Media AM - Manning Gottlieb OMD, Facebook, Total Media, Amazon

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01st November 2013

Manning Gottlieb wins £2m Odeon media account Manning Gottlieb OMD has won the £2 million Odeon media planning and buying account after a four-way pitch.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.     British Lion eggs hands SEO account to Total Media The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account.     A sad reminder of what makes advertising great As has been mentioned before, the season of mellow fruitfulness is also the time when Campaign starts to look back on the year to date - the creative highlights, the people news, the new-business efforts and the other "big" news that went some way to defining what 2013 meant for the advertising and media industry.     Search begins for next female industry leaders The IPA and Campaign have teamed up for a second year to identify ten more female industry leaders of the future.     Amazon lifts the lid a little on secretive ad operation Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.     Are vested interests holding back progress? Research suggests media agencies and owners have been slow to adapt to the impact of technology, David Benady writes.     Is mobile now the 'first screen'? In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.     BT Sport credited with 'confident start' but line losses continue BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today.     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     The next generation of writing tools will free us from the tyranny of Word If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart.     Video growth prompts Facebook ad upgrade The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady.   Latest blogs   The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.

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Digital AM - British Lion eggs, YouTube, Campaign Viral Chart, National Geographic, Xbox

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news British Lion eggs hands SEO account to Total Media by Louise Ridley 01 November 2013, 11:11AM The British Egg Information Service (BEIS), the body responsible for marketing the British Lion safety symbol that appears on eggs, has appointed Total Media to run its SEO account. Is YouTube redefining fame? by Ben Hall and Georgina Brazier 01 November 2013, 08:52AM Campaign looks at whether YouTube has changed the nature of fame and celebrity, in the first part of a series of films about using online video as a marketing opportunity. Campaign Viral Chart: Crest and Oral-B turn Halloween candy into viral gold by Ben Hall 01 November 2013, 08:31AM Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday. Top 10 social brands: National Geographic's 125th anniversary celebrations help it to top spot by Staff 01 November 2013, 08:14AM Social media analyst Starcount looks at the world's most popular brands on social media in September. Viral review: Microsoft's big budget Xbox ad is an epic experience by Unruly 01 November 2013, 08:00AM Social video experts Unruly evaluate the latest viral campaign from Microsoft Xbox. BT Sport credited with 'confident start' but line losses continue by Arif Durrani 31 October 2013, 04:25PM BT has reported more than two million customers are directly subscribed to its TV service BT Sport three months after its launch, but hopes of halting line losses at the phone giant failed to materialise in its second quarter results today. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news What brand managers should know about engaging with fashion bloggers by Mark Haviland 31 October 2013, 11:46AM The key to blogger partnerships is carefully managed relationships, writes Mark Haviland, managing director at CPA network Rakuten Marketing. Wearable tech such as Google Glass 'too expensive' for target audience by Ben Bold 31 October 2013, 11:00AM Wearable technology such as Google Glass, Sony Smartwatch and Samsung Galaxy Gear is too pricey for the demographic it appeals to most, according to research from GfK. Facebook's mobile ads now generate half of all revenues by Arif Durrani 31 October 2013, 11:12AM Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago. From the blogs Total Eclipse: How marketers can learn from the New Statesman's #fail to stop its brand being eclipsed by a celebrity (Russell) Brand. Paul Frampton 01 November 2013, 10:10AM Excessive personalisation undermines marketing messages Philip Storey 01 November 2013, 9:52AM Four lessons brands can learn from UGC Christmas trends Chris Quigley 01 November 2013, 9:52AM Make Money from Marketing with 'Exploitable IPs' S Whalley 01 November 2013, 9:27AM How to survive the apocalypse Dan West 31 October 2013, 11:11AM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Lead Customer Proposition Manager - In Life - Loyalty Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Head of Base Marketing (In life) Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders

Breaking news from Brand Republic - Sony Bravia, Trading Places, Campaign Viral Chart, National Geographic, AkzoNobel

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Petals burst forth from volcano to promote Sony's 4K TVs by Ben Bold 01 November 2013, 09:00AM Sony Bravia is promoting its 4K TVs in an ad featuring millions of brightly-coloured petals erupting from a volcano in Costa Rica and flowing down the slopes into a local village. Trading Places: this week's people moves by Chris Harding 01 November 2013, 09:00AM Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR. Campaign Viral Chart: Crest and Oral-B turn Halloween candy into viral gold by Ben Hall 01 November 2013, 08:31AM Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday. Top 10 social brands: National Geographic's 125th anniversary celebrations help it to top spot by Staff 01 November 2013, 08:14AM Social media analyst Starcount looks at the world's most popular brands on social media in September. Brands must embrace the 'Team Me' generation, says study by Gemma Charles 01 November 2013, 09:41AM Consumers are shifting towards a 'Team Me' mindset, meaning brands must be seen to be "demonstrably" acting in their interests, according to new research. AkzoNobel boss Guy Williams to leave as staff relocate to Netherlands by Matthew Chapman 01 November 2013, 10:05AM Guy Williams, the boss of Dulux paint manufacturer AkzoNobel, is leaving the company amid a mass relocation of staff to the Netherlands. Also in the news Viral review: Microsoft's big budget Xbox ad is an epic experience by Unruly, 01 November 2013, 08:00AM Heineken renews Champions League sponsorship for further three years by Ben Bold, 31 October 2013, 04:00PM BT Sport credited with 'confident start' but line losses continue by Arif Durrani, 31 October 2013, 04:25PM Reindeer and lobster on the menu in Lidl's first Christmas TV ad by Ben Bold, 31 October 2013, 12:32PM Tattoo of your boss and photo of soil among enticing prizes in Tyrrells on-pack promotion by Ben Bold, 31 October 2013, 12:30PM Opinion The next generation of writing tools will free us from the tyranny of Word by Russell Davies 31 October 2013, 08:00AM If you fancy reading an eloquent, angry rant, look for a blog about Microsoft Word by the science-fiction writer Charles Stross. It is spitting, splenetic and smart. The stories behind the winners during this year's industry awards season by Arif Durrani 31 October 2013, 08:00AM One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging. From the blogs Excessive personalisation undermines marketing messages Philip Storey 01 November 2013, 9:52AM Four lessons brands can learn from UGC Christmas trends Chris Quigley 01 November 2013, 9:52AM Make Money from Marketing with 'Exploitable IPs' S Whalley 01 November 2013, 9:27AM More... A new dawn in Out-of-Home advertising by 31 October 2013, 09:55AM Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor. Private Hear: November 2013 by Staff 31 October 2013, 08:00AM Andre Laurentino and Neil Lancaster review radio ads from the month just gone. Applied Thinking 2013 by 30 October 2013, 10:05AM Welcome to 2013's Applied Thinking report. We call this strategy report Applied Thinking because it s precisely that. It s where some of the sharpest strategic minds in advertising apply their critical thinking to the very real imperatives currentl... Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London CRM Manager Recruiter GoodEgg Digital Salary Circa £55k pro rata Location Central London Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Search Executive and Search Manager Recruiter air recruitment Salary £20K-£28K dependent on experience, plus benefits. Location Central London PR Account Executive, B2B Tech, S.W London, £22k Recruiter Blue Skies Marketing Recruitment Salary £22000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders