marketing your business online: The Wall > A Year on Twitter - A look back at the Tweets that made 2012

A Year on Twitter - A look back at the Tweets that made 2012

11 December 2012, 2:00PM

For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. It was also a year that saw a Tweet from Mars, Barack Obama win four years and David Cameron, Nadine Dorries, Gary Lineker and Girls Aloud among many others finally join the 140 character conversation.

Surrey Police puts the rap into its Twitter account

11 December 2012, 10:39AM

Just a few weeks ago Eoghan O’Neill was writing on The Wall about how Tweeting UK police forces need to make a more relaxed attitude approach to social media. Surrey Police for one were certainly listening and this morning it is winning plaudits online as it lights up Twitter via its @SurreyPolice account pretty much like a Christmas tree with festive Tweets and advice done in rap.

High street retailers are failing the tablet shopping test [infographic]

11 December 2012, 9:29AM

With over half of all shoppers reported to be using smartphones as an aid to so-called Robo (Research offline, buy online) shopping, you would expect Britain's major retail chains to be walking the walk when it comes to digital retail services. But how much of the alleged £222,222 of customer spending that takes place every minute during the UK's Cyber Monday are the traditional retailers actually getting a share of?

What Men and Women 'Like' on Facebook [infographic]

11 December 2012, 8:52AM

An interesting infographic here that that takes a look at ‘What Men and Women 'Like' on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook 'likes' by men and women.

Pop up mobile stores are the way to shop

11 December 2012, 3:14AM

The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.

Their brand adidas Neo created a special window display that was completely interactive and engaged customers who could use both their mobile phones to scan in QR codes or tap in specific numbers to order products in the window.

Twitter Launches Photo Filters To Rival Instagram

11 December 2012, 12:06AM

Following the end of Instagram integration, the micro-blogging network have now launched their own photo-filter product to challenge Instagram’s domination of mobile photography.

You can now add filters to your Twitter photos courtesy of a partnership with Aviary. The launch offering includes eight filters covering the expected range of vintage and black and white effects. The filters also include effects such as ‘cool’, ‘warm’, vignette’, ‘cinematic, ‘happy’ and ‘gritty’.

To understand mobile marketing, you need to get under its skin

10 December 2012, 12:00PM

There is no doubt left that we are now, nearly all of us, addicted to our mobile phones. It's estimated that we interact with our little slabs of metal and glass between 40 and 80 times a day - and that's just an average. The real figure for many of us is probably much higher.

Twitter to be 'hero' social media channel for media brands in 2013

10 December 2012, 11:15AM

With half a billion Twitter accounts, over 1 billion Facebook accounts and an estimated 200m more online users across the world by end 2013, social media is changing the way media brands connect and engage with their audience.

Will social media be this year's Christmas gift to marketers?

10 December 2012, 11:00AM

In this day and age where social media is taking over, it is unsurprising that 1 in 10 shoppers' purchasing decisions are influenced by it. Whilst it is a well-known fact that a tweet or a Facebook "like" doesn't necessarily equate to a purchase, social media still holds considerable sway in the way shoppers research the gifts and items they are planning to purchase.

20 Lessons to note when creating games for brands

10 December 2012, 9:00AM

Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.