Thursday, 3 December 2015

EA Sports sponsors launch of The Lad Bible app; plus, the mobile moment of truth, B2B social media, finance marketers and programmatic, Lidl’s social media account, brand videos, ad-blockers and more

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Digital PM brought to you by The Wall 3rd December
 
EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store

EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store

02 December 15, Gurjit Degun

EA Sports, the sports video games company, has partnered with The Lad Bible as the publisher launched its first app.

 
 
03 December 15
Should marketers care about the mobile moment of truth?

A huge amount of time and effort is invested by many marketers into building mobile apps, oftentimes with the mistaken belief it will eliminate the need for a multi-channel line of communication with customers...

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03 December 15
We need to talk about B2B social media

“Everyone else is doing it, so it must be important – we should be doing it too.” While this might be one of the worst reasons for making a business decision, it sums up many B2B organisations’ approach...

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03 December 15
Finance marketers are missing out on programmatic opportunities

The UK Competition and Markets Authority recently announced that it will be pushing banks to make it easier for customers to switch providers, and has made a call for banks to advertise the seven-day switching...

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03 December 15
The Daily Poke: Lights, camera…

Guitar Hero proved we can all be legends in our living rooms. But, when you’re rocking out in your jim jams, do you ever wish there was a bit more atmosphere in your performance space? If not screaming...

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Lidl seeks agency for social media account

Lidl seeks agency for social media account

03 December 15, Gurjit Degun

Lidl is on the hunt for an agency to handle its social media activity.

 
Top 5 global brand videos November 2015: Johnnie Walker, Old Navy, EA, Battersea Cats & Dogs and KFC

Top 5 global brand videos November 2015: Johnnie Walker, Old Navy, EA, Battersea Cats & Dogs and KFC

03 December 15, Be On

Be On, the video content and distribution company, ranks the world's best brand videos in November.

 
The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency'

The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency'

03 December 15, Shona Ghosh

Ad-blocker use is growing rapidly, as online consumers grow fed up with the combination of slow-loading web pages, pop-up ads and auto-playing video ads.

 
Yahoo's brand recovery looking precarious as board mulls break-up

Yahoo's brand recovery looking precarious as board mulls break-up

03 December 15, Shona Ghosh

Yahoo might ditch its core web business, including Yahoo Mail and its news sites, if the company's board has its way.

 
The 2015 technology and marketing year in review
 
 
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Account Director
 
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Dot-Gap, London (Central)
 
Head of Entertainment Marketing - Sky 1, Sky Arts
 
Negotiable
Sky, West London
 
Senior Sales/Agency AD - leading programmatic platform
 
Circa £65k dep on experience + benefits
MediaMigo Recruitment Limited., London (Greater)
 
Digital Associate Director- Leading Media Agency
 
Very competitive dependent on experience
MediaMigo Recruitment Limited., London (Central), London (Greater)
 
DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k
 
up to £35k
Judi Patton, London - all areas
 
Brand & Engagement Marketing Manager
 
Negotiable
Sky, West London
 
Lead Brand Strategy and Planning Manager
 
£49838 - £63682 per annum
Nationwide Building Society, Swindon
 
Head of Digital Marketing
 
Negotiable
Sky, West London
 
Sky, Brand Marketing Manager
 
Negotiable
Sky, London
 
Girl Effect , Senior Manager, Brand Strategy
 
Competitive
Girl Effect, London (Central), London (Greater)
 
 
     
 
 
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What data really matters? What the experts have to say…



Hi Roger,

I hope this finds you well. Here at Brand Republic Insight we thought you might be interested in our latest research report – The Big Data Revolution.

Fuelled by an exclusive debate between 10 influential data and digital marketing leaders from the financial services industry, the report reveals the challenges financial services marketers face when it comes to big data, and how to turn that insight into targeted and personalised experiences for consumers.

The findings of the debate include:
  • Pinpointing what data really matters, and how you can find what’s useful and relevant for consumers
  • Where data fits into the wider marketing strategy
  • How to find the skills and talent required to tackle big data
  • What you can do to respond to the new opportunities it presents

Download your complimentary report here


I hope you’ll find it a valuable tool to aid you with creating tailored experiences built on rich, meaningful insight. Do let me know if you have any comments or feedback at all.

Best wishes,

Ellie Hawkins
Content Manager


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The 2015 technology and marketing year in review + Yahoo, Suzuki & EA

Marketing Daily

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Marketing Daily
Marketing Daily , 03rd December 2015
The 2015 technology and marketing year in review
The 2015 technology and marketing year in review
Mel Exon: where we're going, we don't need predictions
Mel Exon: where we're going, we don't need predictions
The future of crime: brands need data-centric CEOs
The future of crime: brands need data-centric CEOs
The four polarities marketers need to become leaders by example
The four polarities marketers need to become leaders by example
Yahoo's brand recovery looking precarious as board mulls break-up
Yahoo's brand recovery looking precarious as board mulls break-up
The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency'
The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency'
From algae to inhalable cocktails: the 10 trends shaping the future of food
From algae to inhalable cocktails: the 10 trends shaping the future of food
Suzuki signs £20m Ant & Dec show deal
Suzuki signs £20m Ant & Dec show deal
Why the creative industry must shape opinions on climate change
Why the creative industry must shape opinions on climate change
EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store
EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store
 
Football goes global: why the Champions League is the next big score for US sports marketers
Presented by ADOBE
 
 
JOBS BOARD
Studio/Traffic Manager - Post Production , Red Sofa London£40000.00 - £45000.00 per annum , East London
Account Manager (Digital/Social Media) - Boutique Digital Agency , Fill Recruitmentc£30K + with excellent benefits , London (Central), London (Greater)
Senior Creative Team - Germany , Network Career Consultants€80000 - €100000 per annum , Germany
Engagement Analyst , Stopgap£125 - £135 per day , London
Group Account Director , Red Sofa London£65000 - £6600075000 per annum , London
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