Wednesday, 30 November 2011

The Wall > Digital TV is the new gaming, LinkedIn bootcamp - helping you get your account back into shape, Guardian Facebook app driving a million pageviews a day

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Digital PM The Wall
Digital TV is the new gaming
Genef Hoffman
30 November 2011, 2:51PM

The BBC recently celebrated the 75th anniversary of its first ever TV broadcast. After seven decades 90 per cent of UK viewing is still linear - we flop in front of the box and watch whatever's on.

LinkedIn bootcamp, helping you get your account back into shape [infographic]
Dan Leahul
30 November 2011, 2:41PM

If you're anything like me, you've let a bit of dust accumulate on your once proud and shiny LinkedIn account. Outdated information, neglected networks, a CV that could use some spiffing up?it's a classic case of LinkedIn lethargy.

Guardian Facebook app driving a million pageviews a day
@gordonmacmillan
30 November 2011, 12:39PM

Facebook has released some intersting stats on its Open Graph features for media partners, which include Yahoo! News, The Washington Post, The Guardian, The Independent, and The Daily, that it announced at f8. We already know that Facebook is a major driver of news traffic with twice as many getting their news via Facebook than any of social network, but the amount of traffic it is drving on a daily basis is striking.

The 40 most shared stories on Facebook in 2011
@gordonmacmillan
30 November 2011, 10:09AM

A few weeks back a post went up about how twice as many get their news via Facebook, which underscored its position a place where increasingly a lot of people pick up and share news.

A web optimisation strategy should be for life, not just for Christmas
Wayne Morris
30 November 2011, 8:41AM

As the saying goes, the customer is always right, which is why marketers spend significant amounts of time and money investigating, through user groups and forums, what it is their customers want. But for the online retailer, whose business success relies on correctly displayed content, understanding what the customer wants is often made more challenging when their actual online behaviour contradicts what they might say in a focus group.

CNN launches #COP17 Twitter data visualisation tool
@gordonmacmillan
29 November 2011, 3:10PM

This is really pretty cool. CNN has launched a great Twitter data visualization tool called 'Ecosphere' in support of the COP17 climate change conference in Durban, which starts this week.

The site picks up every tweet tagged with the #COP17 hashtag and uses them to stimulate growth in a plant or tree in the Ecosphere that represents a certain topic, such as sustainability.

Private equity firm mulls $5bn bid for Yahoo!
Polly Becker
29 November 2011, 3:05PM

Reuters is reporting that Boston based private equity firm, Thomas H Lee Partners, is interested in buying the US operations of Yahoo!.

This marks a major change in approach to other interested bidders, including Microsoft and other private equity firms such as Silver Lake, KKR and TPG, which have placed the value on Yahoo’s Asian operations.

Plus me baby one more time - Britney Spears is the most followed on Google+
@gordonmacmillan
29 November 2011, 10:14AM

Britney Spears: hands up if you're on Google+As with Twitter if you want an indication how big the service is getting then look at the celebrities.

On Twitter Lady Gaga has more than 16 million followers. She isn't on Google+ yet, but Britney Spears is and she has just passed Google CEO Larry Page to become the most followed person with more than three quarter of a million fans.

Aussies prefer facebook to sex (and are not connecting with your brand on fb)
Chris J Reed
29 November 2011, 10:05AM

Aussies not on social media.....

Aussies really do prefer social email to sex and are completely addicted to it - social media that is not sex??according to a new survey. The survey revealed that some Australians will stop whatever it is they are doing - even sex - to respond to a Facebook update or a tweet. That's very sad.

Delta get social media, Qantas don't
Chris J Reed
29 November 2011, 10:02AM

Delta got to grips with social media problem in a way that Qantas wished they had

Delta have recently done an amazing job in dealing with a potential social media problem in a way that Qantas wish they had.

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Marketing Daily - John Lewis scoops Brand of the Year for second year running; plus the arrival of brands from China, P&G, Facebook, and Ultimo

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
John Lewis scoops Brand of the Year for second year running
Noelle McElhatton,
30 November 2011
 

John Lewis has won the Marketing Society's Brand of the Year for...

John Lewis: 'the long wait' by Adam & Eve
 
 
The Chinese are coming
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30 November 2011
 

Exclusive research shows that awareness of Chinese brands in Europe is low,...

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P&G picks Olympic athletes for brand ambassadors
Loulla-Mae Eleftheriou-Smith,
30 November 2011
 

Procter & Gamble has named 11 British athletes, who are set to...

P&G: unveils its London 2012 brand ambassadors
 
 
Facebook settles with FTC over privacy complaints
Sarah Shearman,
30 November 2011
 

Facebook will have to gain users' consent before making any changes to...

Mark Zuckerberg: Facebook founder admits mistakes over privacy controls
 
 
Ultimo to enter FMCG arena with beauty line
Sarah Shearman,
30 November 2011
 

Lingerie brand Ultimo is making its first foray into FMCG products with...

Ultimo: launching FMCG beauty range
 
 
Odeon moves into f-commerce with transactional booking app
Sarah Shearman,
30 November 2011
 

Odeon, the cinema chain, is moving into social commerce with the launch...

Odeon: readies Facebook app
 
 
MFI revived as online-only brand
Matthew Chapman,
30 November 2011
 

MFI is returning as an online-only home furnishings brand, three years after...

MFI: returns as online-only furnishings brand
 
 
 
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Helen Edwards on Branding: Virgin modesty
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30 November 2011
 
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30 November 2011
 
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30 November 2011
 
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30 November 2011
 
 
 
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So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
 
 
 
 
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Campaign Daily Fix - Heineken, Marks & Spencer, Wells & Young, Jack Daniel's, BMW

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Latest News
Starcom MediaVest and Mindshare battle for £230m global Heineken account
by Gemma Charles,
30 November 2011, 11:35AM
Starcom MediaVest and Mindshare battle for £230m global Heineken account
Heineken is looking to consolidate its estimated £230m global media planning and buying business into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies.
M&S rapped over 'irresponsible' lingerie bus ad
by Sarah Shearman,
30 November 2011, 09:12AM
M&S rapped over 'irresponsible' lingerie bus ad
Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.
Beer ad banned for linking alcohol with swimming
by John Reynolds,
30 November 2011, 11:00AM
Beer ad banned for linking alcohol with swimming
Wells & Young has been banned from airing a cinema ad for the Estrella Damm lager brand after it was judged to be irresponsible as it could encourage combining drinking alcohol and swimming.
Jack Daniel's readies Christmas campaign
by Loulla-Mae Eleftheriou-Smith,
30 November 2011, 10:16AM
Jack Daniel's readies Christmas campaign
Jack Daniel's is to launch a Christmas campaign that celebrates its distillery in Lynchburg, Tennessee, featuring its people building a 26-ft tall Christmas tree made of whiskey barrels.
BMW launches Olympics iPad magazine
by Sarah Shearman,
29 November 2011, 01:28PM
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