Marketing Daily - Urban Outfitters' expletive-laden ad deemed 'irresponsible'. Plus Ferrari, MasterCard and Boots

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Marketing Daily Bulletin , 19th February 2014

Urban Outfitters 'F**k my liver' ad deemed irresponsible   Time to nominate who should be The Marketing Society's Leader of the Year 2014   Coke profits down 2% but remains 'committed' to marketing investment   Burberry partners with WeChat to strengthen online presence in China   Ferrari world's 'most powerful' brand, but Apple reigns as most valuable   MasterCard embroiled in Brit Awards controversy over Twitter diktat to journalists   Boots to sell Puritane e-cigarettes from Imperial Tobacco subsidiary   Microsoft reveals reveals truth behind Xbox One TV ad 'glitch'   VW hires Kirsten Stagg to senior marketing post   James Corden 'frees the joy' in Cadbury campaign   M&S £150m website launch ends Amazon partnership   Does the Co-op really care about what the public thinks - or is it just a PR stunt?   JOBS BOARD Senior Category Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , South East   Senior Brand Manager , FMCG Connectto c. £53,000 plus car, bonus, benefits , Yorkshire   Digital Business Development Manager , Telegraph Media GroupCompetitive + excellent benefits , London   Senior Planner , Direct Recruitment£70,000 - £75,000 , London   Senior CRM Manager , Stopgap£40000 - £45000 per annum , London

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