Marketing Daily - Marketing Society Leader of the Year 2014: The nominees. Plus all the latest from Advertising Week Europe 2014

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Marketing Daily Bulletin , 31st March 2014

The Marketing Society Leader of the Year 2014: The nominees   Deconstructing the art and science of storytelling   Claire Beale: Brilliant storytelling is not magic, but a blend of creativity and craft   Art and science of storytelling: The artist's view   Art and science of storytelling: The scientist's view   Facebook creative boss Mark D'Arcy on 'uninteresting' platforms and annoying data   Diet Coke Frost Slurpee pulled over quality concerns   Helen Edwards: Brand stories must find a cultural insight to get the emotions going   Why Beacons are poised to take proximity-based marketing to the next level   Three lessons marketers can learn from the mission to Mars   What Facebook's Premium Video Advertising means for brands and users   Budweiser might stand for All-American schmaltz, but its World Cup link works   Arcadia expands into India with Dorothy Perkins range   JOBS BOARD Global Senior Marketing Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , London   Digital Marketing Director, In-house Travel/Leisure, London , Capstone Hill SearchNegotiable , London   Senior Account Director - TTL - drinks & leisure , The Great & The Good£55,000 - £60,000 , Central London   TRAFFIC MANAGER - CAMBRIDGESHIRE - £35K , Salt£35000 per annum , Cambridgeshire   Digital & Brand Manager , Blue Skies Marketing Recruitment£40000 - £45000 per annum , Hereford and Worcester

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