Marketing Daily - Analysis and opinion from Marketing over the past seven days

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Marketing Daily Bulletin , 16th February 2014

Five ways the Lego Movie sets the standard for brand storytelling   Do marketers specialise too early, meaning they lack the skills to step up to boardroom level?   Beta V Meta: the trend-wrestle marketers must square up to (or just 3D print a cupcake)   Brits and Scandinavians: it's a love story that goes way back   Top 10 ways to use big data to launch a pop career   Nollywood, Facebook, partying and democracy: why Nigeria's 'Naija' is core to marketing   Video: Inside Argos' digital-first store and its 60-second pledge   Why Waitrose's self-scanning snub shows risk to brands   Bompas & Parr's Sam Bompas on targeting 'fundamental, primordial needs'   Lasting partnerships: top tips to make brand love last   JOBS BOARD Senior Category Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , South East   Senior Brand Manager , FMCG Connectto c. £53,000 plus car, bonus, benefits , Yorkshire   Digital Business Development Manager , Telegraph Media GroupCompetitive + excellent benefits , London   Search Account Director , Dot-Gap£43k , Central London   Head of Corporate Reporting / Senior Account Director , Royds Raphael£80K-£100K+neg , London

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