Marketing Daily - Hottest virals; Three, Cartier and Kopparberg. Plus Chevrolet, Carling and Sony

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Marketing Daily Bulletin , 05th December 2013

Hottest virals: Three's Shetland pony gets festive, plus Cartier and Kopparberg   GM axes Chevrolet brand in Europe to focus on 'respected' Opel and Vauxhall   MPs call for more penalties against 'nuisance' marketing calls and texts   'Tis the season for marketers to think more like children   Carling does Silent Night on beer glasses to 'capture British Christmas spirit'   Brazilian barber is haunted by the ghost of Paolo Rossi   Ask Santa for these must-read books on marketing excellence   Five actions online brands can take to avoid offline disappointment   Home Office 'This is abuse' campaign to appeal to teens through Hollyoaks characters   Trend of the day: Algorithmic autonomy   Underwater 'wonders of the world' competition shows off waterproof Sony Xperia Z1   Camelot boss Andy Duncan named Advertising Association president   JOBS BOARD Senior Mobile Manager , Ultimate Asset£35000 - £50000 per annum + excellent benefits , City of London   International Marketing Manager , Ball & Hoolahan£50,000 + Car/Car Allowance , London   Senior Data Planner - Superb Agency - Soho - up to £50k , Fill Recruitment Ltdto £50k + great benefits , Soho, London   Press Officer , Pitch Consultants£24000 - £27000 per annum , Surrey   Director of Innovation , EMR£550 per day , City of London

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