Monday 25 November 2013

Media AM - Posterscope, Apple, ITV, Corrie anniversary, News UK, Absolute Radiio

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Media AM Bulletin
25th November 2013
EE mobile data to be used in Posterscope campaigns  
EE mobile data to be used in Posterscope campaigns
Posterscope has tied up with mobile phone network EE to use the provider's data about how and where people use their phones in its outdoor advertising campaigns.
 
Apple buys company behind Microsoft's original Kinect motion sensor  
Apple buys company behind Microsoft's original Kinect motion sensor
Apple has bought 3D motion sensor technology firm PrimeSense for a reported $360m (£222m) in a deal that adds to speculation about the expansion of its television offering.
 
ITV secures Champions League and Europa highlights until 2018  
ITV secures Champions League and Europa highlights until 2018
ITV has landed a new deal with UEFA today to show highlights of Champions League and Europa League matches until 2018.
 
Gary Barlow and the meerkats team up for Corrie anniversary  
Gary Barlow and the meerkats team up for Corrie anniversary
Gary Barlow, the 'X Factor' presenter and former Take That frontman, has performed with Aleksandr Orlov to mark the one-year anniversary of Comparethemarket.com sponsoring 'Coronation Street'
 
News UK to show European football digital highlights  
News UK to show European football digital highlights
News UK has bolstered its digital subscription offering after picking up the rights to show UEFA Champions League and Europa League match clips across platforms for The Sun, Times and Sunday Times from 2015.
 
Switzerland Tourism to take Absolute Radio listeners to the slopes  
Switzerland Tourism to take Absolute Radio listeners to the slopes
Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.
 
It's hard for agencies to be trusted advisors without trust  
It's hard for agencies to be trusted advisors without trust
New survey of advertisers reveals clients are still convinced they're being fleeced by media agencies, something needs to change says Brian Jacobs.
 
Youth voice SB.TV plots growth beyond YouTube  
Youth voice SB.TV plots growth beyond YouTube
Jamal Edwards, the founder of the online youth video broadcaster, says his expansion plans are about more than money.
 
Campaign Media Awards offer welcome recognition for ambitious masochists  
Campaign Media Awards offer welcome recognition for ambitious masochists
It was in October 2009 when I answered the phone to Daren Rubins. The conversation started pleasantly enough, but soon descended. MEC had just been awarded Media Week's Agency of the Year, and the then managing director of PHD, raw with ambition and green with envy, wanted answers.
 
For an ancient medium, mags don't feel past it  
For an ancient medium, mags don't feel past it
In a week when the trade body for the magazine business, the PPA, celebrates its centenary, Campaign asks three leading lights for their views on the medium's past, present and future.
 
Govt urged to resolve digital switchover row  
Govt urged to resolve digital switchover row
Radio stations seek a speedy resolution as they argue their cases for and against turning off analogue. By David Benady.
 
The open, interconnected web has sadly turned into  a corporate battleground  
The open, interconnected web has sadly turned into a corporate battleground
Something important died last week. It was a little service called LastGraph, which took data about your music-listening habits from Last.fm and made it into all sorts of pretty and interesting graphs.
 
Is BT Sport's Uefa contract win a big deal?  
Is BT Sport's Uefa contract win a big deal?
When news broke of BT Sport's three-year deal to broadcast the Uefa Champions League and Europa League, there were predictable cries from pundits that the young network had "outplayed" its rivals Sky and ITV, and that the "whistle had blown" on the battle over sports rights.
 
Latest blogs
Non-mobile publishers face search engine peril  
Non-mobile publishers face search engine peril
Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.
 
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
The definitive lowdown on Facebook's Q3 performance  
The definitive lowdown on Facebook's Q3 performance
Ron Schott, head of Spring Creek at IPG Mediabrands gets behind the numbers of Facebook's Q3 earnings this week.
 
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