Monday, 3 December 2012

Media AM - Zenith expects TV ad market to fall in 2013, MEC Manchester lands Webuyanycar.com media, News Int, Absolute Radio, Daily Mail, Freeview

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Media AM Bulletin
 
 
 
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UK adspend: ZenithOptimedia expects TV market to contract next year
Zenith expects TV ad market to fall in 2013
Daniel Farey-Jones, 03 December 2012

ZenithOptimedia has again cut its forecast for UK adspend growth and expects...

  
Webuyanycar: appoints MEC
MEC lands £5m Webuyanycar.com media account
Nick Batten, 03 December 2012

MEC Manchester has won the UK TV media planning and buying of...

  
Tom Mockridge: resigns as chief executive of News International
News Int chief Tom Mockridge resigns
Sarah Shearman, 03 December 2012

Tom Mockridge, chief executive of News International, is leaving his role at...

  
Christian O' Connell: to host Post Office Christmas promo on his breakfast show
Post Office and Absolute Radio reunite loved ones for Christmas
Maisie McCabe, 03 December 2012

The Post Office is giving away the chance to meet up with...

  
Daily Mail group launches fashion sharing website
Daily Mail group launches fashion sharing website
Daniel Farey-Jones, 03 December 2012

The group behind the Daily Mail has launched a website and mobile...

  
Freeview+: latest TV ad breaks during Made in Chelsea
Freeview+ breaks contextual TV ads
Daniel Farey-Jones, 03 December 2012

Freeview is to debut its new spot during tonight's 'Made in Chelsea'...

  
*   Also in the News
*
How the media responded to Lord Justice Leveson's report
Arif Durrani and Daniel Farey-Jones, 30 November 2012
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
Sarah Shearman, 29 November 2012
Sky ads to launch Vauxhall digital outdoor site
Nick Batten, 30 November 2012
Facebook and Zynga loosen ties
Sarah Shearman, 30 November 2012
Lebedev seeks investor for Independent titles
John Reynolds, 29 November 2012
 
 
Blogs
Platforms are in fashion, but for how long?
John Carroll

I found myself the other night with feet up on the sofa watching Holby City on the television (wife's...

ZenithOptimedia on the hunt for a new chief executive
Arif Durrani

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more...

As Big Data gains weight, can it be trusted without market research insights?
Claire Emes

This blog is written by Claire Emes and Gabriela Mancero , Ipsos MORI It seems like a long time...

Do the same thing as last year ? Flux that.
Sue Unerman

Generation X, Generation Y, the Millennials, Gen YNot . All useful and descriptive phrases. ( If everyone in the...

Radio turns 90 but are young people tuning in or dropping out?
John Carroll

The first thing to note is that young people do listen to the radio and always have done; they are...

Friendly ITV aims for the heart of popular culture in 2013
Arif Durrani

Billed as "the biggest night of the year in the commercial calendar", more than 600 agency leaders and advertisers packed...

My take on Lord Sugar̢۪s latest rant
James Thornton

I read with great interest Lord Sugar's latest rant in Campaign last week. Not just because it's the infamous...

A year in ad:tech
Rhys McLachlan

When I started at Videology, we were a small company. Sixteen people crammed into a shared office on Charlotte St....

 
 
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International Digital Sales Manager - Video 75k Basic, PFJ

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Senior Field Sales Executive, film & TV portfolio, PFJ

£28000.00 - £35000.00 per annum + Comms, London

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© Haymarket 1957 - 2012 All rights reserved

Digital AM - Amazon, Daily Mail, MEC, Campaign Viral Chart, ZenithOptimedia

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part of Brand Republic
Digital AM
Latest news
Amazon launches 'premium' fashion store
Amazon launches 'premium' fashion store
by Matthew Chapman
03 December 2012, 11:17AM
Amazon has launched a new women's fashion section on its UK website called Premium Store, offering a selection of clothing brands.
Daily Mail group launches fashion sharing website
Daily Mail group launches fashion sharing website
by Daniel Farey-Jones
03 December 2012, 11:25AM
The group behind the Daily Mail has launched a website and mobile app called Today I'm Wearing, which is aimed at trend-conscious women aged 18-35.
MEC lands £5m Webuyanycar.com media account
MEC lands £5m Webuyanycar.com media account
by Nick Batten
03 December 2012, 11:22AM
MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
Campaign Viral Chart: Bieber does viral double
Campaign Viral Chart: Bieber does viral double
by Ben Hall
30 November 2012, 09:50AM
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.
Zenith expects TV ad market to fall in 2013
Zenith expects TV ad market to fall in 2013
by Daniel Farey-Jones
03 December 2012, 09:45AM
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year.
Last week's key stories in advertising, marketing, media and PR
Last week's key stories in advertising, marketing, media and PR
by Matthew Chapman
03 December 2012, 10:12AM
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
Sky ads to launch Vauxhall digital outdoor site
Sky ads to launch Vauxhall digital outdoor site
by Nick Batten
30 November 2012, 11:48AM
Outdoor Plus is set to launch a digital site on Vauxhall Cross Island, with the first advertiser to book space on the site confirmed as Sky.
Promotion: Harness 2012's Key Trends To Seize Opportunities In 2013

Marketing heads of Nokia, Dog's Trust and Hotels.com reveal what we should take from 2012 to drive digital growth in 2013. Secure your place and listen live on 5th December.
Also in the news
Sky ads to launch Vauxhall digital outdoor site
by Nick Batten, 30 November 2012, 11:48AM
Facebook and Zynga loosen ties
by Sarah Shearman, 30 November 2012, 10:10AM
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
by Sarah Shearman, 29 November 2012, 02:34PM
Latest Blog Entries
Leveson proves editors are the most forgetful of people [Funny videos]
@gordonmacmillan, 03 December 2012
Let's get it on
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Andy Nairn, 03 December 2012
Taking your message to the street
Ardi Kolah, 02 December 2012
Latin America Loves Social Media
Margaret Rose Grigsby, Worldwide Partners Inc, 01 December 2012
Tis the season to be flu-ey
Jonathan Weeks, 30 November 2012
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BR Insight
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
There has been so much content and so many events produced over the last...
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
As the dust settles on a volatile year for digital marketing, with new c...
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
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In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
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Using portfolio optimization to achieve optimal performance of a search ...
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© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders

Breaking news from Brand Republic - Starbucks, ZenithOptimedia, Tom Mockridge, Desperados, Post Office

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part of Brand Republic
Brand Republic daily news bulletin
Latest news
Starbucks bows to pressure over UK tax
Starbucks bows to pressure over UK tax
by Sarah Shearman
03 December 2012, 09:28AM
Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash, saying it understands "we need to do more to maintain and further build public trust".
Zenith expects TV ad market to fall in 2013
Zenith expects TV ad market to fall in 2013
by Daniel Farey-Jones
03 December 2012, 09:45AM
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year.
News Int chief Tom Mockridge resigns
News Int chief Tom Mockridge resigns
by Sarah Shearman
03 December 2012, 09:25AM
Tom Mockridge, chief executive of News International, is leaving his role at the end of this month.
Desperados crowdsources dance music live on Facebook
Desperados crowdsources dance music live on Facebook
by Sarah Shearman
30 November 2012, 01:44PM
Desperados has collaborated with German techno-house duo Format: B to create a crowdsourced dance music track, which went live on Facebook yesterday evening.
Last week's key stories in advertising, marketing, media and PR
Last week's key stories in advertising, marketing, media and PR
by Matthew Chapman
03 December 2012, 10:12AM
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week and The Wall.
Post Office and Absolute Radio reunite loved ones for Christmas
Post Office and Absolute Radio reunite loved ones for Christmas
by Maisie McCabe
03 December 2012, 08:53AM
The Post Office is giving away the chance to meet up with loved ones or family members in time to spend Christmas together, on Absolute Radio's Christian O' Connell Breakfast Show all next week.
MediaCom wins more McCain territories after pitch
MediaCom wins more McCain territories after pitch
by Nick Batten
30 November 2012, 01:20PM
MediaCom has extended its relationship with McCain to include six more European markets after a competitive pitch.
Figtree deal expands US brand consultancy Prophet
Figtree deal expands US brand consultancy Prophet
by Daniel Farey-Jones
03 December 2012, 08:30AM
Independent US branding consultancy Prophet has bulked up in London and Hong Kong by buying Figtree in the biggest acquisition in its 20-year history.
Campaign Viral Chart: Bieber does viral double
Campaign Viral Chart: Bieber does viral double
by Ben Hall
30 November 2012, 09:50AM
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.
Promotion:SEO: Exploring The Opportunities For Global Growth In 2013

Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat!
Opinion
Think BR: Truth, lies and caveats
Think BR: Truth, lies and caveats
by Adele Meer
03 December 2012, 08:00AM
Caveats get a bad press, forever branded as the sneaky legal loophole for exaggerated advertising claims, writes Adele Meer, planner, AIS London.
Think BR: Why is brand journalism important?
Think BR: Why is brand journalism important?
by Patrick Barrett
30 November 2012, 08:30AM
Brands are beginning to realise the influence they can wield by fusing marketing and journalism, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week.
Intelligence
Tech: How brands could learn from the Vikings
Tech: How brands could learn from the Vikings
by John V Willshire
30 November 2012, 08:00AM
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
The Influencers: Steve Radcliffe
The Influencers: Steve Radcliffe
by Noelle McElhatton
30 November 2012, 08:00AM
Great marketers stand out because of their "energies", says the leadership tutor.
Also in the news
How the media responded to Lord Justice Leveson's report
by Arif Durrani and Daniel Farey-Jones, 30 November 2012, 09:30AM
PRWeek news editor Matt Cartmell to join PRCA
by Hannah Crown, 30 November 2012, 09:20AM
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
by Sarah Shearman, 29 November 2012, 02:34PM
Latest Blog Entries
How to make a 'hard-working' idea
Andy Nairn, 03 December 2012
Taking your message to the street
Ardi Kolah, 02 December 2012
Latin America Loves Social Media
Margaret Rose Grigsby, Worldwide Partners Inc, 01 December 2012
Tis the season to be flu-ey
Jonathan Weeks, 30 November 2012
Windows 8 - my cover
Greg Taylor, 30 November 2012
As clear as mud?
Rachel Brushfield, 30 November 2012
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BR Insight
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
There has been so much content and so many events produced over the last...
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
As the dust settles on a volatile year for digital marketing, with new c...
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
The majority of purchases start online today and it’s a given fact...
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
Using portfolio optimization to achieve optimal performance of a search ...


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© Haymarket 1957 - 2010 All rights reserved
Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK
News Jobs Blogs & Forums Tenders