Marketing Daily - Barclays reveals '5Cs' pledges in drive for brand transformation. Plus Lush, Kellogg's and London Fashion Week

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Marketing Daily Bulletin , 11th February 2014

Barclays reveals '5Cs' values scorecard in drive for brand transformation   Amazon defeated by Lush in High Court trademark verdict   Kellogg's mobile game levels up to 'real-world' quest   Brits and Scandinavians: it's a love story that goes way back   Nollywood, Facebook, partying and democracy: why Nigeria's 'Naija' is core to marketing   London Fashion Week: Burberry, Topshop, Tesco and building brands   Different ages, races and sexualities 'come together' for AIDS awareness   Lasting partnerships: top tips to make brand love last   Ballantine's teams up with online music platform Boiler Room for branded content deal   Steve Van Zandt plays bungling agent The Chameleon in quirky Norwegian ad   Watch Vinnie Jones, Lenny Henry and the Confused.com robot in Lego form   Do marketers specialise too early, meaning they lack the skills to step up to boardroom level?   JOBS BOARD Insight Operations Analyst - Leading Media Agency , Ultimate Asset£22000 - £24000 per annum + Amazing Benefits , London   Procurement Director - Promotions / POS / BTL , Fill Recruitment Ltd£70-£80k Basic + Superb Bonus Opportunities + Benefits , London, but travel required   Marketing Manager , The Air Ambulance Service£35,000 pa, contributory pension and other benefits. , Middlemarch Business Park, Coventry   Category Manager , Ball & Hoolahan£50,000 + Car/Car Allowance , South East   Marketing Manager , Ball & Hoolahan£70,000 + car/ car allowance , London

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