Tuesday, 31 August 2010

Marketing Daily - Ebay, Kate Moss, Tesco and the Rolling Stones

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
Ebay redoubles marketing efforts for fashion offering
Sarah Shearman,
31 August 2010
 

Ebay is rolling out its largest ad campaign to date, to back...

Ebay: ad campaign set to boost fashion offering
 
 
Next Kate Moss range for Top Shop to be the last
Jennifer Whitehead,
31 August 2010
 

Top Shop, the high street fashion retailer, is scaling back its involvement...

New Kate Moss Top Shop designs coming to an end
 
 
Tesco rolls out exclusive Faithless deal to petrol forecourts
Mark Banham,
31 August 2010
 

Tesco is to extend its exclusive deal to sell the current Faithless...

Tesco: extending its Faithless campaign highlighting the Fiat Punto
 
 
Kelkoo hires Simpson as it launches brand review
Jennifer Whitehead,
31 August 2010
 

Price comparison website Kelkoo has appointed Chris Simpson as its first European...

Kelkoo hires Simpson as it launches brand review
 
 
Hardys backs Come Dine With Me deal with major campaign
Sara Kimberley,
31 August 2010
 

Constellation Wines brand Hardys has renewed its sponsorship of Channel 4 hit...

Hardys refreshes website as part of Come Dine With Me push
 
 
Stones roll dice with Monopoly edition
Mark Banham,
31 August 2010
 

Legendary rockers the Rolling Stones have extended the bands' brand presence by...

The Rolling Stones: Monopoly game
 
 
 
Also in the News
 
Strongbow turns its tap off to bankers in new viral
Sara Kimberley,
31 August 2010
 
Google acquisition of Angstro adds to Google Me speculation
Staff,
31 August 2010
 
PepsiCo hands $27m media duties to PHD in Australia
Staff,
31 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Making brochures better, faster and cheaper
Maia Honan, Board Acc Director, Positive Thinking
 

  When it comes to producing travel information, the current trend seems to be to try and drive customers...

 
 
Playing to the Gallery
Steve Henry
 

  I went to Tate Britain last week to see my old mucker Marc Sands, who's communications director there. After...

 
 
EPL v La Liga: Football’s real battle in Asia
Chris J Reed
 

Watching my beloved Newcastle United hammer 6 past a hapless Aston Villa last weekend in a bar in Singapore at...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Campaign Daily Fix - Beattie McGuinness Bungay, Wieden & Kennedy, M&C Saatchi, Circle, Google

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Campaign Daily Fix
 
31 August 2010  
Latest News
Trevor Beatttie: founding partner at BMB
Beattie McGuinness Bungay launches in India
Anne Cassidy, 31 August 2010

Beattie McGuinness Bungay has launched a joint venture in India with Madison World, one of that country's largest communication groups.

 
Weiden & Kennedy: Jeff Kling leaves W&K Amsterdam
Executive creative director Kling resigns at W&K Amsterdam
Mark Banham, 31 August 2010

The executive creative director of Wieden & Kennedy Amsterdam, Jeff Kling, is to step down from his post at the agency.

 
Caroline Parkes: Lida and M&C Saatchi strategy director
M&C Saatchi Group hires strategist Caroline Parkes
Sara Kimberley, 31 August 2010

M&C Saatchi Group has appointed Caroline Parkes as a strategy director, working for its central strategy unit as well as its integrated agency Lida.

 
Circle: healthcare group hires London Advertising and Walker Media
London Advertising and Walker Media land healthcare work
Jennifer Whitehead, 31 August 2010

London Advertising and Walker Media have won the creative and media briefs respectively from private healthcare company Circle.

 
Google acquisition of Angstro adds to Google Me speculation
Google acquisition of Angstro adds to Google Me speculation
Staff, 31 August 2010

SAN FRANCISCO - Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook. This follows some changes it made last week...

 
 
Also in the News
PepsiCo hands $27m media duties to PHD in Australia
Staff, 31 August 2010
Strongbow turns its tap off to bankers in new viral
Sara Kimberley, 31 August 2010
UTV profits in rude health after World Cup
John Reynolds, 31 August 2010
 
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Latest Work
Huggies 'little bundle of laughs' by JWT Entertainment
Huggies 'little bundle of laughs' by JWT Entertainment
27 August 2010

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created its first project.

 
Nutella 'breakfast splits' by Krow
Nutella 'breakfast splits' by Krow
27 August 2010

Nutella is launching a TV ad to build on its 'wake up to Nutella' campaign, which first launched in 2007.

 
Zoopla.co.uk 'perfect partner' by VCCP Blue
Zoopla.co.uk 'perfect partner' by VCCP Blue
27 August 2010

Zoopla.co.uk has launched its first national TV advertising campaign which will run across TV, print and digital platforms.

 
More Work
 
Blogs
Latest Blog Entries
Playing to the Gallery
Steve Henry

  I went to Tate Britain last week to see my old mucker Marc Sands, who's communications director there. After...

LBi's last pre-merger performance
Bob Willott

LBi International's final quarter's trading prior to its merger with Bigmouthmedia benefitted from improved sales and profit margins if exceptional...

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Senior Planner , Daniel Marks London £70K-75K + Excellent Benefits, Central London
Senior Account Manager , Agency Inc £25-£35k, Kingston-upon-Thames, South West London
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