Thursday, 1 March 2012

Digital AM - HP, Mercedes, Aviva, Facebook, Getty

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part of Brand Republic
Digital AM
Latest news
HP kicks off global digital agency talks
HP kicks off global digital agency talks
by Sarah Shearman
01 March 2012, 08:00AM
HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster.
Mercedes seeks social media shop
Mercedes seeks social media shop
by Anne Cassidy
01 March 2012, 10:50AM
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.
Aviva plots digital roster overhaul
Aviva plots digital roster overhaul
by Sara Kimberley
01 March 2012, 08:00AM
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.
Facebook rolls out mobile ads and premium formats
Facebook rolls out mobile ads and premium formats
by Sarah Shearman
01 March 2012, 09:56AM
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, to drive up ad revenue ahead of its blockbuster IPO.
Getty picks R/GA as agency of record
Getty picks R/GA as agency of record
by Anne Cassidy
01 March 2012, 11:10AM
Getty Images has appointed R/GA London as its global brand and digital agency of record.
Ikea apologises for service failure on Apple devices
Ikea apologises for service failure on Apple devices
by Matthew Chapman
01 March 2012, 11:02AM
Ikea has been forced to issue an apology to irate customers after orders made using Apple devices failed to process without any notification.
AIS lands digital business for Vita
AIS lands digital business for Vita
by Sara Kimberley
01 March 2012, 10:55AM
Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account for its PlayStation Vita console.
MTV makes UK wait for social TV app
MTV makes UK wait for social TV app
by Ed Owen
01 March 2012, 10:40AM
MTV's social TV app, Under The Thumb, still has no UK launch date due to internal bureaucracy at parent group Viacom.
Labrinth fronts Sennheiser Masters of Sound campaign
Labrinth fronts Sennheiser Masters of Sound campaign
by Ed Owen
01 March 2012, 09:18AM
Hi-fi brand Sennheiser will begin a three-month Facebook campaign with artist and Tinie Tempah producer Labrinth, to create the perfect "sound test track" for Sennheiser headphones.
Also in the news
Iris launches Urgent Genius Weekender II
by Ed Owen, 01 March 2012, 11:51AM
Facebook to broadcast more live FA Cup matches next season
by John Reynolds, 01 March 2012, 08:00AM
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
by Sarah Shearman, 29 February 2012, 02:23PM
Twinings to build on Gets You Back To You campaign
by Ed Owen, 29 February 2012, 12:41PM
Apple invitation sparks speculation of iPad 3 reveal on 7 March
by Ed Owen, 29 February 2012, 12:00PM
European regulators urge Google to delay privacy policy over legal doubts
by Sarah Shearman, 29 February 2012, 11:48AM
From the blogs
Honest by design
Greg Taylor
01 March 2012, 11:28AM
Adam Crozier's Great Leap Forward
Jeremy Lee
29 February 2012, 10:45AM
Serenade
Greg Taylor
29 February 2012, 10:29AM
Give mobile some of your TV budget
Christian Schmalzl
29 February 2012, 9:39AM
K-POP leaders Girls Generation are coming to rule the world
Chris J Reed
29 February 2012, 1:12AM
Latest jobs
Digital Communications Officer
Recruiter Morley College
Salary £24,862 - £27,016 (incl. LWA) per annum
Location Central London
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Recruiter Digital Gurus
Salary £35 - £48 per annum + Benefits
Location London
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Salary £65K - £70K+ Excellent Benefits
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Breaking news from Brand Republic - WPP, McGarryBowen, HP, Jim Hytner, Havas

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part of Brand Republic
Brand Republic daily news bulletin
Latest news
WPP breaks records with billion pound profit
WPP breaks records with billion pound profit
by Daniel Farey-Jones
01 March 2012, 08:40AM
WPP's annual pre-tax profits have grown 18.5% to a record £1.01bn while revenues climbed 7.4% to a record £10.02bn.
McGarryBowen gears up for UK launch
McGarryBowen gears up for UK launch
by Campaign staff
01 March 2012, 08:00AM
The US hotshop McGarry-Bowen is preparing to launch in the UK through a merger with its sister agency Dentsu London, and has briefed headhunters for a number of senior hirings.
HP kicks off global digital agency talks
HP kicks off global digital agency talks
by Sarah Shearman
01 March 2012, 08:00AM
HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster.
Jim Hytner takes global helm at Initiative
Jim Hytner takes global helm at Initiative
by Katherine Levy
01 March 2012, 08:00AM
Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive.
Havas profits climb 9% to £100m
Havas profits climb 9% to £100m
by Daniel Farey-Jones
01 March 2012, 09:20AM
Havas, the French group behind Euro RSCG and MPG, has unveiled a 9% rise in net income to €120m (£100m) for 2011.
Facebook rolls out mobile ads and new formats
Facebook rolls out mobile ads and new formats
by Sarah Shearman
01 March 2012, 09:56AM
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, in a move to drive up ad revenue ahead of its blockbuster IPO.
Barclaycard secures sponsorship of NEC venues
Barclaycard secures sponsorship of NEC venues
by Alex Brownsell
01 March 2012, 08:00AM
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal which secures the naming rights for the National Indoor Arena (NIA).
Aviva plots digital roster overhaul
Aviva plots digital roster overhaul
by Sara Kimberley
01 March 2012, 08:00AM
Aviva has called a review of its digital agency arrangements as it looks to consolidate its roster.
Facebook to broadcast more live FA Cup matches next season
Facebook to broadcast more live FA Cup matches next season
by John Reynolds
01 March 2012, 08:00AM
Facebook is to increase the number of live FA Cup matches it streams during next year's competition, following the success of the first-ever streaming of a match this year.
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Opinion
Russell Davies: Tech developments that no-one foresaw are most intriguing
Russell Davies: Tech developments that no-one foresaw are most intriguing
by Russell Davies, russell@russelldavies.com
01 March 2012, 08:00AM
The most joyous aspects of emerging technologies are those that no-one predicts - or those that live at the margins of the emerging networks.
Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
Katherine Levy: It's time to clear up this Xaxis data conspiracy theory
by Katherine Levy, katherine.levy@haymarket.com
01 March 2012, 08:00AM
It is understandable that some observers in the advertising industry choose to celebrate when a media independent claims a chunk of business against the marketing behemoth WPP.
Intelligence
How adland is turning campaigns into content
How adland is turning campaigns into content
by
01 March 2012, 08:00AM
Agencies are calling on publishers to help deliver more than just great ads to clients. James Brown describes one such tie-up.
Is product placement a hit?
Is product placement a hit?
by
01 March 2012, 08:00AM
Are brands making the most of the new TV freedoms, Alasdair Reid asks.
Also in the news
BBH and Ogilvy vie for Barclays ad brief
by Anne Cassidy, 01 March 2012, 08:00AM
James Murdoch steps down from News International to focus on TV
by Maisie McCabe, 29 February 2012, 02:21PM
Tesco launches virtual 3D fitting room
by Ed Owen, 29 February 2012, 10:15AM
Ryanair boss O'Leary hits back at ASA 'idiots'
by Loulla-Mae Eleftheriou-Smith, 29 February 2012, 08:22AM
ASA bans 'Sofa King Low' slogan
by Ed Owen, 29 February 2012, 10:30AM
Latest Blog Entries
"I am not young enough to know everything" Oscar Wilde
Louise Brice, 29 February 2012
Living la vida luxury
Liz Ross Martyn, 29 February 2012
Adam Crozier's Great Leap Forward
Jeremy Lee, 29 February 2012
Serenade
Greg Taylor, 29 February 2012
Give mobile some of your TV budget
Christian Schmalzl, 29 February 2012
K-POP leaders Girls Generation are coming to rule the world
Chris J Reed, 29 February 2012
More Blogs
Latest jobs
Head of Agency Marketing
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Salary £55,000-£65,000 + benefits
Location SE1 8NL
Freelance integrated Account Manager - leading London agency
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Salary Good daily rates
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Salary £Neg + Benefits
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Salary £90-100K
Location London/Barcelona
Business Director - Digital Agency
Recruiter The Blueprint
Salary £75000 - £85000 per annum + bonus + package
Location London
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