This week's most read news and best ad campaigns

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list John Hegarty launches incubator by Staff, 27 November 2014, 08:00AM Sir John Hegarty and the investment specialist Tom Teichman are launching an incubator business called The Garage and have bought a townhouse in Soho to hothouse start-ups at seed stage. Williams promoted at ITV as Hazlitt departs by Maisie McCabe, 27 November 2014, 12:10PM ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down. Sainsbury's Christmas ad escapes investigation despite 727 complaints by Maisie McCabe, 27 November 2014, 11:58AM The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful. General Mills consolidates ad roster by Gurjit Degun, 27 November 2014, 08:00AM General Mills, the food company, is to consolidate the UK agency roster on its estimated £11 million account. Agencies line up for Barbie creative brief by James Swift, 27 November 2014, 08:00AM Mattel, the toy-maker, is looking for a creative agency to handle its Barbie brand. Paul Hammersley leaves EDC by Maisie McCabe, 25 November 2014, 04:30PM Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America. Dorchester Collection kicks off global review by James Swift, 27 November 2014, 08:00AM Dorchester Collection, which manages ten luxury hotels around the world, is looking for a creative agency. Maille "memorable guest" by Adam & Eve/DDB 27 November 2014, 08:00AM Katie Lee lands MD role at Gravity Road by Maisie McCabe, 27 November 2014, 08:00AM Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director. Unilever shifts global Maille account to Adam & Eve/DDB by Jeremy Lee, 07 November 2014, 10:23AM Adam & Eve/DDB has been appointed by Unilever to lead the global advertising for its premium French food brand Maille. Cheil Worldwide buys Iris stake by James Swift, 25 November 2014, 12:15AM Cheil Worldwide is buying a stake in Iris as part of a deal giving the South Korean agency group the option to later acquire 100 per cent of the business. Growth in female leaders, IPA finds by Gurjit Degun, 27 November 2014, 08:00AM The advertising industry has seen a steady increase in the number of women in senior positions and people of ethnic minorities, according to the latest IPA Agency Census. Private View: Gerry Human and Steve Paskin 27 November 2014, 08:00AM Marks & Spencer wins online battle of the Christmas ads by Sara Kimberley, 26 November 2014, 10:19AM Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes. Durex "explore" by Havas Worldwide London 27 November 2014, 07:00AM Cheil deal values Iris Worldwide at £80m by Sara Kimberley, 27 November 2014, 08:00AM Cheil Worldwide has acquired a stake in Iris Worldwide in a deal that could value the agency at £80 million. Havas board approves Bolloré takeover by Maisie McCabe, 25 November 2014, 09:09AM The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company. 7-Up Free "feels good to be you" by Mssng Peces 26 November 2014, 08:32AM Sainsbury's calls £60 million media review by Arif Durrani, 24 November 2014, 12:39PM Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years. The & Partnership hires Conor McNicholas for content arm 27 November 2014, 08:00AM The & Partnership is launching a content agency and has hired Conor McNicholas, the executive content director at Redwood BBDO and a former editor of NME and Top Gear, to run the new company. Freeview "left behinds" by Leo Burnett London 24 November 2014, 08:51AM Media agency pioneer Ray Morgan dies, aged 82 by John Tylee, 27 November 2014, 08:00AM Ray Morgan, who has died aged 82, may have been credited with killing off the full-service agency. But he was a most unlikely assassin. Latest Jobs PPC Campaign Executive - London Agency £20,000 - £26,000 + benefits, London Freelance Senior Packaging Designer £200 - £250 per day, London Senior Account Manager £30000 - £38000 per annum, London Senior Digital Social Account Manager £37000 - £45000 per annum + benefits , London Account Director £40000 - £50000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.

The Wall > The Steve Jobs dilemma: digital advocacy vs low-tech parenting

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The Steve Jobs dilemma: digital advocacy vs low-tech parenting Abhay Kumar 28 November 2014, 10:56AM As one of the architects of our technological present, Steve Jobs was undeniably a champion of new media, but like many of us in the industry he was also mindful of the effects that the digital world would have on his children and sought to be a lo-fi parent. Video content will be dominated by 'real people with passion' in 2015 Clare Hill 28 November 2014, 10:07AM This week's International Content Marketing Summit demonstrated the richness and diversity of the content marketing industry. And in 2015, the industry is set to build on the 30% growth it witnessed this year. So what are the key trends we can expect to see next year? Marketing needs to switch from macro to multi-micro The Wall 28 November 2014, 9:05AM Unilever has recently gotten into a rather bad habit. At the end of every commercial from Dove, Bertolli and Lipton, as well as all of its other hundreds of brands, sits the Unilever logo. Brand authenticity is replaced by a distinctly corporate feel, writes Jan Rijkenberg, founder BSUR Group. Standing out in today's content meritocracy David Foggin 27 November 2014, 9:21AM What's pineapple got to do with content marketing in November? Ask Airbnb. It has just boosted its content marketing assets with Pineapple - a high-end 128-page travel magazine, rich in content without advertising support. Has it done the right thing? It all depends on the quality of the offering. Latest jobs CRM Specialist/Executive - Based Oxford Recruiter Stopgap Salary competitive + benefits Location London Digital QC Recruiter Purple Consultancy Salary £25000 - £30000 per annum Location Middlesex Marketing Manager Recruiter Stopgap Salary £42000 per annum Location London Junior Creative Artworker Recruiter Purple Consultancy Salary £18000 - £22000 per annum Location London Business Development Manager - Data Recruiter Direct Recruitment Salary £75k Location London (Greater) Business Development Manager Recruiter Stopgap Salary £40000 - £45000 per annum Location London Latest news from Brand Republic MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare' by Ben Bold, 28 November 2014, 08:35AM Tarquin's Gin FaceTime campaign celebrates 100th batch by Gurjit Degun, 28 November 2014, 09:34AM Nestle trials placing video ads into Captcha sign-ups by Charlotte McEleny, 27 November 2014, 05:21PM Mr & Mrs Smith makes Christmas film for the hard-to-please by Ben Bold, 27 November 2014, 11:10AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders

Media PM - This week's most read

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28th November 2014

7Up kicks off global campaign with urban knitting ad 7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting. Sainsbury's calls £60 million media review Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years. Williams promoted at ITV as Hazlitt departs ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down. Havas board approves Bolloré takeover The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company. Zurich launches snowmen cinema campaign across Europe Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen. Vizeum wins £60m Burger King European media business Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million). Why Lewis Hamilton is prepared for agency life It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Hearst promotes Ella Dolphin to group commercial director Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director. BBC plots £18m media consolidation The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News. YouTube generation: brand with care 2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars. Latest blogs Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Sales Executive , Healthcare Europa Ltd Salary: £20-£25k basic + uncapped commission (OTE £30-£35k according to experience) plus equity., London (North), London (Greater) Comms Director - Media Agency Group of the Year! , Section:Media Ltd £Competitive + bens, London (Greater) Media Manager – Strong performance brand , Section:Media Ltd £Competitive + bens, London (Central), London (Greater) Digital Account Director – media agency great culture! , Section:Media Ltd £Competitive + bens, London (Central), London (Greater) Senior Advertising Sales Executive Gatwick Area , Elliott Barton recruitment Competitive and negotiable, Crawley, West Sussex

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