Meet Alexa: Amazon Echo reviewed for marketers + latest from Shazam, Land Rover & Airbus

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Campaign: Brands September 30, 2016

Brand news and analysis, powered by Marketing Latest Meet Alexa: Amazon Echo reviewed for marketers Jeremy Ettinghausen BBH Labs' innovation director reviews Amazon's Echo as the voice-controlled speaker arrives in the UK. The Times pledges to cut through the noise in new TV ad Simon Gwynn News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times". Shazam hits 1bn downloads and returns to profitability as ads pay off Shona Ghosh Shazam has hit one billion app downloads and returned to profitability, after expanding beyond basic music recognition into brand advertising. Creativity buys little without investment Peter Field The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter Field. Online ads must be viewable for 14 seconds to be seen, says eye-tracking study Omar Oakes An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people. Land Rover breaks world record for biggest Lego structure in Discovery launch Simon Gwynn Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure ever built: a working scale replica of London's Tower Bridge, complete with its own version of the Thames. Campaign Viral Chart: Airbus shows off planes in this week's most shared ad Unruly Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week. Wins this week: Western Union, Estée Lauder, Money.co.uk Staff This week's account moves include the quarter-billion pound Western Union global media account and Estée Lauder's swapping of UK media shops. Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Promoted How clever native makes online advertising work Redpill Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising. Strong content and calculated distribution is changing that, as native media agency Redpill explains through one of the year's biggest campaigns... Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Implementation Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

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Online ads must be viewable for 14 seconds, The Times launches TV ad

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Campaign: Agencies September 30, 2016

Latest Online ads must be viewable for 14 seconds to be seen, says eye-tracking study Omar Oakes An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people. The Times pledges to cut through the noise in new TV ad Simon Gwynn News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times". Creativity buys little without investment Peter Field The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter Field. Bob Greenberg: 'biggest focus' is R/GA consulting arm Gurjit Degun R/GA's primary focus is on its consultancy business as the industry battles with companies including PwC and McKinsey moving into the marketing and advertising space. Campaign Viral Chart: Airbus shows off planes in this week's most shared ad Unruly Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week. Creative recruiter's scholarship helps 'future star' win place at Wunderman Omar Oakes A "future creative star" has been awarded an industry scholarship from a fundraiser in tribute to the death of a recruitment agency's managing director. Female bosses need to lead by example, says Huffington Ilyse Liffreing At Advertising Week's "Thrive" panel, executives from Hearst, Facebook, AT&T and Skinnygirl swapped stories of leadership Remarkable people name their heroes in new podcast from creative industry Rattling Stick's Andy Orrick and Fabula's Luke Williamson created the Saints of Somewhere podcast, which invites guests to discuss the people, places and things that have shaped their lives. Eye contact is the secret work weapon of 18 Feet & Rising's Anna Carpen Anna Carpen Face-to-face will always win and leads to a greater trust between individuals, writes the executive creative director at 18 Feet & Rising. The best work doesn't just land in your lap, says We Are Social's Gareth Leeding Gareth Leeding We Are Social's creative content director has learned to hustle hard and listen to all feedback. Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 The Work Smyths Toys Superstores "If I were a toy" by McCann Manchester Beyonce's hit gets a remix for the new ad for Smyths Toys, which features a young boy in the title role singing If I Were a Toy and becoming a champion for gender neutral marketing in the process. Danepak "Class of 90 seconds" by Isobel Danepak bacon has teamed up with Salford FC, the team from BBC One's Class of 92. Nespresso "Change nothing" by McCann Worldgroup George Clooney continues his 10-year relationship with Nespresso in another cinematic spot. Trending Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down. BMW UK set to end relationship with Vizeum Gurjit Degun Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Design Manager Competitive Lord's Cricket Ground, London

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© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000