Marketing Daily - Six ways brands can beat the end of the app honeymoon. Plus Tesco, Topshop and Microsoft

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Marketing Daily Bulletin , 16th May 2013

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon   Topshop to host 'secret pop-up gigs' for Kate Bosworth collection   Tesco triumphant in top five 'socially devoted' brands poll   Marketers lack clarity on budgets and briefs, say agencies   Microsoft tells brands: 'Stop bad mobile experiences'   Next promotes top marketer Jane Shields to the board   Google beats Apple to launch music streaming service   Marketing Leader of the Year: The candidates - Greg Nugent   Marketing Leader of the Year: The candidates - Sarah Warby   How UEFA has looked to grow its Europa League brand   JOBS BOARD Digital Brand Manager , Nike EuropeCompetitive + attractive relocation package for foreign hires , Amsterdam   Head of Media, Marketing & Communications , PGACompetitive , Sutton Coldfield, West Midlands   senior planner > SPORTS BRANDS , collectivoUp to £90,000 plus benefits , London   EXPERIENTIAL AGENCY - SENIOR ACCOUNT MANAGER - £32,000 - £38,000 - Central London , Judi Patton£32,000 - £35,000 plus bonus and benefits , Central London   Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + , Fill Recruitment Ltdc£36k + and great benefits , West London

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