Marketing Daily - GoCompare.com is the most complained-about advertiser of 2012. Plus Coke, Costa Coffee and Mercedes-Benz

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Marketing Daily Bulletin , 30th April 2013

GoCompare.com is most complained-about advertiser of 2012   ASA aims fire at 'misleading' advertisers as complaint numbers fall   Coke recruits for new marketing director as Zoe Howorth departs   Asda launches weather-dependent campaign for summer clothing push   Is UK marketing doing enough to reverse a decline in the talent pool?   Costa Coffee's growth is down to "reassuringly proud" strategy   Seven steps to conquering the art of mining big data   Mercedes-Benz promotes Andrew Mallery to top UK marketing role   Power 100: Nxt Gen 2013   Joanne Looby, Diageo   Rachel Eyre, Barclays

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