Friday, 2 January 2015

The 2015 detox plan that marketers need to follow + Aldi, BHF and Airbnb

Marketing Daily

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Marketing Daily
Marketing Daily , 02nd January 2015
The 2015 detox plan that marketers need to follow
The 2015 detox plan that marketers need to follow
BHF marketer Betty McBride and Camelot's Dianne Thompson among those on New Years Honours list
BHF marketer Betty McBride and Camelot's Dianne Thompson among those on New Years Honours list
Think you know the middle class? Try again
Think you know the middle class? Try again
Bookmakers to run responsible gambling messages across TV ads
Bookmakers to run responsible gambling messages across TV ads
Aldi 'Swap and Save' campaign gets second ASA ad ban
Aldi 'Swap and Save' campaign gets second ASA ad ban
'Scary' Beagle Street ad escapes ban
'Scary' Beagle Street ad escapes ban
Government goes for 'Pavlovian disgust' with £2.4m anti-smoking campaign
Government goes for 'Pavlovian disgust' with £2.4m anti-smoking campaign
Uncommon Sense, Common Nonsense is the business book for business book haters
Uncommon Sense, Common Nonsense is the business book for business book haters
E-cigarettes were the fastest growing supermarket product of 2014
E-cigarettes were the fastest growing supermarket product of 2014
Airbnb creates 'pay if forward' social media campaign
Airbnb creates 'pay if forward' social media campaign
HSBC rolls out 'pink ladies' TV ad for launch of Advance bank account
HSBC rolls out 'pink ladies' TV ad for launch of Advance bank account
Crabbie's replaces 1950s-style ads with 'Refreshingly Adventurous' campaign
Crabbie's replaces 1950s-style ads with 'Refreshingly Adventurous' campaign
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Wednesday, 24 December 2014

Campaign most read news and work, US holiday ad round-up, e-cigs, Weight Watchers, The Interview

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Latest news
Top 10 most-read Campaign news
by Gurjit Degun,
24 December 2014, 08:07AM
Top 10 most-read Campaign news
A round-up of actor Jean Claude Van Damme's most epic ads is the most-read news story of 2014 on Campaign. We look at the top 10.
Top 10 most-viewed The Work
by Gurjit Degun,
24 December 2014, 08:44AM
Top 10 most-viewed The Work
Haribo's "awkward kiss" by Quiet Storm is the most-viewed Work story of the year on Campaign. The top 10 features another Haribo spot, and ads created by Isobel, Fallon, and Wieden & Kennedy.
US holiday campaign round-up 2014
by Adam Olson,
24 December 2014, 10:12AM
US holiday campaign round-up 2014
Presenting a package of this year's fresh holiday ads from Campaign US.
ASA slaps down three e-cig ads as rules change to enable brands to advertise
by Sara Spary,
24 December 2014, 10:06AM
ASA slaps down three e-cig ads as rules change to enable brands to advertise
The ASA has slammed three ads by e-cigarette brands this week for failing to comply with ASA rules around marketing the products, just one month after a ban on advertising the products on TV lifted.
Weight Watchers kicks off 2015 campaign with Boxing Day ad
by Sara Spary,
24 December 2014, 09:20AM
Weight Watchers kicks off 2015 campaign with Boxing Day ad
Weight Watchers is set to launch its 2015 marketing campaign with a TV spot designed to show the weight loss service is "here to help".
Sony Pictures to show The Interview, sparking publicity stunt rumour
by Charlotte McEleny,
24 December 2014, 08:27AM
Sony Pictures to show The Interview, sparking publicity stunt rumour
Sony Pictures has reversed its decision not to show film The Interview, a film that reportedly offended North Korean leader Kim Jong Un as the plot centered on a fictional assassination attempt.
Belvedere ad banned for suggesting alcohol leads to a better night out
by Charlotte McEleny,
24 December 2014, 09:59AM
Belvedere ad banned for suggesting alcohol leads to a better night out
The ASA has upheld a complaint against Moet Hennessy-owned Belvedere Vodka, which claimed the print ad had suggested alcohol was inherent to a good night out
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
by Charlotte McEleny,
24 December 2014, 07:00AM
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Gordon's Gin is embarking on a £2m on Christmas eve, using new character Gordon the Boar to tell its heritage story to a modern audience.
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

________

Also in the news

Old Speckled Hen to deliver Christmas Day speech
by Sara Spary, 24 December 2014, 09:52AM
Government claims 2014 a 'record year' for retailers
by Sara Spary, 24 December 2014, 12:01AM
The 10 most annoying words in marketing
by Michael Sugden, 23 December 2014, 03:30PM
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Latest Work

Virgin Holidays "hair flick" by M&C Saatchi
23 December 2014, 03:00PM
Virgin Holidays
Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it". A 20-second TV spot, "hair flick", created by M C Saatchi, shows a hairdresser (Colin, 59) coming out of the sea on holiday and flicking his hair back in the style...
Tetley "Tetley medieval" by Creature London
23 December 2014, 12:14PM
Tetley
Tetley, the tea brand, is launching an ad on Christmas Eve. The CGI ad, created by Creature, is part of Tetley's 13 million campaign and features Gaffer, Tina and Sydney, go back in time to a battle in a medieval castle. As the combat erupts around ...
Haven Holidays "days" by Souk
23 December 2014, 11:58AM
Haven Holidays
Haven Holidays shows the different types of "days" families can have by the seaside in its new campaign. The ads, which were created by Souk, show families enjoying time together on Haven holiday parks around the country. The 30- and 10-second spots ...
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