Polly Becker
01 February 2012, 9:06AM
Dont make your hobby your job
Hugh Salmon
01 February 2012, 8:27AM
Big Data - big problem or big deal?
Nick Fuller
31 January 2012, 4:05PM
2012 is going to be the Twitter election
@gordonmacmillan
31 January 2012, 3:33PM
Latest jobs
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Salary up to.£52k dep on exp
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Recruiter GoodEgg Digital
Salary £40-50k plus Bonus
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