Unilever appoints new CMO following Marc Mathieu's departure + John Lewis, Pirelli & Brompton

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Marketing Daily , 04th December 2015

Unilever appoints new CMO following Marc Mathieu's departure Christmas 2015: from John Lewis and Burberry to Mog the Cat, watch the best ads here Is 2016 the year the word 'digital' is finally consigned to history? KitKat encourages people to take a break with blank TV ad Watch: the public reacts to Pirelli's new feminist direction for its 2016 calendar Ad-blocking: mobile operators enter the fray From emotional commerce to neuroscience, six predictions for retail and brands in 2016 It's not easy being this cool - it takes strategy Hackers steal 656,723 JD Wetherspoon customers' details Age UK enlists Gogglebox stars in next phase of Christmas campaign Brompton Bikes creates 'immersive experience' for #MyUnseenCity push You'll never see a builder's bum on a Pimlico Plumbers engineer, says founder Charlie Mullins Spooky-eyed lifesize dolls stalk London underground in Derren Brown stunt Breakfast Briefing: Richard Branson space mission, John Lewis sales rocket, fan launches dating site for Disney fans Football goes global: why the Champions League is the next big score for US sports marketers Presented by ADOBE   JOBS BOARD Propositions Manager - TV Products , SkyNegotiable , London Corporate Communications Executive , SkyNegotiable , Middlesex Digital Director , Dot-Gap£80k , London (Central) Communications Manager , The Little Black Book Agency£35000 - £40000 per annum + bonus, car, pension, healthcare , Manchester Business Director , Tomorrow Recruitment£76000 - £85000 per annum , City of London

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Media AM - Express publisher Northern & Shell hires from AOL and TKMaxx in 'digital-first' transition; Age UK enlists Gogglebox stars in next phase of Christmas campaign

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04th December 2015

Express publisher Northern & Shell hires from AOL and TKMaxx in 'digital-first' transition Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform. Age UK enlists Gogglebox stars in next phase of Christmas campaign Age UK will use stars from the popular Channel 4 show Gogglebox in the next phase of its Christmas campaign during the ad break for tonight's episode. Start-rite picks Generation Media for media account Start-rite, the children's shoe specialist, has appointed Generation Media to handle its media planning and buying account. Quality, tech and personalisation: the key issues for content marketing in 2016 As content marketing continues its heady rise, what will be the issues shaping its future over the coming year and beyond, asks the managing director of the Content Marketing Association. MediaCom Beyond Advertising wins Grand Prix at CMA awards MediaCom Beyond Advertising went home with the Grand Prix at the International Content Marketing Association awards at The Roundhouse in London last night. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Campaign Viral Chart: Aldi spoof fails to topple John Lewis Christmas ad from top spot The John Lewis festive ad featuring a man on the moon is top of the chart for the second week running, whilst Aldi's spoof of the spot makes it to second place.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe NLA hires Meltwater's Henry Jones as MD Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year. My Media Week: Emma Harris Emma Harris, the programme director at Mobo, explains why the creative industry needs to be leading the diversity agenda. Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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