Monday, 31 October 2011

Campaign Daily Fix - GoCompare, Interpublic, Jimmy Savile, WPP, Nationwide

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
Latest News
GoCompare beheads Gio Compario for Halloween
by Sara Kimberley,
31 October 2011, 12:05PM
GoCompare beheads Gio Compario for Halloween
Price comparison site Gocompare.com has launched a special Halloween TV ad featuring a headless Gio Compario.
Interpublic profits up thanks to Facebook gain
by Daniel Farey-Jones,
31 October 2011, 11:45AM
Interpublic profits up thanks to Facebook gain
Interpublic (IPG) has reported third quarter net income of $217.5m (£179.2m), thanks to a massive gain from the sale of shares in Facebook as well as revenue growth of 11.1% year on year.
The ads that Jim fixed
by Sara Kimberley,
31 October 2011, 09:40AM
The ads that Jim fixed
Jimmy Savile, who passed away on Saturday aged 84, will be remembered for making children's dreams come true, but also goes down in ad history as the man who encouraged a generation to get to grips with seatbelts.
WPP launches school of marketing and communications in Shanghai
by Paul Howell,
31 October 2011, 08:16AM
WPP launches school of marketing and communications in Shanghai
SHANGHAI - WPP has teamed up with the Shanghai Art & Design Academy (SADA) to establish the WPP School of Marketing and Communications within the campus.
ITV signs Nationwide for first Coronation Street product placement deal
by Mark Banham,
31 October 2011, 10:39AM
ITV signs Nationwide for first Coronation Street product placement deal
The likes of Ken Barlow and Sally Webster could become loyal customers of the Nationwide following a product placement deal which will place one of the bank's ATM machines in Dev Alahan's 'Coronation Street' shop.
Latest Work
Clover Lighter 'life lovers' by Grey London
28 October 2011, 12:09PM
Clover Lighter 'life lovers' by Grey London
A new Clover ad by Grey London features the "Clover Lighter" choir performing a reworked version of Can I Kick It? by Lou Reed. The choir is a collection of people with an average age of 73 selected from around the country.
Jameson 'legendary tales of John Jameson' by TBWA\Chiat\Day New York
28 October 2011, 12:24PM
Jameson 'legendary tales of John Jameson' by TBWA\Chiat\Day New York
Jameson Irish Whiskey has extended its "legendary tales of John Jameson" campaign by TBWA\Chiat\Day New York with outdoor ads depicting 18th century-inspired oil paintings.
Tetley 'tea wishes' by Dentsu London
28 October 2011, 11:38AM
Tetley 'tea wishes' by Dentsu London
Tetley has launched a pan-European campaign introducing "tea wishes", the idea that every time you pull the drawstrings on your teabag, you can also make a wish for someone.
Panasonic 'see it like never before' by Brave
28 October 2011, 10:56AM
Panasonic 'see it like never before' by Brave
Panasonic is launching a campaign to promote its range of Smart Viera televisions this autumn/winter.
Also in the News
The Independent launches new website with international paywall and £19 iPad app
by Gordon MacMillan, 31 October 2011, 09:37AM
YouTube signs up Madonna and Wall Street Journal for channels venture
by Sarah Shearman, 31 October 2011, 09:45AM
SeeSaw closes after new owners fail to invest
by Maisie McCabe, 31 October 2011, 09:01AM
Latest Blog Entries
Time to kill the turkey ?
Steve Henry, 31 October 2011, 2:10PM
CULTURAL FASCISM
Dave Trott, 25 October 2011, 3:10PM
Is Rupert Howell off to be chief 'old fart' at the RFU?
Jeremy Lee, 19 October 2011, 3:10PM
ADVERTISING THAT DOESN'T LET YOU SLEEP
Dave Trott, 18 October 2011, 4:10PM
A Mentors Eye View: NABS Fast Forward Week 6 - A Guest Post from Clive Baker
Pauline Naylor, 17 October 2011, 4:10PM
Like selling, but different
Steve Henry, 16 October 2011, 11:10PM
More Blogs
Latest Jobs
Account Director / Senior Account Director, £55k, Integrated / Retail / Shopper Experience
Up to £55k + excellent benefits, Central London
Senior Designer
£25,000, London
Senior Planning Manager - Brand & Innovation Consultancy
£45-50k, London W1
Artworker
£25,000, White City, London
Strategy Director
£90000 per annum, City of London
More Jobs

Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2011 All rights reserved

Marketing Daily - John Lewis to push British credentials with product stamps; plus Groupon, Coca-Cola, Nationwide, and GoCompare

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
John Lewis to mount 'buy British' push
Matthew Chapman,
31 October 2011
 

John Lewis will mark all products sourced in Britain with a Union...

John Lewis: 'always a woman' campaign
 
 
Groupon launches TV ads ahead of IPO
Sarah Shearman,
31 October 2011
 

Groupon, the online group buying service, has ramped up its marketing efforts...

Groupon: unveils first UK TV ads
 
 
Coke extends PlayStation partnership with on-pack promotion
Loulla-Mae Eleftheriou-Smith,
31 October 2011
 

Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony...

Coke Zero: launches PlayStation on-pack promotion
 
 
Ferrero ditches stuffy ambassador image
John Reynolds,
31 October 2011
 

Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy...

Ferrero: updates UK TV strategy with ad by Rainey Kelly Campbell Roalfe/Y&R
 
 
YouTube signs up Madonna and Wall Street Journal for channels venture
Sarah Shearman,
31 October 2011
 

YouTube is making a further push into professional content with the launch...

YouTube: ramping up content
 
 
 
Also in the News
 
ITV signs Nationwide for first Coronation Street product placement deal
Mark Banham,
31 October 2011
 
GoCompare beheads Gio Compario for Halloween
Sara Kimberley,
31 October 2011
 
The ads that Jim fixed
Sara Kimberley,
31 October 2011
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Junior Trade Marketing Manager, Jarlett de Grouchy £32000 - £36000 per annum + Bonus + Benefits, London

Market Research Director, Future Publishing £competitive + excellent benefits, London

Account Manager, BWP Group [BWP & Primal PR] Competitive, Maidenhead, Berkshire

Market & Competitor Insight Manager, Badenoch & Clark £200 per day, City of London

Creative Designer, Fabric £35K, London

Strategy Director, Major Players £55000 - £60000 per annum, City of London

Senior Analyst, Resources Group £30000 - £40000 per annum, Bristol

Senior marketing analyst, Resources Group £35000 - £50000 per annum, London

Senior marketing analyst, Resources Group £35000 - £50000 per annum, London

Creative Artworker - London - up to £30,000, Enhance UK Up to £30,000 + Benefits, London

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved

Media AM - Coronation Street product placement, YouTube, SeeSaw, The Independent, Omnicom, WPP

Having trouble viewing this? View in web browser View text-only version
*
 
Media AM Bulletin
 
 
 
*   Latest News
*
Nationwide: places cash machine in 'Coronation Street' corner shop
ITV signs Nationwide for first Coronation Street product placement deal
Mark Banham, 31 October 2011

The likes of Ken Barlow and Sally Webster could become loyal customers...

  
YouTube: ramping up content
YouTube signs up Madonna and Wall Street Journal for channels venture
Sarah Shearman, 31 October 2011

YouTube is making a further push into professional content with the launch...

  
SeeSaw: VoD service closes
SeeSaw closes after new owners fail to invest
Maisie McCabe, 31 October 2011

SeeSaw, the high profile video-on-demand service, has closed after its new majority...

  
Independent: revamps website
The Independent launches new website with international paywall and £19 iPad app
Gordon MacMillan, 31 October 2011

The Independent has unveiled its new website, its most major revamp in...

  
Omnicom takes majority stake in India's Mudra Group
Omnicom takes majority stake in India's Mudra Group
Atifa Silk, 31 October 2011

NEW DEHLI - Omnicom Group has acquired a majority stake in Mudra...

  
WPP: launches school of marketing and communications in China
WPP launches school of marketing and communications in Shanghai
Paul Howell, 31 October 2011

SHANGHAI - WPP has teamed up with the Shanghai Art & Design...

  
*   Also in the News
*
Media Week Awards pictures part two
Jeremy King, 28 October 2011
Sky chief Jeremy Darroch takes home £2.8m
Maisie McCabe, 28 October 2011
'Don't underestimate the power of Google' to drive growth, says Sorrell
Arif Durrani, 28 October 2011
Digital Cinema Media to roll out Primesight interactive outdoor ads
Sophie Maden, 28 October 2011
City AM to launch Société Générale market challenge
Sophie Maden, 28 October 2011
 
 
Blogs
If You Ask A Stupid Question…
David Brennan

I almost expect new research on our media usage to be misleading these days. You...

“Two little dickie birds sitting on a wall” … why TV is all of a Twitter
Louise Brice

"Twitter has gone ballistic". This was the phrase used to quantify the popularity that "Steps Reunion" had achieved, and why...

News International tries to focus on ‘Moving forward’
Arif Durrani

Blackhurst: 'News International is 1% of a multibillion pound business, and it's that one per cent that brings 90% of...

Think about the why, not the what
Ivan Clark

I have recently been researching technology and how this impacts on media. Not of the...

Cooking with Gas â€" The concept of non-goals
Steve Hatch

In keeping with the on-going cultural domination that is Scandinavia (Steig Larsson, The Killing, Wallander,...

Rusbridger will be happy with circ dip
john.reynolds@haymarket.com

I am pretty sure executives at The Guardian will be pretty chuffed about the 4.4...

 
 
Jobs of the Week

Head of Affiliate Sales, Formula Won

£50-55k doe + 40% bonus, London

Senior Sales Executive - Digital, Newsquest

Excellent basic salary and Bonus, Herts, North and East London

Sponsorship Sales Manager, b3 jobs ltd

to £40,000+ comm + benefits, Sussex

International Advertising Sales Executive - TV Entertainment, Discovery Networks

Competitive, London

Account Director - Dennis Film (Sales), Dennis Publishing

£40-45,000 basic + commission, Soho, Central London

Search More Jobs
 
 
 
To Guarantee delivery, add us to your address book. ( How? )
Manage my bulletins Send to a friend Unsubscribe to this bulletin
  Home     News     About Us     Contact Us     Advertising     My Media Week     Log in  
 
  Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing  
© Haymarket 1957 - 2011 All rights reserved