Marketing Daily - BT aims for brand revival with its big content gamble; plus Moët & Chandon, Zynga, Asda, and Sky

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View in web browser View text-only version   Breaking news from Marketing November 2012   Latest News   BT aims for brand revival with its big content gamble David Benady, 30 November 2012   The telecoms brand has paid in the region of £1bn for sports...     Moët & Chandon replaces Scarlett Johansson with Roger Federer Nick Batten, 30 November 2012   Moët & Chandon, the Champagne brand, is ending its relationship with Scarlett...     Facebook and Zynga loosen ties Sarah Shearman, 30 November 2012   Facebook could now develop its own social games after the social network...     Asda refrains from signing up to OFT promotion principles Matthew Chapman, 30 November 2012   Asda is the only major supermarket brand that has not signed up...     The Influencers: Steve Radcliffe Noelle McElhatton, 30 November 2012   Great marketers stand out because of their "energies", says the leadership tutor.     Tech: How brands could learn from the Vikings John V Willshire, 30 November 2012   Everyone involved in social networking - users, brands and the networks -...     Sky ads to launch Vauxhall digital outdoor site Nick Batten, 30 November 2012   Outdoor Plus is set to launch a digital site on Vauxhall Cross...     Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013 Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.   Also in the News   Helen Edwards: The importance of thinking inside the box Helen Edwards, 28 November 2012   Why Facebook is yet to crack ROI with its latest measurement tool Sarah Shearman, 29 November 2012   Energy sector prepares for marketing unheaval Matthew Chapman, 28 November 2012       Blogs     Helen Edwards: The importance of thinking inside the box Helen Edwards   What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...     Why do developing markets care more about brands and ethical messages than us? Paul Frampton   Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...     Marketing to the Ageing Consumer Dick Stroud   We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...     The Curious Case of the Curious Consumer Gavin Wheeler   When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...     Helen Edwards: Is Apple facing a crisis of confidence? Helen Edwards   For the cool brand in the early-adopter technology sector, the sight of yesterday’s leaders trying their hand at the latest...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)   As the dust settles on a volatile year for digital marketing, with new c...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)   The majority of purchases start online today and it’s a given fact...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...         Social Media Executive, Michael Page Agency £23000 to £26000 per annum, Bolton SEO Account Manager, Michael Page Agency £20000 to £26000 per annum, Leeds Product Development Manager, FMCG, Blue Skies Marketing Recruitment £30000 to £35000 per annum, London SEO Strategist- Top International Agency- Up to £35k, SYLEX Recruitment £28000 to £35000 per annum, London Senior Marketing executive - publishing, Media Contacts £24000 to £28000 per annum, London .Net Developer - Digital - London - £35 - 50k, Source £35000 - £50000 per annum, London National Account Manager (Retail / Stationary / Office Supplies), Networx Recruitment Salary circa £40,000 + Car + 15% Bonus + Benefits, Birmingham Freelance Creative Director, Major Players negotiable, London Head of Marketing and Fundraising, Communications and PR, David Lewis Up to £40,000 + Benefits, Near Alderley Edge Account Director with a strong marketing understanding, Firebrand London £40-60k, LONDON     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Media AM - Leveson, Twitter, Sky at Vauxhall, Facebook Having trouble viewing this? View in web browser View text-only version     Latest News How the media responded to Lord Justice Leveson's report Arif Durrani and Daniel Farey-Jones, 30 November 2012 It's been 16 months since Lord Justice Leveson was appointed by the...    Twitter would be 'poorer' without TV, according to UK sales boss Daisley Sarah Shearman, 29 November 2012 Sixty per cent of Twitter's UK users use it while watching TV...    Sky ads to launch Vauxhall digital outdoor site Nick Batten, 30 November 2012 Outdoor Plus is set to launch a digital site on Vauxhall Cross...    Facebook and Zynga loosen ties Sarah Shearman, 30 November 2012 Facebook could now develop its own social games after the social network...    Lebedev seeks investor for Independent titles John Reynolds, 29 November 2012 Alexander Lebedev, the owner of The Independent and the London Evening Standard,...      Also in the News Olympic Park legacy plans get boost as BT Sport move in John Reynolds, 29 November 2012 Times editor vows paper will have a 'more commercial focus' John Reynolds, 29 November 2012 News International appoints Sean Adams to insight role Nick Batten, 29 November 2012 PHD readies collaborative global operating system Nick Batten, 29 November 2012 My Media World: John Stoneman Staff, 28 November 2012     Blogs Platforms are in fashion, but for how long? John Carroll I found myself the other night with feet up on the sofa watching Holby City on the television (wife's... ZenithOptimedia on the hunt for a new chief executive Arif Durrani Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more... As Big Data gains weight, can it be trusted without market research insights? Claire Emes This blog is written by Claire Emes and Gabriela Mancero , Ipsos MORI It seems like a long time... Do the same thing as last year ? Flux that. Sue Unerman Generation X, Generation Y, the Millennials, Gen YNot . All useful and descriptive phrases. ( If everyone in the... Radio turns 90 but are young people tuning in or dropping out? John Carroll The first thing to note is that young people do listen to the radio and always have done; they are... Friendly ITV aims for the heart of popular culture in 2013 Arif Durrani Billed as "the biggest night of the year in the commercial calendar", more than 600 agency leaders and advertisers packed... My take on Lord Sugar’s latest rant James Thornton I read with great interest Lord Sugar's latest rant in Campaign last week. Not just because it's the infamous... A year in ad:tech Rhys McLachlan When I started at Videology, we were a small company. Sixteen people crammed into a shared office on Charlotte St....     Sponsorship Sales Manager, Rouge Events Competitive Salary, South London Digital Project Manager, PFJ £45000.00 - £55000.00 per annum + plus benefits, London Membership and Exhibition Sales Manager, Gemini Search £30000 - £33000 per annum + £20k commission, West London STUNNING VIDEO SALES ROLE - ACCOUNT DIRECTOR!, Ultimate Asset £50000 - £60000 per annum + UNCAPPED COMMS, London COMMS PLANNING DIRECTOR - STELLAR CLIENT!, Ultimate Asset £55000 - £65000 per annum + Benefits, London       To Guarantee delivery, add us to your address book. 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