The Wall > Where does new arrival Branch fit in the social-media landscape?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Where does new arrival Branch fit in the social-media landscape? 04 September 2012, 11:34AM Tweet Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands. The power of Facebook advertising [infographic] 04 September 2012, 9:31AM Tweet This infographic comes direct from Facebook and essentially acts as a calling card for advertising on the social network. Some of the key stats here are that a high proportion of Facebook users return daily (58%) and the massive mobile growth it is experiencing (67% year on year). How are brands exploiting online video? 04 September 2012, 8:14AM Tweet Brands that can get their content strategy right and create the kind of online video that people want to watch can find real success online. Good content tempts customers to engage with brands for longer and to talk and share what they have seen. The Khan Academy; a new interactive way of learning? 03 September 2012, 8:43PM Tweet The Khan Academy is a free online learning school covering a variety of topics. It was created back in 2006 by Salman Khan and was developed following a couple of years of using online tools to tutor his cousin in mathematics. Engaging readers with hyperlocal content: A do or die scenario for newspapers 03 September 2012, 10:20AM Tweet Ofcom recently revealed that nine out of ten UKadults regularly consume some form of local news, information or other content. The same report shows that one in five Brits use community websites at least once a month, with a third visiting such websites more regularly than two years before[i]. How consumers share and what marketers must do to engage [infographic] 03 September 2012, 9:52AM Tweet Experian have released a new piece research that explores how consumers share data, much of which is generated through social networks, and looks at how marketers can use this data to engage consumers. While younger people are far more comfortable with the idea of sharing data with brands, high numbers of people from all age groups are happy to share information and engage with brands, so long as they trust them. Where do you use your tablet? 03 September 2012, 9:22AM Tweet According to the nationally representative Ipsos MediaCT tech tracker, more than 1 in 10 of the population now has a tablet, ownership being largely driven by younger males. The "living room" is the most used place highlighting the fact that this is a 'shared family screen', often to be used in conjunction with the main shared screen, the TV. Its influence seems so strong that some younger consumers are actually confused by the fact they can't 'swipe' the TV to change content. How do you hit it off with the social media savvy Millennials? 03 September 2012, 8:30AM Tweet The world has changed at warp speed with the advent of social and mobile. We have so many tools that allow us to collaborate and listen. We're ecstatic about the two-way dialogue we can have with our customers, but the reality is social isn't about a simple two-way dialogue between the brand and the customer. And it's certainly not about us. How Twitter remembered Neil Armstrong [data visualisation] 02 September 2012, 10:30AM Tweet Twitter has created a data visualisation that charts the path of tweets as news spread around the globe of the death of American astronaut Neil Armstrong who passed away at age 82 on August 25th. Officially the best cat video on the internet 31 August 2012, 1:15PM Tweet Cats and the internet. Who knew they would become such a powerful force in our lives? Some argue that the internet is made from cats. While Lolcats among so many other sites provide a persuasive argument for that I hear it involves other stuff like dogs. Besides nobody on the internet knows you’re a dog. 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