marketing your business online: The Wall > Twitter's Top 10 UK Promoted Product campaigns in 2012

Wednesday, 12 December 2012

The Wall > Twitter's Top 10 UK Promoted Product campaigns in 2012

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The White House arrives on Pinterest

12 December 2012, 3:22PM

The 2012 Presidential election campaign is over, but Barack Obama’s team is continuing to expand what it does on social media and The White House has this week joined Pinterest. Of all the social networks Pinterest didn’t play much of a role in the campaign itself. It was relegated somewhat and became, however briefly, the realm of the candidates' wives. Michelle Obama and Ann Romney both took to Pinterest to play their part as their husbands slugged it out.

Twitter's Top 10 UK Promoted Product campaigns in 2012

12 December 2012, 2:44PM

As more and more brands have turned to social media in 2012 Twitter has taken a look at some of the most successful Promoted Product campaigns in a year where it made improvements to targeting and where advertisers were reporting strong results on mobile. The list serves as a good reminder of what brands tried during 2012 and will also hopefully provide ideas for others who are thinking about using more social media in their 2013 digital campaigns.

In Defense of Rupert Murdoch's The Daily

12 December 2012, 2:02PM

Everyone and their mother has been crapping all over The Daily since it announced just over a week ago that it was closing for good. What has struck me is that I think that someone needs to step in and contextualize what happened to The Daily and look at why the world’s first iPad only newspaper failed.

Less than a quarter of top brands have dedicated customer service Twitter handles

12 December 2012, 10:12AM

Twitter has become the critical tool for brands. According to Simply Measured, "95% of the world's top brands use Twitter". Customers know this, and now expect brands to engage with them on the network, not just broadcasting advertising bumph. For some brands, this has meant creating a specialist handle for customer queries.

3 Reasons Why Smart TVs are Not Smart Enough

12 December 2012, 10:09AM

Making the television set interactive is not a new idea. Remember WebTV from the late 90′s? Today, almost every TV manufacturer is coming out with their own version of ‘Smart TV’, and there are a multitude of devices (such as Roku and Boxee Box) that enable consumers to have access to content that until recently was only available online. But although manufacturers are getting close, TVs are not smart enough (yet). Here are three reasons why.

A Year on Twitter - A look back at the Tweets that made 2012

11 December 2012, 2:00PM

President Barack Obama celebrates as he Tweets "Four more years". For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. It was also a year that saw a Tweet from Mars, Barack Obama win four years and David Cameron, Nadine Dorries, Gary Lineker and Girls Aloud among many others finally join the 140 character conversation.

Surrey Police puts the rap into its Twitter account

11 December 2012, 10:39AM

Just a few weeks ago Eoghan O’Neill was writing on The Wall about how Tweeting UK police forces need to make a more relaxed attitude approach to social media. Surrey Police for one were certainly listening and this morning it is winning plaudits online as it lights up Twitter via its @SurreyPolice account pretty much like a Christmas tree with festive Tweets and advice done in rap.

High street retailers are failing the tablet shopping test [infographic]

11 December 2012, 9:29AM

With over half of all shoppers reported to be using smartphones as an aid to so-called Robo (Research offline, buy online) shopping, you would expect Britain's major retail chains to be walking the walk when it comes to digital retail services. But how much of the alleged £222,222 of customer spending that takes place every minute during the UK's Cyber Monday are the traditional retailers actually getting a share of?

What Men and Women 'Like' on Facebook [infographic]

11 December 2012, 8:52AM

An interesting infographic here that that takes a look at ‘What Men and Women 'Like' on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook 'likes' by men and women.

Pop up mobile stores are the way to shop

11 December 2012, 3:14AM

The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.

Their brand adidas Neo created a special window display that was completely interactive and engaged customers who could use both their mobile phones to scan in QR codes or tap in specific numbers to order products in the window.