Breaking news from Brand Republic - Green Flag, Falklands, WPP, MoneySupermarket, Esprit, Nestle/Cadbury, Dreams/Celebrity Big Brother

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Green Flag relaunches with 'no matter what' service pledge by Alex Brownsell 03 January 2013, 10:15AM Green Flag, the Direct Line Group-owned breakdown company, is re-launching with a new marketing strategy to emphasise its commitment to "fast, reliable and expert" customer service. Argentina takes out newspaper ad appeal to Cameron on Falkland Islands by Maisie McCabe 03 January 2013, 10:10AM Cristina Fernandez de Kirchner, the president of Argentina, has taken out a strongly worded ad in national newspapers that says the UK is a "colonial power" for its continued ownership of the Falkland Islands. WPP invests $70m in minority stake in Globant by Daniel Farey-Jones 03 January 2013, 10:18AM WPP has acquired 20% of Globant, an international technology services provider headquartered in Buenos Aires, for approximately $70m (£43m). MoneySupermarket takes on rivals with space shuttle ad by Alex Brownsell 03 January 2013, 09:30AM MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition. Esprit appoints Exposure as UK agency of record by PRWeek reporters 03 January 2013, 09:54AM Fashion brand Esprit has appointed Exposure to handle its UK press and publicity. Nestlé wins tit-for-tat trademark battle with Cadbury by John Reynolds 02 January 2013, 01:15PM Nestlé has won the latest tit-for-tat trademark battle with rival Cadbury, after regulators overturned their original decision to allow rivals to make KitKat-shaped products. Dreams to sponsor Celebrity Big Brother by Daniel Farey-Jones 02 January 2013, 12:32PM Channel 5 has signed up bed retailer Dreams to sponsor the new series of 'Celebrity Big Brother', which starts tomorrow (3 January). Petplan relaunches with biggest ad investment to date by Matthew Chapman 02 January 2013, 01:35PM Petplan is relaunching its brand with the biggest ad campaign in its 36-year history, featuring a TV spot that will introduce a new visual identity. Inventive Strategies To Win Over The Student Market In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.   Opinion Think BR: Simplicity isn't a trend, it's a necessity by Philip Davies 03 January 2013, 08:30AM Consumers continue to say that they're willing to pay a premium for simplified experiences, writes Philip Davies, president EMEA, Siegel+Gale. Think BR: New Year's revolution by Jane Asscher 03 January 2013, 08:30AM What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing partner and chairman, 23red. Intelligence Marketers at risk of turning consumers into brand blockers by Kieran Kilmartin 24 December 2012, 08:30AM New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software. The new power of television by Sarah Ivey 17 December 2012, 08:30AM Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning, worldwide, Initiative. Also in the news Gocompare hires Stephen Hawking to save nation from Gio Compario by Matthew Chapman, 02 January 2013, 11:28AM PRCA defends corporate backing of All Party Parliamentary Groups by John Owens, 02 January 2013, 11:08AM The Guardian and Daily Mirror increase cover prices by John Reynolds, 02 January 2013, 11:06AM Latest Blog Entries Give better Greg Taylor, 03 January 2013 How to get lucky in '13 Andy Nairn, 02 January 2013 Digital nonsense Greg Taylor, 02 January 2013 What next for your career in 2013? Rachel Brushfield, 01 January 2013 Kindness Hugh Salmon, 28 December 2012 One Pound Fish Ian Moore, 24 December 2012 Latest jobs Online Campaign Account Manager Recruiter Amazon Salary £competitive + stock options + benefits Location Slough Online Agency Sales Manager Recruiter Digital Gurus Salary £3700 - £35000 per annum + 20k OTE Location City of London Retail Customer Insight Manager Recruiter Tarsh Lazare Marketing Recruitment Salary £45,000 - £48,000 Location Buckinghamshire - Flexible to work from home/agency 1-2 days per week Online Content Editor Recruiter Amazon Salary £competitive + stock options + benefits Location Slough Head of SEO Recruiter GoodEgg Digital Salary Circa £45k + Bonus and Benefits Location Greater London, Woking Senior Account Manager Recruiter Purple Consultancy Salary £40000 - £52000 per annum Location London BR Insight Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... Inventive Strategies to Win Over the Student Market (Webcast) With the average student spending over 3.7 hours a day online and a comb... Storytelling: Captivate Your Audience with Interactive Online Video (Webcast) At its very core, marketing is storytelling, resonating emotionally with... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Digital on Trial: Harness 2012â€â„¢s Key Trends to Seize Opportunities in 2013 (Expert Reports) The final instalment of our 3 part Digital On Trial campaign is a hard-h... MP3 Podcast: Transforming The Mobile User Experience (Expert Reports) Over the last year, the number of people visiting the British Red Cross ...   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders

The Wall > How to make social media insights more meaningful

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The Facebook cheat sheet [infographic] 02 January 2013, 11:09AM We already know you spend a lot of time on Facebook, even if that is increasingly on your smartphone, but when you’re using your Macbook or PC it’s handy to know how to get around Facebook faster. These keyboard tricks and Facebook shortcuts should help you do that and cut down on the time you spend on the site. Isn't it social influence we should consider when judging people who are offensive on social media? 02 January 2013, 10:44AM At both school and university we were taught not to trust everything found on Wikipedia. Up until recently, I assumed this lack of trust represented a general consensus amongst the population. It was recently reported that after referring to the site, Lord Leveson incorrectly identified a 25-year old American graduate as a founder of The Independent in his recent. Embarrassing as this undoubtedly was for the peer, he is simply the most recent in a string of high profile individuals who have been publicly humiliated after taking information gleaned from the internet, as fact. Social media has often taken the blame; ideas and remarks are exchanged, often much faster than can possibly be sensible so it can be difficult to distinguish between absolute truth and idle gossip. How to make social media insights more meaningful 02 January 2013, 10:09AM Two questions that marketers often ask are: Does my audience care about my brand? How can we make them care more? To answer these questions, brands and agencies heavily invest in market research. Online panels, focus groups, ethnographic studies, social listening are just a few of the most popular insights gathering tools. The end of print - the final issue of Newsweek #lastprintissue [Print is dead] 24 December 2012, 3:00PM Newsweek has revealed the image that will grace its final print cover, before it goes digital only in 2013, as its 80-year history in print comes to an end. It has chosen to go out with a vintage photo of its old New York headquarters. Fittingly the black and white photo is accompanied by a hashtag: “#lastprintissue”. The cover brings the past and the future together on one page. The final issue follows the announcement in October that Newsweek was to close as part of cost cutting and an acknowledgement that the age of the newsweekly is at an end. Revolutions in Facebook Reach 21 December 2012, 10:30AM Recently I took part in the Open Graph panel at the AllFacebook Conference, and found myself sitting next to Jon Morter, the guy that runs the Condescending Corporate Brand Page on Facebook. He also started the successful campaign to get Rage Against the Machine to UK No.1 at Christmas 2009 instead of the X Factor winner. So, yeah, he's a bit of a revolutionary hero. The rise of the 'big data'-driven CMO 21 December 2012, 9:30AM Marketing more than ever is a science. Not only has it had to evolve into that because tough times dictate that Chief Marketing Officers (CMOs) need to be able to justify their efforts in monetary terms, but the playing field has become an increasingly large and competitive one. As a result, the reliance on 'Big Data' has never been so important to all those involved. Careless social media posts put careers of young adults at risk [infographic] 21 December 2012, 9:00AM Over one in eight young adults aged between 18 and 25-years-old are posting online in anger about their boss or workplace and therefore putting their jobs at risk. This is one of the findings in research from AVG as part of its Digital Diaries series, called Digital Baggage. Is Foursquare finally growing up? What 2013 holds for the geo-location service 20 December 2012, 11:30AM I’ve been a keen Foursquare user pretty much since the start in 2009. Like many, the idea of gaining badges and mayorships became very addictive but the novelty soon wore off and led to many people questioning the real benefits of the service. There are only approximately 193,000 users in the U.K, significantly less, proportionately, than countries like the US which has over 10 million users. Having said all of that, Foursquare has had a busy 2012 and has shown some signs of 'growing up', not only as a service but as a company too. How Obama's team continues the digital momentum after the election 20 December 2012, 11:00AM Tim Berners Lee once said – "It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available". Well there aren't many people that are more powerful than the President of the United States of America...and as Obama settles into the first month of his second term, it's time to reflect on one of the most sophisticated, data-driven campaigns in political history and take a look at what his impressive team of digital and analytical experts are up to now. Are they keeping up the momentum? Instagram changes spark anger, as company has to clarify position 19 December 2012, 12:17PM Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder. BR Insight Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... Inventive Strategies to Win Over the Student Market (Webcast) With the average student spending over 3.7 hours a day online and a comb... Storytelling: Captivate Your Audience with Interactive Online Video (Webcast) At its very core, marketing is storytelling, resonating emotionally with... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Digital on Trial: Harness 2012â€?s Key Trends to Seize Opportunities in 2013 (Expert Reports) The final instalment of our 3 part Digital On Trial campaign is a hard-h... MP3 Podcast: Transforming The Mobile User Experience (Expert Reports) Over the last year, the number of people visiting the British Red Cross ... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders

Marketing Daily - Nestlé wins tit-for-tat trademark battle with Cadbury; plus Gocompare, Aviva, BT, and Nissan

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing January 2013   Latest News   Nestlé wins tit-for-tat trademark battle with Cadbury John Reynolds, 02 January 2013   Nestlé has won the latest tit-for-tat trademark battle with rival Cadbury, after...     Gocompare hires Stephen Hawking to save nation from Gio Compario Matthew Chapman, 02 January 2013   Gocompare.com is bringing out an ad that shows theoretical physicist Stephen Hawking...     Aviva rolls out new global brand strategy Alex Brownsell, 27 December 2012   Aviva is rolling out a new global marketing plan, which will see...     BT plugs YouView with new ad character Daniel Farey-Jones, 02 January 2013   BT is mounting the first TV push for its catch-up TV service...     Nissan terminates cycling sponsorship John Reynolds, 02 January 2013   Nissan has ended its co-title sponsorship of the RadioShack-Nissan-Trek cycling team.     Petplan relaunches with biggest ad investment to date Matthew Chapman, 02 January 2013   Petplan is relaunching its brand with the biggest ad campaign in its...       Also in the News   Absolute Radio signs Green Flag as traffic and travel sponsor Matthew Chapman, 02 January 2013   Dreams to sponsor Celebrity Big Brother Daniel Farey-Jones, 02 January 2013   ITV secures This Morning sofa product placement from DFS Daniel Farey-Jones, 02 January 2013       Blogs     Meaningful alcohol marketing isn’t just for Christmas Paul Frampton   POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...     Puppies and Purpose â€" The Positive Impact of Informal Learning Brand Learning   This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....     Starbucks is easy to boycott. But what about Spurs? Unofficial Partner   Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...     Is Brand Simplification Simply Wrong? Dave Roberts   "Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...     The battle of the Christmas 2012 ads Richard Fullerton   Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...             Whitepapers     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...     Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)   At its very core, marketing is storytelling, resonating emotionally with...     Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 3-part ca...     Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)   The final instalment of our 3 part Digital On Trial campaign is a hard-h...           Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Posts (Atom) Followers Blog Archive ▼  2026 (1) ▼  July (1) Learn more about our updated Terms of Service ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ►  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile