Universal is first UK brand to use Twitter's First View, Virgin Radio relaunch reviewed

 

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01st April 2016

Universal first to use Twitter's First View in the UK Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering. Media on Trial: Virgin Radio's relaunch Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions. Disney leads £10m investment in Playbuzz Disney is investing money in Playbuzz, the interactive online content producer, as entertainment giant looks to expand its digital media offer. Carat upgrades UK adspend growth forecast to 6% The UK advertising market will grow by 6.2 per cent this year, Carat has predicted in its latest adspend report, up from a previous forecast of 5.5 per cent for 2016. Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot The Cookie Monster helps Apple ad attain the most-shared spot for second week running. Do you regard social media as a threat? Turn it around and enhance your authority with original content and social media curation tools     Presented by Brand Republic and CrowdyNews Raconteur bets on print with current affairs monthly for millennials Raconteur is launching a free current affairs monthly aimed at millennials who want thoughtful, quality journalism in print, founder and publisher Freddie Ossberg explains. Red Bull Media House to provide content on Reuters Media Express Red Bull Media House, the media company focusing on sports, culture and lifestyle, has partnered with Reuters to publish content on the news site's Media Express division. Snapchat's new features herald big challenge to Facebook Messenger and WhatsApp Snapchat is intent on positioning itself as the most "human" method of chatting on your phone, says the chief executive of TMW Unlimited. Latest blogs Pay-per-read, crowdfunding, patrons: Do we need a new funding model for newspapers? The demise of The Independent print edition raises the question of how we can fund quality journalism in the future. W's Warren Johnson considers some radical proposals. My Media Week: Rupert Staines, RadiumOne We join Rupert Staines, managing director, Europe at RadiumOne, as he adjusts to rural life (village quiz and all), gets psyched about Kathleen Saxton’s new venture and welcomes new Nordic hires. My Media Week: Farrah Storr, Cosmopolitan It’s no ordinary week for Farrah Storr, editor at Cosmopolitan, as she joins the fashionistas at Paris Fashion Week before heading to her heartland, Manchester, for Magnetic’s Spark North conference. Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Head of Ad Operations , Formula Won Up to £80k doe + bens, London (Central), London (Greater) Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Head of Ad Operations - sport social content platform , Ultimate Asset £80000 - £90000 per annum + bonus + stock, West End Junior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £20-24k + 10-20% comms, London (Central), London (Greater)

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April Fools Day, the best pranks; Pele sues Samsung over use of lookalike; Universal first to use Twitter's First View in the UK

View in web browser   |   Add to safe senders Daily News 1st April

April Fool's Day: this year's best and worst pranks by brands 01 April 16, Staff We round up the best and worst brand pranks from April Fool's Day 2016.   Pele sues Samsung for $30m over use of lookalike in ad... and more 01 April 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Beyonce's sportswear brand Ivy Park finally launches 31 March 16, Shona Ghosh Beyonce's long-anticipated sportswear brand for women, Ivy Park, has launched, in collaboration with Topshop owner Philip Green.   Universal first to use Twitter's First View in the UK 01 April 16, Gurjit Degun Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering.   Mini taps into charity-shop chic with launch of Hipster Hatch 01 April 16, Ben Bold Mini is hoping to boost its appeal among post-irony trendsetters with the Hipster Hatch, a model available with Instagram-filtered windows, a twin-deck tape player and up-cycled stonewash denim or lumberjack-check... read more   Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot 01 April 16, Gurjit Degun The Cookie Monster helps Apple ad attain the most-shared spot for second week running.   Smyths Toys appoints McCann Manchester to ad account 01 April 16, James Swift Smyths Toys Superstores, the children's toys and entertainment products retailer, has appointed McCann Manchester to its £6 million advertising account after a pitch.   Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way 01 April 16, Mary Portas I was lucky enough to be growing up at a time when glam rock hit. I was lucky enough to have David Bowie as my god.   McCann's 'AI creative director': not an April Fool's gag 01 April 16, David Blecken Today's welcoming ceremony for new graduates at McCann Worldgroup in Tokyo saw the arrival, or rather, unboxing, of one particularly interesting staff member.   Four things brands should consider when going programmatic in 2016 31 March 16, Martin Bromfield, VP Sales UK & Ireland, comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors   Ladbrokes' marketing boss on being the new boy at work 01 April 16, Kristof Fahy Right, twice in the past month I have been called seasoned - nicely, I should add. Does that make me officially an old (but obviously wise) marketer? Who knows. What I do know is that, since joining Lad­brokes... read more   'Brand purpose' means nothing if you don't deliver 01 April 16, Ben Bilboul The successor to the mission statement is, alongside commitments to sustainability, capturing imaginations in the boardroom. But it's about doing, rather than just looking, good, writes Ben Bilboul.   Media on Trial: Virgin Radio's relaunch 01 April 16, Michael Williamson Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions.   April Fool's Day is here again: the best brand pranks from last year 01 April 16, Anna Reynolds Get ready for more reminiscing about Blue Peter's spaghetti tree and Python turned documentary maker Terry Jones discovering the flying penguin as April Fool's Day comes round again.   3 great ads I had nothing to do with #30: Heineken, Honda and The Sunday Times Presented by Brand Republic and Thinkbox Dave Henderson, Chief Creative Officer at Mullen Lowe London, reveals three great ads he admires but had nothing to do with.                 User Experience Analyst - Retail   £30000 - £35000 per annum Jarlett de Grouchy, Watford   Campaign Manager Adobe   Competitive Bodhi Resourcing, London (Greater)   Senior Digital Marketing Consultant   Paying up to £65,000 Bodhi Resourcing, London (Greater)   Senior Campaign Solutions Analyst   Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)   Campaign Manager   Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)               See all jobs

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