Marketing Daily - Halloween's hottest haunted virals. Plus Cadbury, Lidl and Tyrrells

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Marketing Daily Bulletin , 31st October 2013

Halloween's hottest haunted virals: Carling unleashes the power of voodoo   Top 10 ads of the week: Gocompare's flyby ad zooms past Sky to top spot   Facebook seeks more 'authentic' celeb content as it admits decline in young users   How 3D printing is changing Cadbury's approach to NPD   Reindeer and lobster on the menu in Lidl's first Christmas TV ad   Wearable tech such as Google Glass 'too expensive' for target audience   Tattoo of your boss and photo of soil among enticing prizes in Tyrrells on-pack promotion   What brand managers should know about engaging with fashion bloggers       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Trend of the day: The silent majority   E4 rolls out Eefer character in first brand refresh in six years   What brand managers should know about engaging with fashion bloggers   MG back in the driving seat with 'Go P3rsonal' campaign   Analyse this. The risk is that no one cares or covers   JOBS BOARD Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   Associate Research Director - Focus Groups - AGENCY , Harnham£59000 - £60000 per annum + Comprehensive Benefits Package , London   Head of Design/Head of Studio - Integrated Agency - £45-50K , The Creative Recruiter£45-50K + bens , Central London

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Digital AM - Google Glass, Facebook, Cadbury, John Lewis, Glenfiddich, Halloween's hottest haunted virals

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Wearable tech such as Google Glass 'too expensive' for target audience by Ben Bold 31 October 2013, 11:00AM Wearable technology such as Google Glass, Sony Smartwatch and Samsung Galaxy Gear is too pricey for the demographic it appeals to most, according to research from GfK. Facebook's mobile ads now generate half of all revenues by Arif Durrani 31 October 2013, 11:12AM Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago. How 3D printing is changing Cadbury's approach to NPD by Georgina Brazier 31 October 2013, 11:15AM Cadbury's innovation team is using 3D printing technology to create fast turn-around prototypes of new products. Proximity shows off free cake for 'my John Lewis' card by Louise Ridley 31 October 2013, 11:40AM Proximity London is today launching John Lewis' first loyalty card, 'my John Lewis', with a campaign showcasing the rewards on offer including free tea and cake every month. Glenfiddich champions Walking With The Wounded race to the South Pole by Staff 31 October 2013, 11:24AM Glenfiddich single malt whisky is supporting the Walking With The Wounded (WWTW) fundraising expedition to the South Pole with a national advertising campaign by Captive Minds, across outdoor, press and radio. Promotion: 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Halloween's hottest haunted virals: Carling unleashes the power of voodoo by Gemma Charles 31 October 2013, 08:20AM The latest ghoulish viral video hits from Carling, Crest and Benjamin Moore. Cisco Systems kicks off global CRM review by Louise Ridley 31 October 2013, 07:30AM Cisco Systems, the internet network provider, has kicked off a global CRM review. Sainsbury's appoints AnalogFolk to roster by James Swift 31 October 2013, 07:45AM Sainsbury's has added AnalogFolk to its digital roster. Razorfish hires trio for London office by James Swift 31 October 2013, 07:45AM Razorfish has boosted its London office with a trio of appointments, including Anders Plyhm, a founder of the defunct Swedish digital agency Farfar. From the blogs How to survive the apocalypse Dan West 31 October 2013, 11:11AM The six 'hot seat' factors of a #SocialMediaCrisis Tamara Littleton 31 October 2013, 10:58AM Vampires are over and witches on the rise, says visual trends report Susan Billinge 31 October 2013, 10:36AM Funeral selfies - has social media finally destroyed itself? Charlotte Henry 31 October 2013, 10:30AM Viral Highlights: Halloween advertising #wins and #fails Chris Quigley 31 October 2013, 10:25AM Latest jobs Planner: Brand Engagement Recruiter The Real Adventure Salary £40-45,000 per annum + benefits Location Bristol Account Director - Digital Agency Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Lead Customer Proposition Manager - In Life - Loyalty Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Front End Developer Recruiter ao.com Salary up to £35k + Benefits Location Horwich, Bolton BL6 6QQ Lead Customer Proposition Manager - In Life Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Head of Base Marketing (In life) Recruiter Three Salary £Competitive + car allowance + 20% bonus + benefits Location Maidenhead Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site (Webcast) As marketers, we pour thousands of pounds into numerous strands of adver... Engaging With Empowered Customers (Expert Reports) The fundamental rules of customer engagement have changed. Customers now... Escaping The Multichannel Marketing Maze (Expert Reports) Multichannel marketing is now a mature concept, universally regarded as ... Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform (Expert Reports) Today’s leading marketers are working hard to “own” th... Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders

Media AM - L'Oréal, Facebook, My Media Week, industry awards, Zenith Media

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31st October 2013

L'Oréal loss rocks ZenithOptimedia Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.     Facebook's mobile ads now generate half of all revenues Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.     My Media Week: Alex Altman This week, Alex Altman, managing director of Global Solutions at MEC, talks about life back in the MEC fold, pitching, putting faces to names and getting stranded atop the Oxo Tower     The stories behind the winners during this year's industry awards season One of the true highlights of my job is the bird's-eye view I get of the UK's media landscape. This has come into acute focus over the past few weeks, which have been dominated by awards judging.     Zenith Media goes back to the 80s When Zenith Media opened in a warehouse in Paddington in 1988, it was a very different time.     Facebook seeks more 'authentic' celeb content as it admits decline in young users Facebook wants more celebrities to authentically use the social network as it admits to a decline in use among young people.     MG OMD's Robert Ffitch on winning Media Week's Agency of the Year Manning Gottlieb OMD picked up the award for Media Week Agency of the Year 2013 at this year's Media Week Awards.     Reaction from Media Week Awards 2013 winners: Part one This year's Media Week Awards received a record number of entries, we interviewed the winners on the night at at the Grosvenor House Hotel, Park Lane.     Reaction from Media Week Awards 2013 winners: Part two Media Week talks to this year's award winners at the Grosvenor House Hotel, Park Lane.     FT reports highest circulation in 125 years The Financial Times is claiming it has achieved its highest paid circulation in its 125-year history at nearly 629,000, up 5% year on year.     GQ editor Dylan Jones celebrates 25 years with his favourite covers Conde Nast's British GQ magazine celebrates its 25th anniversary in its December issue, which is reported to be its biggest issue for advertising revenues to-date.   Latest blogs   The viewability of digital ads at a glance Executives at Infectious Media, the real time advertising specialists, have created an infographic they believe captures the issues surrounding digital advertising today.     Newspaper publishers keen for overdose of tablets The recent announcements by Tesco and Argos that they are entering the tablet market should delight parents up and down the country who nervously hand over their expensive iPads for their children to play with.     Why the CMA is opening up its membership to media agencies As the Content Marketing Association opens the doors to media agencies through its new Media Planning Alliance, Clare Hill, managing director, of industry body explains why.     Why trading desks put the future of media agencies at risk The time has come to ask what is becoming the 'elephant-in-the-room' question, says agency veteran Brian Jacobs, are media agencies and online trading desks compatible businesses?     The science behind brand growth Ian Edwards, head of strategy at Vizeum UK, outlines seven principles for brand growth - based on how our brains really work - which he believes could save businesses £8 billion a year in wasted advertising.

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