Proximity London and UM London took home the Grand Prix last night at the annual Direct Marketing Association awards for their campaign for The Economist.
Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year.
After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.
The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, has opened a talent agency that pairs internet celebrities with brands.
The Black Friday weekend was bigger than ever, but there was no sign of the crowds of 2014. In light of this, here are 3 key learnings for digital marketers from Black Friday 2015: Read more on 3 learnings...
We’ve all read headlines over the past few months about one hacking scandal or another, with some leading brands falling short on their security measures. These crises have varying costs attached to them...
To coincide with the 2015 Mobile Path to Purchase report, xAd created an infographic comparing some of the key trends in mobile behaviour across the US and UK. The infographic shows how intent, immediacy...
Looking at David Beckham, you might think the road to sporting greatness is a glamorous one. But the truth is that superstar athletes usually spend their formative years on a grotty bit of Astroturf or...
Dyson's national press ad and YouTube video to promote a cordless vacuum cleaner have been banned by the ads watchdog for making "misleading" comparisons with a rival manufacturer.
The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Nicola Kemp unveils the year's biggest marketing stories