Wednesday, 2 January 2013

Media AM - ITV secures This Morning sofa placement from DFS, The Guardian and Daily Mirror, Absolute Radio, YouView, ESPN

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Media AM Bulletin
 
 
 
*   Latest News
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This Morning: Holly Willoughby and Phillip Schofield co-host the ITV show
ITV secures This Morning sofa product placement from DFS
Daniel Farey-Jones, 02 January 2013

ITV has agreed the third product-placement deal for daytime show 'This Morning',...

  
Price rise: The Guardian and Daily Mirror announce cover price increases
The Guardian and Daily Mirror increase cover prices
John Reynolds, 02 January 2013

The Guardian is upping its cover price by 20p to £1.40, while...

  
Green Flag: sponsors Absolute Radio's traffic and travel bulletins
Absolute Radio signs Green Flag as traffic and travel sponsor
Matthew Chapman, 02 January 2013

Absolute Radio has signed up breakdown service Green Flag as the first...

  
YouView: Samantha Bond stars in BT ad for its catch-up TV service
BT plugs YouView with new ad character
Daniel Farey-Jones, 02 January 2013

BT is mounting the first TV push for its catch-up TV service...

  
FA Cup: ESPN promotes its coverage with multimedia campaign
ESPN promotes the Cup Of Dreams as it enters the third round
Maisie McCabe, 26 December 2012

ESPN is promoting its coverage of the 2012/13 FA Cup through a...

  
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Radio sponsorship and promotions rise 8% in 2012
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Dennis achieves first £1m month from digital ad sales
Arif Durrani, 20 December 2012
Jargon PR called in to help launch Top Gear magazine app
John Owens, 21 December 2012
 
 
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Breaking news from Brand Republic - ITV/DFS, BT, Absolute Radio, Aviva, ESPN, EE

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Latest news
ITV secures This Morning sofa product placement from DFS
ITV secures This Morning sofa product placement from DFS
by Daniel Farey-Jones
02 January 2013, 10:30AM
ITV has agreed the third product-placement deal for daytime show 'This Morning', with DFS providing sofas for the set for a year from today.
BT plugs YouView with new ad character
BT plugs YouView with new ad character
by Daniel Farey-Jones
02 January 2013, 09:30AM
BT is mounting the first TV push for its catch-up TV service YouView with a new ad introducing the mother of one of its flatmate characters.
Absolute Radio signs Green Flag as traffic and travel sponsor
Absolute Radio signs Green Flag as traffic and travel sponsor
by Matthew Chapman
02 January 2013, 09:38AM
Absolute Radio has signed up breakdown service Green Flag as the first sponsor of its traffic and travel bulletins in a six-figure deal.
Aviva rolls out new global brand strategy
Aviva rolls out new global brand strategy
by Alex Brownsell
27 December 2012, 12:00AM
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
ESPN promotes the Cup Of Dreams as it enters the third round
ESPN promotes the Cup Of Dreams as it enters the third round
by Maisie McCabe
26 December 2012, 12:01AM
ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans.
Mobile operator EE revamps agency roster
Mobile operator EE revamps agency roster
by Alec Mattinson
21 December 2012, 03:33PM
EE has reviewed its UK agency support, extending the work of Nelson Bostock and ending its relationship with GolinHarris.
Opinion
Think BR: Businesses find new purpose
Think BR: Businesses find new purpose
by Amanda Powell-Smith
02 January 2013, 08:30AM
There are four critical elements when developing progressive corporate responsibility strategies, writes Amanda Powell-Smith, director, Forster Communications.
Think BR: How to score with the fans
Think BR: How to score with the fans
by Edgar Kuipers
19 December 2012, 08:30AM
Sports sponsorship should be about storytelling and experiential, writes Edgar Kuipers, client services director, Havas Worldwide Amsterdam.
Intelligence
Marketers at risk of turning consumers into brand blockers
Marketers at risk of turning consumers into brand blockers
by Kieran Kilmartin
24 December 2012, 08:30AM
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
The new power of television
The new power of television
by Sarah Ivey
17 December 2012, 08:30AM
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative.
Also in the news
Radio sponsorship and promotions rise 8% in 2012
by Arif Durrani, 21 December 2012, 11:33AM
WPP's Kantar acquires US insights specialist AdGooroo
by Arif Durrani, 21 December 2012, 10:55AM
RKCR/Y&R seeks replacement for departing Toby Talbot
by Matthew Chapman, 21 December 2012, 10:05AM
Publicis Groupe acquires Rokkan Media in the US
by Arif Durrani, 21 December 2012, 09:48AM
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