M2M shuts down, NatWest tries to win back trust in new campaign

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Campaign: Agencies October 01, 2016

Most read Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down. NatWest aims for 'bold steps' to win trust in brand campaign Omar Oakes NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months. BMW UK set to end relationship with Vizeum Gurjit Degun Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship. Estée Lauder drops M2M for Manning Gottlieb OMD Gideon Spanier Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with immediate effect. Mars calls £400m media buying review Gideon Spanier Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions. Road safety ad mocked for 'blaming the cyclist' over deaths Omar Oakes The government's latest road safety ad has sparked criticism for blaming cyclists killed in collisions with lorries. IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers Simon Gwynn The Internet Advertising Bureau UK is slashing the portfolio of online ad formats it promotes in a bid to improve the user experience and help tackle the rise of ad-blocking. Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Promoted Recruitment agency in the spotlight: Career Moves Group Jennifer Jackson We spoke to Kelly Howe from Career Moves Group to gain some insight into the latest digital marketing career trends. Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Design Manager Competitive Lord's Cricket Ground, London

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Omnicom shuts M2M in UK; BMW UK set to end relationship with Vizeum; Snapchat rebrands to Snap Inc

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Campaign: Media October 01, 2016

Media news and analysis, powered by Media Week Most read Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down. BMW UK set to end relationship with Vizeum Gurjit Degun Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship. Snapchat rebrands to Snap Inc Omar Oakes Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company". Estée Lauder drops M2M for Manning Gottlieb OMD Gideon Spanier Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with immediate effect. Mars calls £400m media buying review Gideon Spanier Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions. YouTube tells ad industry it generates nearly double searches per impression than TV Omar Oakes YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is unveiling updates to its advertising platforms. Disney said to be considering Twitter takeover bid Omar Oakes Disney is considering a bid to buy Twitter, according to reports. Channel 4 creates fake product recall and Facebook bot to promote Humans Shona Ghosh Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths". One in four people 'actively ignoring' brands on social media Omar Oakes More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs VP Sales - TV Salary circa £70k + bonus SAVVY Media Ltd, London (Central), London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Group Marketing Manger - Medical and Large Scale Events Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Energy & Environment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Key Account Manager - Third Sector Recruitment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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