Marketing Daily - Barclays, Virgin Atlantic, Apple, beer

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing July 2010   Latest News   Barclays defends branding of London cycle hire scheme Jennifer Whitehead, 30 July 2010   Barclays Cycle Hire launches in London today (30 July), with the bank...     Behind the Rebrand: Virgin Atlantic Nicola Clark, 30 July 2010   Rebranding an aircraft fleet is far more than the typical paint job.     Covent Garden site to be Apple's biggest store Jennifer Whitehead, 30 July 2010   Devotees of Apple's sleek gadgetry will now have a new location at...     World Cup boosts UK beer sales Mark Banham, 30 July 2010   The World Cup helped boost sales of beer by 2.9% despite the...     British Airways slumps to £164m loss Alex Brownsell, 30 July 2010   British Airways has blamed industrial action and disruption caused by the Icelandic...     Rachel's food company sold to French firm John Reynolds, 30 July 2010   Rachel's, the organic yoghurt maker, has been sold by its US parent...     Warner Bros appoints Frank to international marketing role Mark Banham, 30 July 2010   Warner Bros Pictures has appointed ESPN Europe managing director Lynne Frank as...     TalkTalk to offer mobile phone service Sarah Shearman, 30 July 2010   TalkTalk is to launch a mobile phone service under its brand name...     Feeder promotes new album with mystery digital push Alex Brownsell, 30 July 2010   Welsh rock band Feeder is promoting the release of its new album,...       Also in the News   ISBA and IPA disappointed over airtime trading rules decision Maisie McCabe, 29 July 2010   Sky rules out any more free channels Maisie McCabe, 29 July 2010   Lego to run 3D cinema ad around Toy Story Sara Kimberley, 30 July 2010   Channel 4 Sales to restructure Maisie McCabe, 30 July 2010       Blogs & Forums   Latest Blog Entries   I wish I was a landlord in Salford Jeremy Lee   Brilliantly, yet more senior BBC executives are refusing to up sticks from their agreeable houses in the leafier parts of...     Is the Internet KILLING Creativity? Rajnish Razdan   I recently watched a great ad that launched a well-known brand back into our consciousness. It was brilliant, capturing the...     Guardian readers Dave Trott     I was recently talking to someone who was asked to work on a skin-whitening product for India. The people...             Whitepapers             Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2010 All rights reserved Global Bulletin from Brand Republic - Matt Eastwood, Warner Bros, Unilever, Aegis, OgilvyOne Asia, Interpublic View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Matt Eastwood moves to DDB New York as chief creative officer by Jane Leung 30 July 2010, 10:32AM SYDNEY - Matt Eastwood (pictured), national executive creative director and deputy chairman of DDB Australia, is moving to the agency's New York office as chief creative officer. Warner Bros appoints Frank to international marketing role by Mark Banham 30 July 2010, 11:40AM Warner Bros Pictures has appointed ESPN Europe managing director Lynne Frank as executive vice president of international marketing. Unilever adds GPS devices to Omo washing detergent by Staff 30 July 2010, 10:22AM NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age. Aegis bids to buy Mitchell Communications for £200m by Marie Green 29 July 2010, 09:25AM SYDNEY - Aegis Group and Mitchell Communications Group today issued a joint statement announcing Aegis' proposal to acquire Mitchell for £200m. OgilvyOne Asia names Jerry Smith as regional president by Marie Green 26 July 2010, 09:57AM HONG KONG - REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately. Interpublic records 9.7% revenue boost in Q2 by Mark Banham 29 July 2010, 01:35PM Interpublic Group has given further evidence that the global advertising recession is coming to a close, by posting a 9.7% increase in revenue in its second quarter results. Also in the news Studzinski quits Mother for Droga5 New York by Daniel Farey-Jones, 30 July 2010, 09:40AM London 2012: The National Olympic Committee sponsors in full by Staff, 28 July 2010, 11:20AM MLB's iPad app racks up 100,000 buyers by Staff, 29 July 2010, 11:27AM Interpublic records 9.7% revenue boost in Q2 by Mark Banham, 29 July 2010, 01:35PM Publicis Groupe posts upbeat first half-year results amid boom in digital by Kate Magee, 29 July 2010, 09:33AM Russell Davies joins Ogilvy in EMEA planning role by Matt Williams, 29 July 2010, 08:00AM From Pakistan - Sabene Saigol blogs from Lahore Where is Osama Bin Laden hiding? Sabene Saigol Wed, 28 Jul 2010 16:56:00 GMT Advertising in the most dangerous place on earth Sabene Saigol Tue, 27 Jul 2010 08:06:00 GMT Latest jobs Account Manager Recruiter Zebra People Salary £25,000-£30,000 Location East / City of London Creative Team - Midweight with DM & CRM Experience Recruiter Blue Skies Marketing Recruitment Salary £45000 - £50000 per annum + excellent benefits Location London Account Manager Recruiter Blue Skies Marketing Recruitment Salary negotiable Location Kent PPC-Search Manager Recruiter Dot-Gap Salary £30K - £35K Location Central London Digital Designer Recruiter Blue Skies Marketing Recruitment Salary £25000 - £35000 per annum Location London Account Director Consumer/Music/Entertainment £40-48K Recruiter Whitepeak Group Salary Up to £48K Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders Campaign Daily Fix - Comparethemarket.com, Mick Perry, Nik Studzinski, Philadelphia, Lego Having trouble viewing this? View in web browser View text-only version 30 July 2010   Latest News Comparethemarket.com concludes meerkat trilogy Sara Kimberley, 30 July 2010 The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.   Former UM leader Perry becomes C4 head of airtime sales Maisie McCabe, 30 July 2010 Channel 4 has appointed Universal McCann's former vice-chairman, Mick Perry, as head of airtime sales, replacing former head of agency sales Matt Shreeve who left in April.   Studzinski quits Mother for Droga5 New York Daniel Farey-Jones, 30 July 2010 Nik Studzinski, a creative director at Mother London, is leaving to join Droga5's New York office as co-executive creative director.   MRM wins Philadelphia CRM account Sara Kimberley, 30 July 2010 Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies.   Lego to run 3D cinema ad around Toy Story Sara Kimberley, 30 July 2010 Lego is launching its first 3D ad on Monday to promote its exclusive 'Toy Story' range.     Also in the News British Airways slumps to £164m loss Alex Brownsell, 30 July 2010 JCDecaux UK revenue rises 13.5% in first half Maisie McCabe, 30 July 2010 Barclays defends branding of London cycle hire scheme Jennifer Whitehead, 30 July 2010   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work Post-it 'shopping genius' by Profero 28 July 2010 Post-it is launching a digital product that combines its classic Post-It note function with online retail technology.   Bulmer's 'summer HQ' by St. Luke's 28 July 2010 Bulmers, the cider brand, has released a new TV campaign with a world war two theme.   Penhaligon's ''Merchants of Attraction' by DHM London 28 July 2010 Penhaligon's, the English perfume house, has launched an integrated campaign, created by Dye Holloway Murray, to promote itself as a contemporary perfumer with a long established heritage.   More Work   Blogs Latest Blog Entries PRINCIPLES ENDURE, FORMULAS DON'T Dave Trott There was a very smart client in New York, in the early 60s, called Bob Townsend. He took over at... Konichiwa Steve Henry Philip K Dick wrote a science fiction book about a universe where two giant ad agencies fought each other to... WE'VE NEVER SEEN SUCH CHANGES BEFORE Dave Trott People are always asking me where advertising is headed. Well, there are big changes happening in advertising right now. We’ve... 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