Masters of the universe: the A List 2016; MediaCom Beyond Advertising wins Grand Prix at International CMA awards; and Unilever appoints new CMO

View in web browser   |   Add to safe senders Daily News 4th December

Masters of the universe: A List 2016 04 December 15, Ian Darby Adland's finest already have a lot on their plates but how would they deal with a robot invasion or a world without the internet? If they survived, which fantasy playmates would they party with? Ian Darby... read more   MediaCom Beyond Advertising wins Grand Prix at International Content Marketing Association awards 04 December 15, Gurjit Degun MediaCom Beyond Advertising went home with the Grand Prix at the International Content Marketing Association awards at The Roundhouse in London last night.   Unilever appoints new CMO following Marc Mathieu's departure 03 December 15, Sara Spary Unilever has appointed Aline Santos as SVP global marketing, she replaced Marc Mathieu who left in June to join Samsung.   Age UK enlists Gogglebox stars in next phase of Christmas campaign 04 December 15, Omar Oakes Age UK will use stars from the popular Channel 4 show Gogglebox in the next phase of its Christmas campaign during the ad break for tonight's episode.   Start-rite picks Generation Media for media account 04 December 15, Omar Oakes Start-rite, the children's shoe specialist, has appointed Generation Media to handle its media planning and buying account.   Breakfast Briefing: Richard Branson space mission, John Lewis sales rocket, fan launches dating site for Disney fans 04 December 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.   Spotify reviews media business 03 December 15, Gurjit Degun Spotify, the music streaming service, is on the hunt for an agency to handle its media planning and buying business.   Government hosts regional events for creative roster review 03 December 15, Gurjit Degun The government's plans to review its creative roster have been formalised as it announces a series of regional events to encourage a diverse range of agencies to pitch for a place.   Ad-blocking: mobile operators enter the fray 03 December 15, David Ellison Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA.   The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency' 03 December 15, Shona Ghosh Ad-blocker use is growing rapidly, as online consumers grow fed up with the combination of slow-loading web pages, pop-up ads and auto-playing video ads.   Yahoo's brand recovery looking precarious as board mulls break-up 03 December 15, Shona Ghosh Yahoo might ditch its core web business, including Yahoo Mail and its news sites, if the company's board has its way.   Arthur Sadoun and the question of Maurice Lévy's successor 03 December 15, Claire Beale As Publicis Groupe restructures, Claire Beale takes a look at the man rising to the top.   Why newsbrands must embrace the 'C' word 03 December 15, Mark Field Digital disruption has shaken up the media industry, but this shift has also given us a chance to rethink the whole way we work with clients, agencies and other media owners, says the director of Invention... read more   Is 2016 the year the word 'digital' is finally consigned to history? 04 December 15, Staff Just as technology has become an integral part of consumers' lives, so 'digital' - once thought of as a highly specialised advertising field - has become a core platform no brand marketer can afford to... read more   It's not easy being this cool - it takes strategy 04 December 15, Alex Smith The best modern brands don't have an innate 'coolness' that gives them their allure; they change their business to act as a foundation for their marketing, says Alex Smith, founder of Basic Arts.   You'll never see a builder's bum on a Pimlico Plumbers engineer, says founder Charlie Mullins 04 December 15, Mullins left school aged 15, with no qualifications. After serving a four-year apprenticeship, he founded his own firm, Pimlico Plumbers, with a bag of old tools and a second-hand van.   From algae to inhalable cocktails: the 10 trends shaping the future of food 03 December 15, Lucie Greene Lucie Greene worldwide director from JWT Innovation charts the top 10 food and drink trends that could shape brands according to its Future 100 Report. From the emergence of 'new omnivores' to the popularity... read more   Why the creative industry must shape opinions on climate change 03 December 15, Louise Jorden In the week that world leaders hold talks on climate change for #cop21, Louise Jorden, creative director at Rufus Leonard, and co-founder of Beautiful Corporations, Rufus' embedded digital sustainability... read more   Yes, Lebron James really drives a Kia, says Lebron James 03 December 15, Douglas Quenqua NBA superstar takes on real-life doubters in three new spots from David&Goliath   Top 5 global brand videos November 2015: Johnnie Walker, Old Navy, EA, Battersea Cats & Dogs and KFC 03 December 15, Be On Be On, the video content and distribution company, ranks the world's best brand videos in November.   Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.                 Senior Account Director   £65000 - £70000 per annum Purple Consultancy, London   Account Manager   £28000 - £35000 per annum Purple Consultancy, London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Senior Graphic Designer   £45000 - £48000 per annum Purple Consultancy, London   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)               See all jobs

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Volvo let a four year old do donuts with an 18 tonne truck

View in web browser   |   Add to safe senders The 5 things you need to know 3rd December

1. Most read: Dave Trott 2. Pitch news: Lidl seeks agency for social media account 3. Latest ads: Volvo Trucks new Live Test video 4. Apps: EA Sports sponsors launch of The Lad Bible app 5. Infographic: Brand slogans

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Media PM - Why newsbrands must embrace the 'C' word; Ad-blocking: mobile operators enter the fray; Media business rankings

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03rd December 2015

Why newsbrands must embrace the 'C' word Digital disruption has shaken up the media industry, but this shift has also given us a chance to rethink the whole way we work with clients, agencies and other media owners, says the director of Invention at Trinity Mirror's commercial division. Ad-blocking: mobile operators enter the fray Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA. Media business rankings 4 December 2015: VCCP Media (formerly Adconnection) wins the home-security brand Canary. Things we like: Cinema putting bums on seats Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year, thanks to the latest James Bond film, Spectre, and the long-awaited Star Wars sequel. Channel 4's unique remit must be cherished As the debate about the future of Channel 4 hots up in Westminster, its chief executive, David Abraham, explains why the broadcaster, which generates £1 billion a year in advertising sales, should remain in public ownership. 'Tis the season for big newspaper acquisitions One of the joys of writing about media is there is no shortage of gossip.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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